How To Create A Video Aggregator Site | NicheFacts.com

How To Create A Video Aggregator Site

Play button made of pizza cut on red tray
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

In the early days of my internet marketing career, I was obsessed with automation.

I bought all the gray-hat, automation software that eventually got my sites deindexed from Google in the Fall of 2016.

I would use Kontent Machine + The Best Spinner to scrape Amazon products, publishing hundreds of pages in a single afternoon.

I was in the seat cushion niche (don’t laugh, there are incredibly expensive seat cushions out there) and the TENs device niche.

It didn’t end well…

Still, I remain more than ‘curious’ about automating rankings and traffic. Although nowadays I have too much to lose- I’m not risking my affiliate/advertising empire to experiment with gray hat IFTTT (if this then that) recipes.

But if you’re interested, I’m going to take a look at a couple of video curation sites to see how they’re scraping and ranking video content.

Disclaimer: I don’t recommend building scraper sites.

How They Make Money

Generally these types of sites run display ads to monetize.

Difference Between Scraping & Curating

A pure scraper site merely republishes content from a third party source. Whether they are pulling videos from YouTube or extracting blog posts from an RSS feed, there’s little to no added value. I’ve done a case study on Instagram scraper sites– this is a perfect example of what I mean.

A curation site involves more handiwork. Perhaps it collects a daily digest of niche-specific videos (funny, DIY, health, etc.) and adds value by categorizing them in interesting ways or providing value-add writeups.

The DrudgeReport is an excellent example of a curation site in the politics niche. Matt Drudge aggregates interesting news articles on a variety of differnet topics. Its value is unearthing a range of continually refreshed, interesting, topical articles.

Obviously, there’s a lot more work involved managing a site like that- but it’s a pittance when you consider its outsized traffic: over 85 million visits in March of 2020 (Source).

Getting Started With Niche Sites

Use the strategies on this page in conjunction with my niche site process. Here it is in a nutshell:
  1. AuthorityHacker's Authority Site System (my review): a complete, step-by-step system to start growing your own highly profitable affiliate & authority niche site.
  2. A cloud-based on-page optimization tool: Surfer SEO makes your on-page SEO easier, faster, and more effective than ever using data-driven, real-time signals to rank in search engines.
  3. A reliable and fast hosting solution like SiteGround (my review)
  4. A brandable domain name from GoDaddy (my guide)
  5. A premium theme- I use GeneratePress but there are some cool niche themes on ThemeForest
  6. SEO Friendly Article Writing ($8-$12 / 1,000 words) from HireWriters (read: my HireWriters review)
  7. Powerful Backlinks from Authority.Builders (read: my Authority.Builders review)
  8. An automated social media drip campaign from MissingLettr
  9. An auto-responder to build your email list– ConvertKit is what I'm using (read: my ConvertKit review)
  10. Finally- you can always refer to my free step-by-step niche selection guide and all of my free niche reports for inspiration

How To Create An Automated Video Blog

There’s a couple of ways you can do this- some free and some paid.

For Free

One free way is to use IFTTT.

IFTTT connects different services- and if you search for “WordPress YouTube” connections, you can see that there are two available Recipes:

youtube aggregator site
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

I’ve used IFTT extensively.

It’s worked well for simple tasks like auto-posting from Twitter to Facebook or publishing from WordPress to Blogger, but in my experience when the task becomes more advanced, nuanced and obscure, its capabilities diminish.

If you’re creating a video aggregation site, you’re going to want to have robust capabilities- the ability to target what you want to import and manage the (thousands) of video posts you create.

Premium Options

That’s why I’d recommend using premium software if you’re at all serious about building a video curation site.

One option is WordPress Video Robot. You can see a list of its features here:

WordPress Video Robot
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

Once a video is imported, the URL and the H1 (Post title) will contain the video title’s keywords, either whole or in part.

And that’s the ranking formula: If you scrape enough, you’ll end up publishing keyword content that’s so obscure and random that no one else in their right mind is targeting- so you’ll rank.

WordPress Video Robot Overview

The Double-Edged Sword

The benefits of automation are obvious.

You can quickly scrape thousands of videos and in no time rank for tens, or hundreds of thousands of keywords.

Well- yes and no.

I’ve definitely seen sites get away with doing this- but my feeling is that they are the exception that proves the rule.

There will always be the specter of a Google penalty. Some people are fine with that, cashing in on fast, duplicate-content keyword rankings, accepting the inevitable penalty.

