The Uber Affiliate Program: Monetizing Ride-Sharing
In this post, I discuss the Uber affiliate program- examining its commission structure and discussing how I would acquire and push traffic to this offer.
Living in NYC, Uber has become indispensable to urban navigation. Given the filth and incompetence of our MTA train system, Uber is a lifeline for fast, comfortable transportation.
Despite some recent controversies, Uber raked in $6.5 billion in 2016 and is operating in 633 cities worldwide (Source).
This revolutionary ride-share app offers an affiliate program for U.S. and Canadian traffic through Acceleration Partners.
The 3 Uber Affiliate Options
There are 3 different types of Uber affiliate options:
- The Uber U.S. and Canada Driver-Partner Affiliate Program (Join). This program enables you to earn when you refer new driver-partners.
Payout Details: When Uber approves the applicants driver's license, you will be paid between $30 – $40 for leads in participating cities. (180 day window).
- The Uber U.S. and Canada Pay Per Call Affiliate Program, (Join). This program enables you to earn when you refer new driver-partners to Uber through the use of Uber’s call center.
Payout Details: If the lead you refer to the Uber call center talks to a representative for more than 30 seconds you will be paid $3 for leads in participating cities.
- The Uber Eats Courier U.S. Affiliate Program, (Join). This program enables you to earn when you refer new delivery partners to Uber.
Payout Details: Once Uber approves the lead's background check & documents, you will be paid up to $50 for delivery leads who own cars and up to $35 for delivery leads who are using bikes or scooters in participating cities. (45 day window).
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One thing I'd be wary of here is the term 'participating cities'. The affiliate page is unclear concerning which cities they'll pay for.
On the other hand, they also say that there are "additional bonus opportunities in specific geo-locations".
My advice is to signup with the Uber affiliate program and then contact the program manager for clarification regarding how they are paying publishers for referrals by geographic area.
This will impact the sort of content you promote. For example, it could make sense to create geographic-themed content ("how to become an Uber driver in Kansas") if Uber is paying more for that location.
In addition, if your site traffic isn't primarily from the United States or Canada, you aren't going to get paid referring people to Uber, at this time.
That said, there could be a great SEO opportunity if you publish content on 'how to become an Uber driver in India' and in the future the Uber affiliate program accepts Indian referral traffic.
You'll have the advantage- just go back into your now ranking content and add your affiliate links.
My Video Review Of The Program
I did a full video review of the Uber affiliate program- check it out and leave a Like if you enjoy it!
(Please Excuse Any Typos)
Hey guys, Ryan from NicheFacts.com here and today I’m going to take a look at the Uber affiliate program.
So, with the Uber affiliate program, you have the option of three different affiliate promotion strategies, so you can be an Uber US and Canada driver partner affiliate.
So, in this case, you’ll be earning commissions whenever you refer new drivers to the program. Once the user’s driver’s license is approved you get between $ 30 and $ 40 per lead. And it’s important to know- this is for participating cities only.
So if and when you join you’ll want to clarify this with the affiliate program manager to figure out what city is actually participating, and this case it has a 180 day referral window.
So theoretically you’re getting paid on day 179 when the traffic you sent converts and becomes a driver for them. You’ll get a commission on it and then there’s the option of the US and Canada pay per call affiliate program.
So you have a phone number to be referring people to make a call and speak to a representative and then, if the conversation lasts for more than 30 seconds, they’re getting paid $ 3 per lead in participating cities again. And then there’s the Uber Eats courier and US affiliate program, so these the people delivering food and such in participating cities. So if the delivery driver signs up and has their own car, you can get up to $ 35 for the delivery bead, but if they only have a bicycle or a scooter. Oh sorry $50 for drivers with their own car and $ 35 if they have bikes and scooters again in participating cities and that’s a 45-day window.
