Home Blog Page 5

The Fiverr Affiliate Program: Intriguing Profit Potential

fiverr logo

The spammy-sounding Fiverr began as a cheapskate marketplace for $5 services. Whether you wanted some quick and dirty SEO that would get you penalized or a 500-word blog post with a 10% keyword density- Fiverr was your go-to.

Over the years, the platform has matured towards greater respectability. They scrapped the five-dollar idea in 2015 (Source) and became a public company in 2019 (Source):


Though it’ll forever be dogged by its spammy domain name, Fiverr is home to many interesting and completely legitimate, productized freelancer services.

From tattoo designs to voice acting (both are affiliate links), Fiverr has scores of international freelancers vying for your business.

Does It Have An Affiliate Program?

Yes.

I’m a Fiverr affiliate- you can see my Year To Date (1/2020-8/2020) performance below:

Fiverr Affiliate Program

I have $90 lifetime earnings.

You can see that from 640 clicks, I’ve signed up 27 people, but I don’t get paid on people signing up for Fiverr.

I’ve only been paid when someone buys a service as a First Time Buyer (FTB). So, year to date, I have sold 2 services, a SEO service and a Video Marketing service:

  • 6/3/2020 12:04:44 AM 15 CPA (SEO)
  • 1/19/2020 6:11:10 AM 15 CPA (Video Marketing)

Fiverr is not my affiliate focus– but there is definitely solid income potential here, depending on the quantity and quality of traffic you can push to their various Gigs.

How Does It Work?

First, signup here on their affiliate page.

Then check out this highly detailed affiliate FAQ.

The commission plan is a bit complicated- this screenshot from their commission explainer page breaks it down pretty simply:Commission-Plan-Fiverr-Affiliates

Basically, Fiverr lets you choose whether you want to create Fiverr CPA or Fiverr Hybrid affiliate links (read more here).

It breaks down like this:

fiverr cpa vs fiverr hybrid

It’s important to note, when it comes to the Fiverr CPA: Fiverr breaks down their affiliate payouts by category, as well. Basically, you’re getting $15 per purchase, unless it’s in one of the following categories:

  • Pro Plan $150.00
  • Whiteboard & Animated Explainers $50.00
  • Book & eBook Writing $50.00
  • Architecture & Interior Design $50.00
  • Game Development $50.00
  • Website Builders & CMS $40.00
  • Mobile Apps $40.00
  • Web & Mobile Design $40.00
  • WordPress $40.00
  • E-Commerce Development $40.00
  • SEM $30.00
  • Proofreading & Editing $30.00
  • Web Programming $30.00
  • Data Analysis & Reports $30.00
  • Website Content $30.00
  • Business Plans $30.00
  • Short Video Ads $30.00
  • 3D Models & Product Design $30.00
  • Packaging Design $30.00
  • Virtual Assistant $25.00
  • Articles & Blog Posts $25.00
  • Illustration $25.00
  • Voice Over $25.00
  • Translation $25.00
  • E-Commerce Marketing $25.00
  • Product Descriptions $25.00

There’s definitely a lot going on- but I’d use the comparison breakdown to figure out which affiliate program makes sense for your particular audience.

The Fiverr Referral Program

Fiverr also has a referral program. Once you’ve logged in, go to this Fiverr referral area and you can get your referral link.

Referral Program Specifics

  • Invite a friend (or friends) to join Fiverr and you can earn up to $100 USD!
    Any one of your Referrals will get a 20% discount for their first purchase on Fiverr (capped at $100 USD).
  • In addition, for each eligible purchase made by your referrals, you, as the referrer, will get 20% of the qualifying purchase amount (capped at $100 USD credit per qualifying purchase) to your Fiverr shopping balance.
  • In total, you can make up to $500 USD in shopping credit. Your earnings will only be available for use over a three-month period. (Source)

How To Make Money With Fiverr

If I were to focus on making money with the Fiverr affiliate program, the first thing I would do would be to examine the different keywords that the site ranks for.

By doing that, you get an overview of the services that get the most search volume in Google.

That will help you to understand which services have the best traffic and affiliate revenue potential.

Below, I extracted 1,000 of Fiverr’s top-performing organic keywords, excluding Fiverr brand search terms.