One overlooked downside- if you’re monetizing with display ads, Google’s AdSense is much more difficult to get into nowadays. They will not (usually) run ads on a scraper site.

The Detriment Of Short-Form Content

Plus, video curation sites are very ‘short-form’. That is to say, the posts are oftentimes very short, usually just a video and some jumbled, scraped meta-information. That limits the number of ads that can appear on the page:

display adsense example
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

It’s an inherent downside to short-form, scraper sites.

It might make sense to plan on an aggregation niche that has a logical Clickbank offer.

If I weren’t so risk-averse, I’d check out Clickbank’s top Gravity products and brainstorm opportunities:

best clickbank niches
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

You could use a free plugin like Ad Inserter to splash affiliate offers across the thousands of scraped video posts.

Whether that’s woodworking or fat burning- it might earn better than display ads, especially if you can’t get into AdSense.

Here’s a mockup to stoke your imagination- scraping DIY videos with a Ted’s Woodworking banner slapped across the bottom of the page:

ted woodworking mockup
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

It’d be pretty easy to do something like this using the Newspaper Magazine theme. The thumbnails can be set as videos, which makes it easy to convert the site to total video aggregation.

Read More Of My Niche Reports

In the early days of my internet marketing career, I was obsessed with automation. I bought all the gray-hat, automation ...
Read More
I was recently reading a Guardian news article bemoaning the death of local journalism: Small-town Alaskan newspaper seeks new owner ...
Read More
In the past, I've written about a variety of niches that are somewhat strange and obscure. These include expired food ...
Read More
The international insurance market is a trillion-dollar industry (Source). Selecting the right coverage can be incredibly complex for buyers, with ...
Read More
Recently I've been binge-watching Kitchen Nightmares on YouTube. It's one of my favorite shows. Gordon Ramsay, the famous British chef, ...
Read More

Some Site Examples

1. GameVideos.tv

curation site example-min
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

This site is a ‘pure scraper’. A “site:https://gamevideos.tv” search shows nearly 90,000 indexed pages.

It’s not making any pretense about it- they’re scraping YouTube for videos and meta content and publishing them as individual posts. They’re also grabbing the channel art for thumbnails.

It’s currently listed on Flippa, so we can get some detailed insights into its true earnings/traffic.

One indication of a scraper site is a low DR with huge keyword rankings:

scraper site example
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

A DR 3.5 with 60k organic keyword rankings- yeah, that’s fairly unusual.

The site also absorbed some sort of penalty beginning in May 2019 when they crested over 300k keywords:

scraper keywords site
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

The above graph illustrates a scraper site’s huge keyword surge and eventual downfall.

But it’s not completely down and out- according to their Flippa reporting, these are their traffic stats, which apparently net the site owner an average $50/month from ” on average $50 across AdSales, AdSense & Amazon and other affiliate partners.”

aggregator site stats
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

Eventually, it catches up with you. Though there are many site examples that defy this pattern.

This site focuses on video games- a pretty good niche for affiliate income. Though, personally, I wouldn’t jeopardize my Amazon Associates account pushing traffic from a site like this.

GameVideos Keywords

I extracted some of their top keywords- you can see that the majority of them are DR 0. No one is competing for these weird, random keywords.

Their top ranking page is this one, ranking for the term “death by snu snu Skyrim”:

content aggregator site
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

Some Thoughts

If I were running this site, and presuming their traffic decline was some sort of thin-content penalty, I would have beefed up each video post with 300-500 words. But with 90,000 indexed pages, that’s really not possible.

I’d also configure ThirstyAffiliates to auto-link certain keywords- so if I’m importing 100 Xbox video game reviews, I’d be sure that each instance of “Xbox”, each video game title, etc., is linked to an affiliate offer using ThirstyAffiliates.

One note: since ThirstyAffiliates cloaks its links, you can’t use it with Amazon.

You can try a different auto-linking plugin like this one if you’re trying to link to Amazon.

Or maybe I would use Ad Inserter to display an AAWP shortcode on the page for the primary product- whether that’s a video game or a console.

All in all, scraping this much content runs many risks but also can promise some exhilarating highs.

2. MartialArtsVideos.com

martial arts website
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

This site is a video curator, with a “site:https://MartialArtsVideos.com” search showing just 269 indexed pages.

Not a ton of content or rankings, but it’s a good example of how you can curate video content, without scraping it.

You can see a snapshot of their rankings:

Organic keywords for www martialartsvideos com
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

It’s currently listed on Flippa with an average of $295 AdSense earnings per month for the last 6 months:

martial arts website profit
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

MartialArtsVideos Keywords

Here’s the site’s top 1,000 ranking keywords. You can see a familiar pattern of low volume/low difficulty rankings.