So that’s a little bit of an overview of the commission structure so, like I said above in this post, you’ll want to make sure that you do get clarification about what the participating cities are and then also is this US and Canada. So if you’re outside or if you don’t have traffic for the US or Canada you’ll want you at the time at the time of this video you’re not actually able to earn money on that traffic.
So just a quick overview. If you navigate to niche banks, comm /uu, ber affiliate program, you can see that I’ve condensed the Commission structure sort of in an easy to see way out over here. Another strategy, you could actually use big link works with uber, so the way Viglink works is if you’re already linking to Uber. It will transform that link into an affiliate link, so they kind of they go over the efficient.
The affiliate structure over here so they’re saying 15 to 20 dollars for people that sign up and actually do the first drive and then $ 0.10 to $ 5 for a driver just signing up. So that’s another way that you can from the Hoover or then. I also did some uber keyword research here, so I used the H reps to extract their top thousand keywords. When sometimes, if a giraffe’s, you get these kind of duplicates uber uber uber, you know it’s duplicating it, but you can scroll through this keyword list.
You can see there’s a lot of content- a lot of keywords that they rank for, and this you know helps you give you an idea, the sort of content that you creating. You can also see the difficulty score over here as his age, reps of difficulty, ranking so, for instance, Uber gift card, that’s actually a very low competition term, Uber careers, another low competition term.
So if I were doing this, you know I would look through here and if I was starting like a ride-sharing website, and I would just start I’d pick off a bunch of these terms and generate content around it. You know there’s uber X, you know, and I don’t know exactly – I have to Google around and see exactly what the user search intention is for that.
But you could do something funny like the 20 worst uber X disasters of all time. You know that would do well in social media. You know something that would work well on social, then make it really long, so it would do well SEO as well. So you know you could just look scroll through look at these different options and you can see like uber, Orlando that has difficulty of before.
So again, you just have to think about what sort of content. What is what is the search or intention here? You know what do they want to see and then just create content around it and get the traffic and then link out to BRR so another an example of a site that I like an authority site, and this it’s ride-sharing niche is Ridester – is a pretty cool site now.
If you come over to my site over here, I actually take a look at some of his best rankings so ride. Ster is you know an authority site and the the ride-sharing niche you could see the you know they break that break down everything. You know very very easily here you know: information for drivers for Lyft, Uber, Amazon Flex for riders. And then you know there’s a promotion section which I’m sure you know deep dives into the affiliate links he has – and you see here he’s – got this hello bar, so you click that and you’re me directed to a coupon code to sign up they drive or invite code.
So that’s right there. This is a really cool site. I, like I, like this niche, I think it’s you know it’s very trendy, but it’s also, I think something that’s gon na be around for a while, and it’s also a way to diversify yourself.
Outside of you know, the traditional Amazon affiliate route that a lot of people go down, so you can see some of their their best rankings here, a goober promo code position for lift versus uber position. Uber rates – a 7,000 keyword term.
You can scroll through the list and see like this is a lot of there’s nothing good when I was actually googling this recently uber tipping, because at the time of this writing you know they had recently changed.
How tipping works in New York, cities, and now you know they kind of after you after you use it. You know you are prompted to enter a tip amount. So that’s something that you know I was actually looking at recently as well, so yeah.
This is a really cool segment. You gets a lot of organic traffic and it’s pushing tons of qualified traffic to the uber affiliate program, as well as to the lyft affiliate program and that’s the sort of site that I, like you know like high quality content. So it gets the traffic passively. It’S got a it’s got an email list which you know, I’m sure you probably get some some sign. Ups from especially with drivers. I don’t know how interested writers would be in a Authority site like this, but for drivers. Yet it’s something I would consider signing up work just to get updates on.
You know different ride-sharing apps and maybe there’s a new entry into the market and that’s something they want to know about. So in terms of how I would consider getting traffic, I sort of touched on a bunch of it up here, he’s talking about rides share. One of my favorite strategies, and this may not be a fit for everybody, especially if you’re, just starting out, is to Buy an existing site and I almost bought a site in this niche, maybe six or seven months ago, so I would suggest you know looking on Flippa, which can be a bit of a bit of a mess. Sometimes so I linked to the search path for uber.