The way I would approach it, I would examine this list of keywords and consider building an authority site in a related niche.

For example, if you’re in the business niche, you can easily promote business card design and logo services.

If you’re in the internet marketing niche, you can promote video editing, logo design and writing services.

While it would appear that the most popular services on the platform are things like graphic design and SEO services, Fiverr even has a relationship section:Personal Lifestyle Services Online - Fiverr

You can see that they have expanded to cooking, fitness, styling, astrology, and even gaming lessons.

So you can find affiliate opportunities if you run a cooking or even a psychic blog.

All Of Fiverr’s Services

Here’s a list of all of Fiverr’s different services:

Graphics & DesignBusinessMusic & AudioProgramming & TechDigital MarketingWriting & TranslationLifestyleVideo & Animation
Logo DesignVirtual AssistantVoice OverWebsite DevelopmentSocial Media AdvertisingArticles & Blog PostsGamingWhiteboard & Animated Explainers
Brand Style Guides- Call Center & CallingMixing & Mastering- Event Website- Strategy & PlanningResume Writing- Game CoachingVideo Editing
Game Design- Skip TracingProducers & Composers- Portfolio Website- Ads Setup & ManagementProofreading & Editing- Game SessionsShort Video Ads
- Character Design- Customer SupportSingers & Vocalists- Blog- Analytics & TrackingBrand Voice & ToneOnline LessonsAnimated GIFs
- Props & Objects- ResearchSession Musicians- Online StoreSocial Media MarketingTechnical WritingAstrology & ReadingsLogo Animation
- Backgrounds & Environments- File ConversionSongwriters- Business Website- Consultation & Audience ResearchTranslationSpiritual & HealingIntros & Outros
- UI & UX- AdministrationOnline Music LessonsWordPress- Profile Setup & IntegrationOnline Language LessonsFitness LessonsCharacter Animation
Graphics for StreamersData EntryPodcast Editing- Full Website Creation- Social ContentWhite PapersPersonal Stylists3D Product Animation
Business Cards & StationeryMarket ResearchAudiobook Production- Customization- Social Media ManagementUX WritingCooking LessonsLyric & Music Videos
Resume DesignBusiness PlansAudio Ads Production- Bug Fixes- Analytics & TrackingPodcast WritingCraft Lessons- Lyric Videos
IllustrationProject ManagementSound Design- Landing PageSEO- Podcast ContentArts & Crafts- Music Visualization
Pattern Design- Graphics & Design Projects- Sound Effects- WP Installation & Setup- Keyword Research- Podcast Show NotesRelationship Advice- Dance Videos
Brochure Design- Digital Marketing Projects- Foley- Performance & SEO- Page OptimizationCase StudiesHealth, Nutrition & Fitness- Narrative-Based Videos
Poster Design- Writing & Translation ProjectsDialogue Editing- Backup, Cloning & Migration- Voice Search SEOGrant WritingFamily & Genealogy- Performance Videos
Flyer Design- Video & Animation Projects- Videos & Films- Security- Technical SEO- Grant ResearchGreeting Cards & Videos- Conceptual Videos
Book Design- Music & Audio Projects- Video Games- Help/Consultation- Off-Page SEO- Grant ProposalsYour Message On...- Anime Music Videos
- Book Layout Design & Typesetting- Programming & Tech Projects- Phone Systems & IVRWebsite Builders & CMS- Competitor AnalysisCover LettersViral VideosAnimation for Kids
- Book Cover Design- General Project Services- Radio Ads- Full Website CreationPublic RelationsLinkedIn ProfilesCelebrity ImpersonatorsAnimation for Streamers
Album Cover DesignHR ConsultingMusic Transcription- Customization- ConsultationSocial Media CopyCollectiblesLive Action Explainers
Podcast Cover Art- Organizational DevelopmentVocal Tuning- Bug Fixes- Events, Conferences & AwardsSales CopyTravelingSpokespersons Videos
Packaging Design- Talent Acquisition & RecruitmentDJ Drops & Tags- Landing Page- Press Release PitchingPress Releases- Postcards FromSubtitles & Captions
AR Filters & Lenses- Performance ManagementJingles & Intros- Theme/Plugin Installation- Strategy & PlanningTranscripts- Local AdvisorsVisual Effects
Storyboards- Employee Learning & Development- Jingles- Performance & SecurityContent MarketingLegal Writing- Shipping Services- Rotoscoping & Keying
Web & Mobile Design- Compensation & Benefits- Intros & Outros- Backup, Cloning & Migration- Content Strategy & ResearchProduct Descriptions- Trip Plans- Color Grading
