When building a keyword list for a Display Network campaign, you should do which of the following:
- Use Display Campaign Optimizer to identify new keywords
- Only include exact match keywords
- Only use Keyword Planner to identify new keywords
- Correct: Include keywords that are related to the websites your customers visit
Build Your Own Internet Marketing Business
If you are taking the Google Ads certification assessment, you might also be interested in reading some of my niche reports to learn how to build a highly profitable online business:
I also discuss different affiliate programs, exploring how you can get traffic online and monetize with arrange of different affiliate Network opportunities:
Google Ads Consulting Opportunities
Otherwise, if you are looking to leverage your Google ad certification, I would suggest experimenting with UpWork.
If you are in the process of acquiring a Google ad certification, we’ve got some tips below for getting business as a freelancer.
One thing that might seem obvious, but we’ve seen a lot of Google Ads Freelancers neglect, you can use Google ads to drive traffic to your own advertising consulting business.
While some people get the certification to embellish a resume or because it is a prerequisite for their corporate job, Freelancers can find a great opportunity helping businesses drive traffic from Google advertising.
Running Local Ads
If you are located in a big city, you might want to experiment with running ads locally. The advantage here is that should you need to have an in-person meeting with a local business to win them over on your consulting services it is very easy to do.
You could create a landing page specifically for certain local services and push traffic there.
Since you are, hopefully, good with Google ads, you should be able to make this work for you.
For example, if you are based in New York City, you could target a keyword like “restaurant advertising”, confine it to the New York City geographic area, and push it to a landing page that targets restaurant owners looking to promote their establishments.
We would also recommend capturing some emails and running retargeting campaigns so that even if the traffic you are sending to this hypothetical restaurant landing page doesn’t convert immediately that you have a funnel for eventually converting them.
It is also a good case study to have when you can show that you are building your own business using Google ads.
Other Promotion Strategies
Besides advertising on Google, there are freelancing platforms like UpWork and Fiverr where you can list your pay-per-click consulting services.
I have hired extensively from platforms like these.
One tip I would have, make sure that your imagery and copywriting is on point.
Many times I have found people on the platform that I was interested in hiring but was immediately discouraged because their profiles had grammatical, spelling or syntax errors.
Especially when it comes to pay-per-click advertising, where things can get very expensive quickly, you don’t want to hire an individual who looks sloppy.
That could be a recipe for an expensive disaster. You want your pay-per-click consultant to be diligent and exacting and everything that they do – including the appearance of their own promotional material.
If you are a corporate employee, getting a Google advertising certification can be a smart idea.
It embellishes your resume and can be a low-cost way to enhance your skills and reputation within your company.
When you are looking for a promotion or a raise, being able to reference your certification will certainly help your case.
And should you ever have to leave your corporate job, you might be able to quickly pivot to providing freelance consulting solutions on a full or part-time basis.
It’s never a bad idea, especially when the corporation will often pay for it, to increase your skills and acquire valuable certifications.