So you know you could look through Flippa for different keyword to see if there’s any many sites that are in the ride-sharing edge and then we could actually do you can save the search and then that way, whenever a site that matches this keyword comes available, you’ll Get an email for it, so that’s something I would definitely consider it can be tricky buying a site.
You really want to do due diligence to make sure it’s. You know, it’s not scam. You know that’s not full of duplicate content or using PB NS, or has a really spammy backlinks, stealing they’re plagiarizing content from another source. You have to be careful with that, but I like buying sites just because it’s so much more interesting to buy something with existing traffic, then starting something new and then having to wait a long time. You know for Google to push you out of the Google sandbox. So that’s one strategy: if you don’t have the resources to make an acquisition, I would suggest investing in content. That’S pretty obvious. So instead of you know, spending over ten grand for a site, take that ten grand and pour it into content.
So you know, like I said I would really be focusing around creating content for these different types of keywords. The other idea I had would be to interview Uber drivers on YouTube and create content. That way, because that’s obviously the second largest search engine is YouTube and there’s a lot of opportunity there and then what I would do I would take. I would use a tool like lead content creator, which is a paid tool and scrape your captions, so I would do a 20-minute interview with some driver about, you know, what it’s like to drive for them. You know, what are the best practices that anything really and then just publish that to YouTube and then use this tool to take my captions and then publish it on my website.
So that’s like a really simple recipe to be creating unique content on both Google search and on YouTube, and then my last bit of advice is not to limit yourself when, if you’re going into this ride-sharing niche, you know you want to go in general, I like How Ridester has gone general. It didn’t call itself, UberAuthority.com. It didn’t limit itself just to Uber, it’s broad enough as a category so that it can go into any sort of ride-sharing technology, and you also never want to include brand terms inside of the domain name. You know you can get sued and the website gets shut down. It’S just a big mess. So when you’re thinking about doing this, make sure you’re broad enough that you don’t paint yourself into a corner.
You know enable yourself to be able to expand it to other other concepts and ideas.
That’ my review of the uber affiliate program and one last thing is: you could sign up going through Acceleration Partners.
That’s the network that manages the affiliate program and they have more information on the page. So that’s where you sign up. So, if you’re, if you like this, you know, I produce a lot of content. Recently. I’ve really been going down the rabbit hole of producing content around different affiliate programs. So if you navigate to the homepage of NicheFacts.com- and if you’re interested in affiliate program reviews, if you like affiliate network reviews, I’ve been building out a database for my thoughts on different affiliate programs like Dell, Adidas, Nike, Home Depot, Wayfair, Walmart. Lowe’s, Target, and Best Buy, so that’s what I have currently and I’ve been cranking these out pretty rapidly.
It’s a good resource if you’re trying to figure out alternative monetization strategies, you know, particularly if you’re over-invested in something like the Amazon Associates program. You know these are ways you can send traffic to other physical product retailers – specifically, obviously not uber in this case. But you know if you have a tech blog, there’s the Dell affiliate program. If you’re into sports or fashion, or you just run a general product review site, there’s things like Adidas and Nike.
They have sneakers and fashion sportswear Home Depot, obviously has tons of hardware or weight fairs a great home and goods retailer, which is actually Amazon is my, I guess the second biggest affiliate sort of tied with the Udemy well also, eventually profile so check it out. Sign up to the email list, you know I’m always sending out interesting tidbits. You know that have to do with niche marketing you’re building a content site.
That’s really my primary focus. The interest is how to build these different authority sites and different niches to get a passive flow of traffic and then build a passive income of business, which, of course, misnomer is obviously build. Something. That’S passive. Income takes enormous amount of work, but to me this is all fun, so it may not be you, but I really enjoy all of this stuff. So building out content sites is just something that fascinates me. So if it fascinates you to just sign up – and you ask me question if you want. That’s it and thanks for watching!