- Wireframe UX- HR Information SystemsOther- Help/Consultation- Content CreationWebsite ContentOther- Match Moving
- Graphic UIE-Commerce ManagementGame Development- Guest PostingBusiness Names & Slogans- Compositing
- Icons & Buttons- Product Upload- ConsultationBook & eBook MarketingScriptwriting- Cleanups
Social Media Design- Supplier & Vendor Sourcing- Backup & MigrationPodcast Marketing- Webinars- Beauty Retouching
- Headers & Covers- Store Management- Customization- Podcast Promotion- Cold CallseLearning Video Production
- Social Posts & Banners- Product Research- Prototyping- Advertising within Podcasts- Audio AdsArticle to Video
- Thumbnails DesignBranding Services- Full Game CreationVideo Marketing- Script CoverageUnboxing Videos
Postcard DesignLegal Consulting- Bug Fixes- Consultation & Audience Research- Film & TV ScreenplaysScreencasting Videos
Catalog DesignFinancial ConsultingDevelopment for Streamers- Video SEO- Promotional VideosSlideshow Videos
Menu Design- Analysis, Valuation & Optimization- Addons & Customization- Video Promotion & DistributionBook & eBook WritingApp & Website Previews
Invitation Design- Accounting & Bookkeeping- Setup & Installation- Video Ad Campaigns- Kindle Niche ResearchBook Trailers
Portraits & Caricatures- Tax ConsultingWeb ProgrammingEmail Marketing- Short StoriesReal Estate Promos
Cartoons & Comics- Personal Finance & Wealth Management- Custom Website- Copywriting- Book ProposalsGame Trailers
Tattoo Design- Financial Forecasting & Modeling- Web Application- Email Templates- Book BlurbsProduct Photography
Signage Design- Online Trading Lessons- Bug Fixes- Email Platform Support- GhostwritingLocal Photography
Web BannersBusiness Consulting- Browser Extensions- Audience DevelopmentBook EditingOther
Photoshop EditingPresentations- Email TemplateCrowdfundingEmail Copy
Architecture & Interior DesignCareer Counseling- Convert PSD- Campaign MarketingSpeechwriting
- Diagrams & Mapping- Interview Prep- Scripting- Campaign CreationCreative Writing
- Virtual Staging- Coaching- Landing PageSEM- Game Writing
- Planning & Design- Search & Apply- Help/Consultation- Setup & Strategy Consultation- Poetry
- 3D Modeling & RenderingFlyer DistributionE-Commerce Development- Search Engine Marketing Management- Song Lyrics
- 2D Drawings & Floor PlansLead Generation- Full Website Creation- Display Marketing Campaigns- Letters
Landscape DesignOther- Customization- Product Ad CampaignsBeta Reading
- Planning & Design- Bug Fixes- RemarketingResearch & Summaries
- 3D Modeling & Rendering- Theme/Plugin Installation- Ad Review & OptimizationOther
- 2D Drawings & Site Plans- Performance & SecurityMarketing Strategy
Building Information Modeling- Backup, Cloning & MigrationSurveys
- BIM 4D Construction Simulation- Help/Consultation- Survey Creation
- BIM Online Training & ImplementationMobile Apps- Analysis
- BIM Family Creation- Custom AppWeb Analytics
- BIM Coordination & Clash Detection- Convert Site to App- Setup
- BIM 3D Modeling- App Improvements- Tracking & Reporting
Character Modeling- Bug Fix- Optimization
Industrial & Product Design- Help/Consultation- Bug Fixes
- Concept DevelopmentDesktop ApplicationsInfluencer Marketing
- 2D Drawing- Custom Application- Strategy & Research
- 3D Modeling & Rendering- Application Improvements- Shoutouts & Promotion
- Prototyping & 3D Printing- Bug FixesLocal SEO
- Product Manufacturing- Help/Consultation- Google My Business
Trade Booth DesignCybersecurity & Data Protection- Local Citations and Directories
T-Shirts & Merchandise- ConsultationDomain Research
Presentation Design- Compliance ServicesE-Commerce Marketing
Infographic Design- Assessment & Penetration Test- Product Listings
Car Wraps- Cybersecurity Management- Product & Storefront SEO
Vector TracingSupport & ITMobile Marketing & Advertising
OtherOnline Coding Lessons- App Store Optimization
Chatbots- Mobile Ad Campaigns
Data Analysis & ReportsMusic Promotion
- Machine Learning- Organic Promotion
- Modeling- Paid Advertising
- Visualization- Music Streaming Services
- Data Entry/Cleaning- Playlists and Placements
- VBA/MacrosWeb Traffic
- Data Mining/ScrapingOther
- Help/Consultation
Convert Files
- Convert to a Fillable Form
- Convert to an E-Book
- Convert to an Editable File
- Convert to Another File
Databases
- Optimization & Design
- Queries
- Help/Consultation
User Testing
QA
Other
How to build a website?

