In this post, I’ll take a look at the Zara affiliate program. I’ll examine some Zara keyword research and different traffic generation ideas to monetize with this and other fashion affiliate programs.
About Zara
According to Wikipedia, “Zara is a Spanish fast fashion (clothing and accessories) retailer based in Arteixo (A Coruña) in Galicia. The company was founded in 1975 by Amancio Ortega and Rosalía Mera. It is the main brand of the Inditex group, the world’s largest apparel retailer. The fashion group also owns brands such as Massimo Dutti, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe. Zara as of 2017 manages up to 20 clothing collections a year.”
Contents
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Getting Started With Niche Sites
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- SEO Friendly Article Writing ($8-$12 / 1,000 words) from HireWriters (read: my HireWriters review)
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- An automated social media drip campaign from MissingLettr
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- Finally- you can always refer to my free step-by-step niche selection guide and all of my free niche reports for inspiration
Does It Have An Affiliate Program?
Unfortunately, at the present time it doesn’t look like Zara has an affiliate program. According to this Q&A Forum post which was recently updated in April 2019, no one can find it.
Forum posters suggested these alternative affiliate programs:
- Old Navy
- Gap
- UNIQLO
- ASOS
- Forever 21
You can also check out Macy’s- I did a review of their affiliate program.
The advantage there is that it houses dozens and dozens of different fashion brands. So while a fashion brand like Nike may not have a robust affiliate program, particularly for American traffic, you can promote Nike products from within Macy’s affiliate program.
Knoji also offers an even bigger list of fashion affiliate programs you can join:
- Rue 21 affiliate programs
- H&M affiliate programs
- Elie Tahari affiliate programs
- ShopStyle affiliate programs
- Hollister affiliate programs
- SCOTTeVEST affiliate programs
- C&A Company affiliate programs
- Jane affiliate programs
- Boden affiliate programs
- Gap affiliate programs
- Yoox affiliate programs
- Volcom affiliate programs
- Scotch & Soda affiliate programs
- HypeBeast affiliate programs
- Dockers affiliate programs
- Pendleton affiliate programs
- MLTD affiliate programs
- Caliroots affiliate programs
- Simons affiliate programs
- Urban Outfitters affiliate programs
- Club Monaco affiliate programs
- Cath Kidston affiliate programs
- Claire’s affiliate programs
- Culture Kings affiliate programs
- Revolve affiliate programs
- Footasylum affiliate programs
- Banana Republic affiliate programs
- Dolls Kill affiliate programs
- Grunt Style affiliate programs
- Zalando FR affiliate programs
- Next affiliate programs
- Alpha Industries affiliate programs
- Cotton On affiliate programs
- Forever 21 affiliate programs
- Roots affiliate programs
- Lamoda affiliate programs
- DrJays.com affiliate programs
- Adidas Canada affiliate programs
- Buckle affiliate programs
- Roots USA affiliate programs
- HBX affiliate programs
- RVCA affiliate programs
- Zaful affiliate programs
- Vineyard Vines affiliate programs
- Betabrand affiliate programs
- Romwe affiliate programs
- East Dane affiliate programs
- Lands’ End affiliate programs
- Abercrombie & Fitch affiliate programs
- Shinola affiliate programs
- Karmaloop affiliate programs
- Glue Store affiliate programs
- UNIQLO affiliate programs
- TSC affiliate programs
- Newchic affiliate programs
- Tictail affiliate programs
- Tilly’s affiliate programs
- Sundance Catalog affiliate programs
- MANGO affiliate programs
- Tu Clothing affiliate programs
- American Eagle affiliate programs
- PacSun affiliate programs
- Boohoo affiliate programs
- Charles & Keith affiliate programs
- Mango affiliate programs
- Guess Factory affiliate programs
- Tommy Bahama affiliate programs
- Brooks Brothers affiliate programs
- American Apparel affiliate programs
- Cole Haan affiliate programs
- Matalan affiliate programs
- River Island affiliate programs
- Valentino affiliate programs
- Vau.lt affiliate programs
- Aeropostale affiliate programs
- Rosegal affiliate programs
- Garnet Hill affiliate programs
- Forever 21 UK affiliate programs
- City Beach Australia affiliate programs
- Shopbop affiliate programs
- Justice affiliate programs
- Belk affiliate programs
- Missguided UK affiliate programs
- Route One affiliate programs
- Newegg Canada affiliate programs
- Express affiliate programs
- Old Navy affiliate programs
- Hot Topic affiliate programs
- ASOS affiliate programs
- 6PM affiliate programs
- Boden UK affiliate programs
- Desigual affiliate programs
- Lands’ End Business Outfitters affiliate programs
- Zulily affiliate programs
- ASOS UK affiliate programs
- Nordstrom affiliate programs
- Myntra affiliate programs
- Ariat affiliate programs
- Life is Good affiliate programs
- Forever 21 Canada affiliate programs
Fashion Affiliate Earning Potential
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Zara Keyword Research
Even though they don’t have an affiliate program, it’s always fun to take a look at what a large site like this ranks for.
