Ranking & Banking In The Woodworking Niche
This is another fun, visual niche that has both physical and informational affiliate products you can promote to a passionate audience.
The idea is: Woodworking.
You'll be creating a woodworking site that reviews woodworking tools while also publishing informational content like 'how-to' and long, image list posts.
The site can be a resource for hobbyists, professional craftsmen, and a general audience of people who enjoy buying or building gorgeous woodwork.
Woodworking is a huge market.
According to Wood Industry Almanac:
- Cabinet demand will be $16 Billion in 2018.
- There are over 4,000 household furniture firms in the United States.
- In 2013, Americans spent over $95 Billion on residential furniture and mattresses (Source)
Tons Of Affiliate Products
Indeed, there are lots of physical product terms you can rank for. Whether it be types of hinges or power saws. In addition, there are lots of information products you can promote.
Examining ClickBank, the search term "wood" returns over 100 info-product results. Including one of ClickBank's most popular information products, Ted's Woodworking.
This combination of physical and information products means you can diversify your revenue sources. This niche also lends itself to informational, How To Guides.
What this means is that, besides the physical/info affiliate products you can promote, you can also produce informational content that helps you get backlinks and legitimizes your site.
If all you do is review products, sure you'll make some money, but it will be hard to get people to link to you, which is really crucial if you want to own top rankings.
The woodworking niche is also heavily visual.
Check out some of these woodworking Pins from Pinterest. A powerful style of content is an image list post. An example could be the 50 coolest birdhouses ever built. You would source 50 images of built birdhouses, add a 50 word blurb, and perhaps link to the woodworking plans, if they're available.
You will have to ask permission for some, unless you can embed them from social media sites like I did above with the Twitter embed.
Imagery can also be a means of traffic acquisition. There's certainly an opportunity to create your own images in Photoshop or Canva and share them on Pinterest, for example.
This is also a passionate community.
- Check out these Pinterest woodworking boards
- The subreddit r/woodworking has about 300,000 subscribers
- Twitter has a host of popular woodworking accounts
- SimilarWeb lists a bunch of high-traffic woodworking sites
Great SEO Opportunity
Running the term "woodworking" through LongTailPro, there are about 645,000 searches for woodworking-related terms. There are some solid options here- "furniture plans", "easy wood projects", "wood chisel" & "cool wood projects", for example.
*If Google Trends doesn't load- just refresh the page.