Real-Life Examples

I dug up some real-life examples of Fiverr affiliate links by looking at the backlinks to Fiverr’s tracking URL (track.fiverr.com) and then sorting them by Traffic. These are the highest-trafficked pages that contain Fiverr affiliate links:

fiverr affiliate links

(Click to enlarge)

You can see that Powtoon links to their own video creator service page. There’s also a lot of make money online/side hustle pages affiliate-linking to Fiverr, like this one:

What I Like

  • Tons of different Gigs to promote
  • You can promote Fiverr anywhere. According to their FAQ, social media is fine and I’m assuming email is as well (Source)
  • Conversion focused design- lots of attention given to optimized landing pages with social proof, reviews, transparent pricing, upsells, etc.
  • Dynamic commission structure- you can choose your own adventure, so to speak. Flat or recurring payouts are options

What I Don’t Like

  • There isn’t much to dislike- aside from its shady past, Fiverr does have good services on the platform. That said- make sure you’ve vetted the services you’re recommending!

Creating Deep Links

If you’re going to promote Fiverr and hope for any type of decent conversion rate, you’re going to want to create deep links to individual Fiverr Gigs, choosing between Hybrid and regular CPA link type options.

The good news is that Fiverr does let you create deep links. Until I started writing this affiliate program review, I didn’t even know that this was possible. It might have been a recent addition because I haven’t been deep linking this entire time. Anyway, this is how it works:

  1. Login to your account
  2. Go to “Marketing Tools ” and select “Default and Deep Links”
  3. Click on the “LP URL” button. A pop-up box will appear
  4. Visit any page on Fiverr you’d like to promote and copy the URL
  5. Paste the relevant Fiverr link to the pop-up box and click out
  6. Copy the link by clicking on the “Copy to clipboard” icon
  7. Place the link on your site

Summing Up

The Fiverr affiliate program offers a pretty unique opportunity because there are so many different services that you can promote.

It does bear more than a passing resemblance to the Udemy affiliate program. Instead of services, like Fiverr, Udemy hosts an infinite array of digital courses you can promote.

Whether you want to earn money referring people to psychic consultations or for business card design, it’s easy to find affiliate opportunities in the Fiverr affiliate program.

In addition, they have a pretty unique affiliate commission structure, allowing you to choose two different ways to earn money.

I’ve never seen this in an affiliate program before and it definitely allows for some unique flexibility regarding how you earn money. They also allow you to create deep-links, as I’ve discussed a bit. This is crucially important.

A while ago they weren’t offering this marketing functionality, as far as I can tell. This meant that when I created a Fiverr affiliate link, I couldn’t link directly to the product or the product category page. For example, this page (YouTube description templates), which generates most of my Fiverr clicks, is now updated to link to the most popular, relevant product, instead of just the homepage.

Deep links enable you to directly link to specific products, which increases the conversion potential.

Another good thing about the program, unlike Amazon Associates, where there’s always a looming perma-ban for some technical infraction, Fiverr enables and even recommends that you promote them anywhere across the internet.

Overall, it’s an intriguing affiliate option because of its strong conversion potential, infinite product range, and promotional flexibility.

