[The TV Niche] How To Convert Your Embarrassing TV Addiction Into A Profitable Blog
This one is a huge goldmine.
An unharvested landscape of search volume that no one touches.
Mainly because they lack the imagination and the hustle to perform creative keyword research.
The idea is: "television shows".
There are millions of searches every month conducted by people looking up their favorite show online. For example, they're Googling:
- their favorite show's character,
- the name of the dog on Modern Family,
- episode guides for Law & Order,
- updates on Gordon Ramsay's Kitchen Nightmares' restaurant makeovers,
- whether the parolee from season 3 episode 6 of MSNBC's Lockup Raw re-offended.
The idea with this niche is to capitalize on this enormous, under-served search market, choose a show, or a genre of show, and profile the ever-loving hell out of it.
It will be easy to get traffic once you run the show through a keyword research tool like LongTailPro, figure out what people are looking for and publish content that satisfies their queries.
I chose 290 shows that are currently in production, from 2013-2016, according to Wikipedia, and ran them through LongTailPro to assess their search volume and their Keyword Competitiveness (KC). Some of shows with generic names like "love" or "vikings" you'd have disambiguate a bit- but obviously the volume's there:
Crazy Search Volume...
Some stunning results- Orange Is The New Black gets 823,000 searches a month. Rick and Morty, 673,000. Westworld 1,220,000! While the KC score might be high for the primary keyword, once you dive in to the long-tail, you'll find stuff like "Westworld art", which refers to a flourishing Westworld fan art community. "Westworld Theories" is a 49,500 monthly search term.
1960s TV, still relevant?
Even crazier than current TV search volume, check out the search volume (in the table below) for some popular 1960s TV comedies: Bewitched gets 74,000. The Big Valley, 14,800. Green Acres, 74,000. Hogan's Heroes, 49,500.
And that's just for the primary term- the long-tail will have tens or hundreds of thousands of more searches.
Moving on, I'd like to choose a genre of TV close to my heart and use it as an object lesson in niche site ideation.
Getting Started With Niche SitesUse the strategies on this page in conjunction with my niche site process. Here it is in a nutshell:
- AuthorityHacker's Authority Site System (my review): a complete, step-by-step system to start growing your own highly profitable affiliate & authority niche site.
- A cloud-based on-page optimization tool: Surfer SEO makes your on-page SEO easier, faster, and more effective than ever using data-driven, real-time signals to rank in search engines.
- A reliable and fast hosting solution like SiteGround (my review)
- A brandable domain name from GoDaddy (my guide)
- A premium theme- I use GeneratePress but there are some cool niche themes on ThemeForest
- SEO Friendly Article Writing ($8-$12 / 1,000 words) from HireWriters (read: my HireWriters review)
- Powerful Backlinks from Authority.Builders (read: my Authority.Builders review)
- An automated social media drip campaign from MissingLettr
- An auto-responder to build your email list– ConvertKit is what I'm using (read: my ConvertKit review)
- Finally- you can always refer to my free step-by-step niche selection guide and all of my free niche reports for inspiration
Diving Into True Crime TV
This one's a little bit morbid, but bear with me...
My favorite genre of "reality television" is what I'd call True Crime- these are shows like The First 48, I Survived, & Forensic Files.
For the rest of this post, I'll use The First 48 as an example of exploring the TV niche.
Basically it's either live-action or scripted reenactments of crimes- with talking-head analysis of all the macabre details.
My favorite is definitely The First 48. The premise of this A&E show, if you're unfamiliar, starts with a murder, and documents everything that happens as the detectives arrive on the scene and try to solve the crime.
It's morbid. It's riveting and there is a passionate audience that loves these shows searching online for a fan site that shares their passion.
This is a good niche if you have a passion for a genre of TV show. You can even niche down into one show like this site does for the CNBC show The Profit.
You do have to be careful with copyright issues, in this instance. This site creator could potentially get a cease and desist letter tomorrow because of their use of The Profit in the domain. The entire site would have to rename. It'd be a disaster.
There's Tons Of True Crime Shows...
*If Google Trends doesn't load- just refresh the page.
How To Get Started
- Choose a fun domain name
- Think out how to structure the site (including tags and categories). It's important to sketch this out before you start so you don't have to redo it later.
- Start picking off series and producing content around them- if I were doing it I'd have UpWork writers do rewrites of existing series guides for the show, and I would hand write Wikipedia style summaries of the show.
- Once you've done a couple of shows you can review your process and make improvements as you go forward.
- Outreach is essential- once your site has a strong content foundation, I'd consider joining forums dedicated to the shows, joining the discussion, and linking to your site. It's important, though, that your site is making a valuable contribution.
For example, you could rewrite episode guides and get organic traffic, but linking people to something like that in forums will get you booed off the stage. Make it epic!
Top Ranking True Crime Content
This could be a really fun niche- there's a massive amount of under-served search traffic. If you dedicate yourself to publishing lots of content, over time you'll discover lots of traffic that you can passively monetize.
As well, if you treat it like a business- the opportunities could be endless. You could scale this opportunity up to the point where you become an industry insider- the go-to resource for true crime reality television, recognized by major media entertainment companies as an influential player in the space.
A word about copyright issues. You'll also want to be careful choosing images- you don't want to violate copyrights.
In general, you see a lot of fan sites on the internet that are tacitly approved by the creative studios. But from the start you should only use images that are explicitly license for public use.
One workaround is utilizing imagery from Amazon Associates- so if you're in the affiliate program, and the shows are sold on their platform, you're entitled to use that imagery on your site.
Install a quality commenting system like Disqus- it's likely that you'll get some quality commenters on your site who want to speak their minds on the show.
You can also install a voting system so that reviewers can rate shows, or even episodes. In addition, there are some integrations you could do with Idmb plugins and Rotten Tomatoes plugins to publish their ratings on your site.
- Affiliate options are somewhat limited
- Site structuring is somewhat complex- you want to get this right from the start