Uber Commission Structure
Uber Affiliate Program
The Uber U.S. and Canada Driver-Partner Affiliate Program
$30 – $40 CPA (in participating cities)
The Uber U.S. and Canada Pay Per Call Affiliate Program
$3 CPA (in participating cities)
The Uber Eats Courier U.S. Affiliate Program
$35/$50 CPA for bike/driver signups
VigLink & Uber
You can also partner with VigLink- if your users convert on an Uber link (Source) you'll get $15.00 - $200.00 on their "First Drive" and $0.10 - $5.00 per Driver Signup.
The way VigLink works, it will change links on your site to affiliate links- so if you're linking to Uber, and it's not an affiliate link, VigLink will convert it into an affiliate link.
Uber Keyword Research
Below, you'll see a list of Uber's top 1,000 keyword rankings.
This is a great place to start if you want to brainstorm content and traffic acquisition strategies:
How To Promote
A couple months ago I was looking at purchasing a ride-sharing authority site on Flippa- someone else ended up snagging it.
The reason I liked that site is that it was content-rich.
Indeed, my preferred promotional strategy would be to build out an authority site and acquire passive organic and social traffic.
A good example is the niche site Ridester:
As the go-to resource for rideshare drivers, our step-by-step activation gets new drivers on the road faster, while our tailored content shows existing drivers how to maximize their rideshare potential. What we offer our readers News Staying up to date on the rideshare industry is tough, and there’s very few resources dedicated solely to doing so.
The site covers all different types of ride-sharing apps- helping both riders and drivers to make an informed decision about using or working for the company.
Here's their Uber silo
You'll notice that the content contains a Hello Bar on the top that pushes users to an Uber affiliate squeeze page.
It's a pretty awesome site. You can see below that they have some strong organic keyword rankings.
A site like this generates a passive flow of organic traffic, pushing qualified leads to the Uber referral program and passive affiliate commissions to the site owner.
It's a smart way to capitalize on the growing trend of peer-to-peer ridesharing.
Purchase An Existing Site
If you're just starting out and want to cash in on the rideshare craze, I'd consider purchasing an existing site to get a leg up on the competition.
Try searching Flippa for Uber sites. Or you can just contact some of the sites that rank for Uber and ride-sharing terms and see if they're open to an acquisition.
Invest In Content
Of course, you can just start your own site and take all of that purchase capital and invest it in content.
While most rank-and-bank affiliates are going to want to do SEO, I'd recommend publishing content across various social channels.
When I was brainstorming promotional strategies, I thought about interviewing Uber drivers, documenting their best practices on YouTube, and publishing the transcripts on a website.
(You can use SupaGrowth's Elite Content Creator to scrape your captions to republish the YouTube transcript on your site.)
This would generate a massive amount of content pretty quickly and it would be a cinch to publish the unique content on both YouTube and the website.
Imagine publishing 25 YouTube videos, with each interview creating 5,000 words of content for your site?
Then I would convert each interview into a graphic- I'd publish the graphics on Pinterest and on the site itself, saturating Google & Pinterest with fresh, high-quality image content that will generate even more referral traffic and backlinks.
Don't Limit Yourself
I like what Ridester has done in going general- you don't want to niche down into one ride-sharing app and get demolished if and when your affiliate partner decides to cut commissions or shut down altogether.
Make sure you're not painted into a corner. Plus, Ridester's broad ride-share focus means they have lots of content opportunities, as opposed to a site that focuses exclusively on Lyft or Uber.
Also- avoid buying a domain with the brand term in it. That could end up in a lawsuit!
It's a cool niche with a couple different affiliate opportunities.
I think there are some ways to add value- I particularly like the idea of pushing content out across YouTube and harvesting it for Google Search.
It's a powerful 2-punch combination!