The Netflix Affiliate Program [Real Or Fake News?]

netflix streaming

Netflix is a streaming behemoth. It boasts over 167 million subscribers with the average user watching over 2 hours a day (Source). Statistics like these demonstrate the indispensable popularity of this streaming service.

But, does it have an affiliate program?

At the time of this writing in the summer of 2020, it does not.

Apparently, it used to have an affiliate program. A Quora user has some of the backstory:

If you love blogging about streaming content, there are some other affiliate programs you can join and some different means of monetizing this content.

Netflix Keyword Research

If you’re Googling around for the Netflix affiliate program, you’re obviously looking to generate an online income by referring people to streaming content.

It makes sense, then, to check out exactly what Netflix ranks for in Google.

Below, I extracted 1,000 of Netflix’s top-performing organic keywords. Scroll through the list below to get a sense of some of the biggest search queries they rank for.

You can see that they rank for many of their original content titles like Jessica Jones and Stranger Things, both of which have six and even seven-figure search volumes.

If you wanted to make money online writing about streaming content, keyword research like this is absolutely vital.

Just look at this Black Mirror Vulture blog post:

It’s raking in tons of organic traffic. Ahrefs estimates 63,000 sessions a month:

Organic-keywords-for-https-www-vulture-com-2016-10-every-black-mirror-episode-from-worst-to-best-html

TV Blogging

I have written before about starting an authority site in the TV niche (Read: The TV Niche). That free niche report is definitely worth a read if you’re interested in becoming a streaming affiliate.

If I were starting a TV or streaming blog, I consider niching down into a particular content theme like action and adventure, science fiction, or even just Netflix originals.

If you dive even deeper behind some of these keywords, you’ll discover that characters from the shows get significant search volumes.

As well, episode guides, which I have written about before (Read: Ranking For TV Episodes), also get tons of search traffic.

The good thing about episode guides is that they have huge search volumes, are very low competition, and as new episodes emerge, you can quickly and dependably get a lot of traffic for these new search terms.

Netflix Affiliate Alternatives

Amazon Prime Video

Apple TV Affiliate Program

AMC Networks Affiliate Program

AT&T TV

CBS All Access Affiliate Program

Hulu

Hulu has an affiliate program inside of Rakuten Linkshare that is paying $2 per action. It’s not entirely clear what actions they are referring to – whether that is $2 for every paid or free sign up or $2 for purchases that occur. You can email their affiliate support for clarification at affiliate@hulu.com.

Roku Affiliate Program

Many Affiliate Options

There are even more streaming services and television networks that offer affiliate programs. I’ve only listed probably 20% of them.

Depending on what you’re interested in, you can likely find a match. The thing to remember, before you embark on building a website, you’ll want to have a clear picture of the different affiliate options available to you.

So, for example, say you want to blog about sports and monetize by promoting streaming services like ESPN or AT&T. Make sure you sketch out the different affiliate options for that niche beforehand so you don’t accidentally paint yourself into a corner with a streaming site that lacks affiliate monetization.

When I started a small niche site in the ink cartridge niche, before I began, I did a lot of research to figure it out the available affiliate programs:

Site_Structures_Google_Sheets

Running Ads

It doesn’t just have to be an affiliate play. With a niche TV blog, running ads is easier than ever. Once you hit a certain traffic threshold, you can sign up with Mediavine or AdThrive.

Both of those networks do require a significant minimum threshold of traffic, but once you are approved, their ads seamlessly plug-and-play directly into your website.

If you don’t meet their traffic requirements, and need a little bit more time to grow, you can join Ezoic or apply directly to Google’s AdSense program.

What I Would Do

If I were going to start a site that could theoretically monetize with a Netflix type of affiliate program, I’d map out all of the different affiliate options, their commission potential, as well as conversion percentages, if available.

Go With Your Passion

I would definitely pursue a streaming niche that interests me. All things being equal, if you’re passionate about science fiction, but not about action and adventure, there’s no real reason to choose the latter over the former. There are so many different TV shows, TV characters, and TV actors that you can rank for that it doesn’t make sense not to pursue the sub-niche you have a genuine passion for.

