In this post, we’ll provide the Google certification answer, but also some customer acquisition tips for pay-per-click freelancers.
Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?
- An increased CPC bid leads directly to a small increase in Ad Rank
- CPC bid only affects Ad Rank on the Search Network
- An increased CPC bid leads directly to a large increase in Ad Rank
- Correct: CPC bid is one factor that affects Ad Rank
Ad Rank is calculated from a variety of different factors including: your auction-time ad quality, expected clickthrough rate, ad relevance, landing page experience, Ad Rank thresholds, user search context, the expected impact of extensions and other ad formats, and a variety of other sub-factors.
It’s pretty complex!
As you can see, the cost-per-click bid is just one potential factor that Google uses to determine Ad Rank.
Understanding Ad Rank
If you are preparing for the Google Ads certification assessment, you might also be interested in some of my niche reports. In them, I help you learn how to build a highly profitable online business:
Profiting With Google Ads Certification
If you are looking to get some work as a Google advertising specialist, one of the best places to promote your services is LinkedIn.
While LinkedIn advertising itself can be incredibly expensive, you could commit yourself to organic promotion strategies on the platform. One of our favorite strategies comes from Gary Vaynerchuk who has popularized a concept called the $1.80 strategy:
While it was initially conceived as an Instagram marketing strategy, you can also apply it on LinkedIn.
The way it works, you will comment on trending posts on LinkedIn, leaving your two cents. On Instagram, Gary Vaynerchuk has recommended doing this for 9 trending posts across 10 different hashtags.
You can accomplish the same thing on LinkedIn. Just leave some non-promotional comments on posts. What will happen, you will gain a good deal of exposure as people click into your profile and become aware of your services and specialties.
Yes, this can be a time-consuming process, but it is certainly cheaper than attempting to run ads on LinkedIn.
You can also do that, as well, which might help to enhance your overall pay-per-click expertise, but a lot of people are leery of paying $10 or $15 per click, depending on who you are targeting.
You can also consider outsourcing some of this work. Say you go to a platform like UpWork and hire yourself a social media assistant, you can train them to leave high-quality, relevant comments on different LinkedIn content.
I have tried this strategy on Twitter. I actually wrote a Twitter case study showcasing how organic engagement on a social platform can increase click-throughs to your website as well as boost your follower count.
A lot of interesting things can occur if you take the time to genuinely engage people in your niche.
Choose A Vertical
For consultants that are looking to provide Google advertising services, you could experiment commenting on content in different customer verticals.
For example, say you are interested in working with high-priced, white shoe law firms.
You can follow some of the top law firms on LinkedIn and engage with their content.
Or, maybe you search out lawyers on LinkedIn that are talking about digital marketing challenges.
You can speak up and provide valuable insight into digital marketing and Google Advertising solutions.
What will happen, these law firms will become progressively more aware of you and what you provide.
Maybe after some solid engagement, you can attempt to connect with employees at the law firm to get on a call to discuss the Google Advertising Solutions you can provide to drive business to them.
Understanding Ad Rank is essential to passing a Google certification exam, but from a larger perspective, you will also want to focus on acquiring business if you are a freelancer.
Consider what we wrote about above: LinkedIn is a great place to go or organic engagement.
You can drive a lot of traffic to your LinkedIn profile if you actually engage communities on the platform.