Below, I extracted 1,000 of their top performing organic keywords just to see the sort of terms they rank for and get traffic from.
You can see there’s a variety of different, high-value terms that they’re getting millions of unique site visits from a month:
- accessories
- mens suits
- faux fur coat
- culottes
- girl
- leather jackets
- ankle boots
- bomber jacket men
- bomber jacket
- trench coat
- high waisted jeans
- mens dress shoes
- maternity clothes
- mens fashion
- jumpsuits
- mens bomber jacket
- zaea
- bag
- girls dresses
- maxi dresses
- midi dress
- midi skirt
- bags
- zarausa
- mens trench coat
- mens vest
- parka
- palazzo pants
- women’s suits
- women’s suits
- mens shirts
- platform sneakers
- blouse
- mens leather jackets
- belt bag
- plaid pants
SEO Content Ideas
If you run a fashion blog, it’s not a bad idea to use SEO software like this to conduct keyword research for content ideas.
For example, if you’re really into SEO, you can see that “leather jackets” have the keyword difficulty score of 0.
It also has a pretty high search volume 34,000 searches a month. It definitely doesn’t mean that any random page optimized for “leather jackets” is going to rank, but it’s definitely a keyword I would look at if I was trying to drive traffic to a fashion blog.
Although Zara itself doesn’t have an affiliate program, there are obviously many different affiliate programs in the fashion niche that have pricey leather jackets you could promote.
If I were going after this keyword, I would figure out a massive listicle with a BuzzFeed like title targeting the term “leather jackets”.
There might be 25 different leather jackets, each would get a 100-word blurb, with the entire post clocking in at close to or over three thousand words.
They don’t all need to be affiliate links- just showcase some gorgeous leather jackets from Instagram like this one:
Long Tail Volume
While the primary key where you’re going after is leather jackets, you’ll find that writing naturally about leather jackets over and over again you’re going to capture hundreds and even thousands of longtail variations – for example, cheap leather jackets, black leather jackets, suede leather jackets, etc.
It might be that you never rank for the term leather jackets itself because it is an e-commerce search term and you might be running a content website, but you’ll find that there is a ton of traffic to be had capturing be near infinite amount of long tail, keyword variations around this and other terms.
You could also take to a platform like Pinterest and create Pins promoting your leather jacket content.
Or even directly linking to the leather jacket affiliate program that you are a part of. Leveraging third-party social media platforms like Pinterest is a smart strategy to feed more traffic onto your site – this is especially smart when keywords are very competitive.
Site Example
Who What Wear has a great Zara listicle you can use as inspiration:
The 6 Zara Items Everyone Will Want to Buy in 2019
The Zara sale is now drawing to a close, but we find the best way to approach shopping at this time of year is to think carefully about the pieces that will be trending over the next 12 months. What will be the 2019 version of the printed kimono?
Affiliate Links
One thing that can be somewhat troublesome- if a leather jacket goes out of stock or is discontinued, depending on how the particular company website handles this, the affiliate link may be broken or it might be redirected to a product category page. It’s important to keep tabs on your different affiliate links especially in something that is so seasonal like fashion.
One of my primary websites focuses on evergreen products – products that don’t come and go seasonally like fashion does.
So it’s a lot easier to manage.
With something like fashion, every season fashion is changing and the products are cycling in and out so you have to be on top of that if you are in the fashion affiliate space.
The way I manage things like this, I use the ThirstyAffiliates WordPress plugin to track and manage all of my affiliate links.
Summing Up
While Zara doesn’t have an affiliate program at the moment, there are tons of different fashion brands that do. Including fashion affiliate programs like Macy’s that house a number of big name brands that you can tap into.