Ads, Ads, Ads

While I love affiliate marketing, I think the best monetization option here is going to be display ads. I don’t think you can generate a ton of revenue getting people to sign up for a Hulu subscription for $2 as opposed to getting a $15, $20, even $25 CPM on TV site traffic. And you can do both- they’re not mutually exclusive.

I definitely like the opportunity here. Mainly because if you have a passion for the topic it’s likely that you’ll be motivated to work on your site, make it high quality, and persist past difficulties.

Content Costs

Another good thing about this niche is you could probably get away with hiring cheap writers for a lot of the content. For example, you could easily HireWriters to rewrite episode guides. On the other hand, you might want to invest in better quality writing for more in-depth show or character profiles. I would experiment with both, seeing which ones attract the most traffic and Revenue.

The Banggood Affiliate Program [Worth It?]

banggood-logo

The oddly named Banggood is a Chinese e-commerce company that sells a disorientingly large range of products, from Lab Chemicals to anime nicknacks.

Even though it has a weird name, the website is nothing to sneer at.

Check out these huge organic traffic rankings: banggood website stats

It ranks for 2.4 million keywords (1) and gets very long-tail, international traffic (2).

Does Banggood Have An Affiliate Program?

Yes, it does.

According to their affiliate signup page, you can earn up to 12% commission.

However, according to this Banggood blog post, it is a tier-based system. So, to reach 12% commission you have to be a top affiliate performer.

How To Make Money With Banggood

Below, I extracted some of the website’s top-performing organic keywords. You can see a fairly extensive and oftentimes bizarre collection of rankings.

From “Japanese keycaps” to “ingrown toenail tool”, Banggood has it all.

Keyword Research

How can you make money promoting Banggood?

In my case, I have a general product review website, so I could literally target any of the keywords on this list, as long as they are not too perverted or strange, and push organic traffic to the product listings on Banggood’s website.

Or, you can use a site like this for niche site inspiration.

There are a lot of weird and random keywords in here with pretty big volumes and they might help you think up a new, lucrative affiliate site opportunity.

Because the site ranks for tons of different products, I would promote it by creating a product review listicle.

Like: “The Five Best Ingrown Toenail Tools“. I would experiment with different affiliate programs. In this case, I might try using the Banggood affiliate program as one or two of the products on the list, maybe even in using it in a pop-up just on that page.

I’ve found that using a pop-up tool like OptinMonster, with a countdown deadline timer, or promise of a discount, gets lots of clicks to the affiliate product page.

Dropshipping Option?

Some people even use Banggood as a dropshipping solution- similar to something like Aliexpress.

That’s outside my realm of expertise. But check out the video above if you’re interested in exploring dropshipping.

Summing Up

In many respects, it’s similar to Wish. Tons of random products listed at cheap prices.

And if you’re writing up product reviews, I would still prioritize the Amazon Associates program over Banggood.

Even though they have cut commissions really close to the bone, personally I am seeing over 10% conversion rate with Amazon.

Banggood isn’t going to get close to that. That said, it’s worth experimenting with. Plus Banggood has a lot of products that Amazon doesn’t have- particularly the ‘weirder’ offerings on the site (just browse the keyword research table).

As I previously mentioned, I have recently been experimenting with pop-ups on specific pages pushing people to non-Amazon affiliate offers. It’s an easy way to add a different affiliate option to the page without messing with any of the on-page SEO.

Plus, you can quickly assess a click-through rate from the pop-up, which will help you figure out the viability of the affiliate program your testing.

Ranking For Antiques: How To Build A Collectibles Website

old antique bureau chest of wooden drawers isolated on white background isolated with clipping path

Growing up, my family collected a lot of antiques.

My parents were friends with a heavily tattooed antique dealer and we purchased a plethora of 19th-century furniture and lamps from him and other NYC-area auction houses.

Things like this Horner dining room table, which is our dinner table to this day:

Victorian Quarter Sawn Oak RJ Horner Winged Griffin Oak Dining Table with leaves For Sale at 1stdibs

My father bid at local NYC auctions, but eBay revolutionized the collectibles market when it launched in 1995.

Our home is packed to the gills with antique lamps, Persian rugs, ornately carved mirrors, even a baby grand Mason & Hamlin piano with real ivory keys.