Typically, sites that have been SEO’d, you can see them targeting and ranking (maybe not on the first page) for large-volume keywords.

Some Thoughts

In some respects, just eyeballing the post topics, the site is configured more for viral, social media traffic.

Indeed, reading the auction listing, the site has 60,000+ Facebook fans, but it looks like the page has been dormant for half a decade.

I’d have SEO’d the posts a bit more- targeted more search keywords and done a bit more link building.

At this point the site itself has been pretty neglected- a lot of the posts are from 2013, videos are broken, etc.

It’s one of those viral Facebook sites that incidentally ended up ranking for a decent amount of keywords.

3. Wimp.com

Wimp com - Amazing Videos Funny Clips
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

This site is a video curator, with a “site:https://wimp.com” search showing 27,000 indexed pages. The content appears scraped because it’s very short-form, but it is curated, with a lot of user-generated content that’s organized by date.

Plus, it looks like the videos have unique, rewritten titles. For example, this page, entitled “Dog and bunny make pretty cute cuddle buddies” is hosting a video entitled “Adorable Dog And Bunny Are Best Friends”.

There’s a lot of added SEO value to these unique titles- plus it probably helps Click Through Rate on the site to rewrite video titles more compellingly.

You can see that in its heyday it was ranking for over 500,000 keywords. It’s trailed off substantially over the years, but still has some solid keyword rankings and U.S. traffic:

building an automated video site
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

This is one of those old-school, blog curator projects. Sort of like Fark.com, an old-world, internet staple.

It has a huge social presence- with over 3 million Facebook Page Likes.

You can see that they get a ton of branded search, with “wimp” getting 28,000 searches a month:

the wimp
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

You can also see some of the random keywords it ranks for. A typical landing page looks like this with several immediately visible ad units on Desktop:

teasing asiatic lion
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

Digging into the site with SimilarWeb, you can see that the majority of their traffic comes from Direct sessions.

That’s people typing it directly into their browsers. Interestingly, Search traffic is only their third biggest traffic source after Social. It aligns with the Branded Search numbers we saw in Ahrefs:

Wimp com Analytics - Market Share Stats Traffic Ranking (1)
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

In terms of actual traffic, you can see that SimilarWeb estimates 1.61 million visits in March 2020 with an incredibly high 5 pages per visit:

Wimp com Analytics - Market Share Stats Traffic Ranking (1)
  • Facebook
  • Twitter
  • Gmail
  • reddit
  • LinkedIn

Wimp Keywords

Here’s a look at their keyword rankings. Different from the GameVideos site, you can see that the keyword topics are a bit more diffuse, ranging from “when dogs get pranked” to “gun camera footage”.

Some Thoughts

It’s a pretty great site. It would take day-to-day work to keep running though. If you get slipshod and begin missing a day publishing one of these video lists, the Direct traffic is going to slowly die off.

And you can’t messily scrape content because it would disappoint users who enjoy the thought that’s gone into curating these miniature video lists.

If I owned it, I’d experiment with Surfer SEO a bit, targeting certain large-volume keywords and producing content in line with Surfer’s correlational analysis.

The site is so old and established it could probably rank overnight for a lot of big terms if the on-page SEO was on point. Plus, the long-form content would enable more ads to show.

I would also consider adding writeups to some of the videos. Depending on how much traffic each video is getting, adding a couple hundred words of text could help to serve more ads.

Summing Up

I think there’s a lot of opportunities here- if I were doing a site like this, I’d probably combine the best of Wimp & MartialArtsVideos.

That is to say, build up a viral, Direct-traffic type site like Wimp, a niche destination site, but combine it also with longform content. If I were to do YouTube scraping, maybe I’d experiment with aggregating certain videos into a large Category page with a lot of text content.

For example, say I wanted to target the keyword “funny Minecraft”, you could configure the scraping tool to scrape videos matching that term, with a certain popularity (500,000+ views), and have them publish to one big Category page.

That’s one way you could automate scraping, add value, and prevent the site from becoming a bloated behemoth that Google deindexes for spam.

[CP_CALCULATED_FIELDS id="7"]
Ryan Nelson
 

​Ryan Nelson is a NYC-based Industrial-Organizational Psychologist and a full-stack online marketer. He created NicheFacts.com to help people discover and build profitable, content-focused online businesses.

Click Here to Leave a Comment Below 0 comments