And we aren’t alone:

According to IBIS, the U.S. market for Online Antiques & Collectibles in 2020 is a $1.5 Billion dollar industry that includes:

“retails or auctions antiques and collectibles, such as coins, jewelry, books, figurines and memorabilia.”

Online-Antiques-Collectibles-Sales-in-the-US-Market-Size-IBISWorld

(Source)

It’s clearly a huge, growing market.

How can you capitalize on it? In this niche report, I’ll walk you through how I’d approach creating and monetizing an antiques and collectibles niche site.

The Big Idea

Rank for high priced, antique keywords like “art deco furniture”, “antique radios for sale”, “apothecary cabinet” and monetize with affiliate and display ads.

Antique Site Examples

To get a sense of the big players in the antiques niche, I extracted the top 10 organic competitors for Collectors Weekly, which is “is an online resource for people interested in antiques, collectibles, and vintage items”:

Organic_keywords_for_www_collectorsweekly_com

Collectors Weekly has a ton of informational antique content. As opposed to eCommerce sites like 1stdibs, which actually sells antiques.

Presumably, if you’re entering this niche, you’re not going to be an antique seller.

You’re going to be writing about antiques and monetizing with affiliate marketing and display ads.

So these are going to be your most relevant competitors:

TargetDomain RatingTotal BacklinksTotal KeywordsTotal Traffic
https://rubylane.com751,240,806599,172298,283
https://carters.com.au345,870169,52861,527
https://antiquetrader.com62122,50669,90422,069
https://realorrepro.com534,22652,02225,591
https://replacements.com65155,900246,017289,815
https://skinnerinc.com6113,238,51780,67327,621
https://drloriv.com353,27728,49118,308
https://dustyoldthing.com4447,33382,03934,429
https://kovels.com5340,17233,62816,901
https://adirondackgirlatheart.com3626,43518,3237,583

How Do They Make Money?

As always, there are 3 ways websites make money: ads, affiliate, commerce.

Collectors Weekly, an informational content site, runs ads and does affiliate marketing.

Check out one of their recent articles on the Beatles:

Rockin’_at_the_Rollarena_Pre_Summer_of_Love_Collectors_Weekly

You can see them running ads on the site (1); pushing traffic to an art market search engine called Barnebys (2), which is probably an affiliate relationship; and (3) they direct traffic internally to their Category pages, in this case for “Records” or “Beatles” or “Rolling Stones“.

These Category pages, like this one, have a prominent above the fold ad (1), are pushing traffic to eBay (2) and to Barnebys (3) that redirects traffic to different art and auction houses:

Fine_Art_Collectors_Weekly

What I’d Do

If you’re interested in this niche, the first thing I’d suggest doing is pouring over the keyword research.

Keyword Research

I extracted 1,000 of 1stdib’s top-performing organic keywords, screening out branded search terms:

You can see lots of expensive furniture with really low Keyword Difficulties.

Antique Sub-Niches

  • Tables
  • Purses
  • Lamps
  • Rugs
  • Watches
  • Diamonds
  • Chairs
  • Sofas

Imagine ranking for “cocobolo desk” and generating sales on a $15,000 piece of furniture:

Rare Cocobolo Wood desk Don Shoemaker For Sale at 1stdibs

With a 3% commission rate, you’d earn $450 on that purchase.

This is definitely an under the radar, high-ticket affiliate opportunity.

The question becomes- how deep should you niche down?

I might be tempted to go ‘general’ and try to rank for any and all of these keywords, basically what Collector’s Weekly does.

Or maybe I specialize in a certain style of antiques like Art Deco, or a type of furniture like desks.

There’s no definite answer- though I’d avoid niching down so small that you restrict your site potential.

Monetization

Affiliate

I’d also try to figure out what my monetization options are before starting to build the site.

Create a Google Sheet and begin sketching out your options.

Here’s an example when I was exploring the ink cartridge niche:

Site_Structures_Google_Sheets

You don’t want to start building a site and ultimately realize there aren’t any good affiliate opportunities.

Antique Affiliate Programs

I’d begin Googling around and checking inside of the popular affiliate networks like ShareASale, Rakuten Linkshare, etc. to unearth opportunities.

1stdibs

Taking a look at the most obvious option, 1stdibs doesn’t have an affiliate program at this time. Maybe you can create a private deal once you have some traffic, but for now, it’s not an option.

eBay

eBay is another option- it’s easy to join, they have somewhat decent affiliate advertising tools, and they have the inventory, but the problem with them is that their affiliate terms are pretty poor.

Currently, eBay is paying 3% on Antiques purchases, but the Referral period is only 1 day.

That means, after 24 hours of clicking your Cocobolo eBay affiliate link, if that person outright buys, or wins the auction, you’re paid nothing.

For considered purchases like this, it’s not likely you’re going to have people buying within 24 hours.

Wayfair

Wayfair could work- granted, they don’t sell antiques, but it’s conceivable that if someone wants a cocobolo desk, but can’t afford a $15k antique, you can convert them on a new desk for a couple hundred:

Three Posts Margate Credenza Desk - Wayfair

I’d wait until I have some traffic and a decent-looking site before applying to them. I’ve been in the Wayfair program for many years, but I hear that new people are having some difficulty joining.

Amazon

A lot of people are writing off Amazon ever since their drastic commission reductions, but it’s still the best-converting affiliate option you’re going to find.

Like Wayfair, Amazon isn’t in the business of antiques. But you can find new furniture options to cross-sell your users.

Currently, Amazon’s U.S. Furniture category earns 3% commissions.

Barneby’s

Barneby’s is a is a “search engine for art, antiques and collectibles from more than 3,000 auction houses and galleries around the world. Barneby’s offers a free-to-use database of realized prices, dating back to the beginning of the 1970s and providing over forty million sold lots (Source).”

I’d wait a while until I had meaningful traffic before applying to Barneby’s.

Smaller Options

Outside some of the big players, there are a variety of niche affiliate programs.

A couple of sites list out a bunch of different options (like this and this), including Victorian Trading Co, Country French Antiques, Woolvey Fine Antiques, Antique Farm House and more.

I’d add all of these to my spreadsheet, including commission rates and conversion stats, if available.

Having compiled all of this data, if I’m starting a new site in this niche, I’d probably just go with eBay to start.

Once I begin getting traffic, I’d consider applying to some of the niche programs that have relevant product inventory and using ThirstyAffiliates to automatically link keywords on my site to relevant offers.

Going With eBay

For now, eBay is the quickest option to get monetization up and running.

There’s even a plugin to create eBay product feeds like this:

ebay product feed example

Getting Images

A product feed with images like this is an easy, compliant way to get imagery on your site.

Unless you’re an affiliate for a company and they let you reuse images, you’re going to need a license.

I’ve even read through eBay’s terms of service, and they don’t want you using images from their listings.

Stock photo services like DepositPhotos might work, but it’s not going to have a ton of antiques’ pictures.

Another workaround is using Instagram embeds like this one:

Display Ads

I wouldn’t worry about ad networks until I have some meaningful traffic. Maybe I’d apply to AdSense, Ezoic, or Monumetric when I’m averaging 200 visitors a day.

Keep in mind that unless you have meaningful traffic, you’re not going to be making much money from ads, so it’s not even worth the user experience aggravation to run them.

My ultimate goal would be to get the site into Mediavine or AdThrive- so you’re going to need to average at least 50,000 uniques a month before they’ll even consider your application.

The Content

To the heart of the matter- what type of content should you create?

If you’re an affiliate, you’re going to be creating informational content.

That is to say, you’re not going to build an eCommerce store and ship Cocobolo desks from your studio apartment.

Yes, you can create a fake eCommerce storefront by importing product listings with lots of duplicate content, but I’ve written enough about scraper sites for a lifetime.

I’m more interested in the whitehat approach here.

Check out the SERPs for “cocobolo desk” and you’ll see a mixture of informational and eCommerce content:

cocobolo desk serp

I’d poke around the SERPs of the different search terms and see what types of informational content ranks.

You can even use SurferSEO to help ensure your on-page content is perfectly optimized for Google.

Maybe you create listicles– i.e. the ’10 most stunning cocobolo desks’ and use Instagram embeds for the imagery.

Maybe you write up a Wikipedia style article discussing the history of this style of desk.

You’ll need to experiment to see what works.

Instagram listicles will certainly be cheaper- and you can easily outsource it to HireWriters.

Getting Started

Once I have my niche selected, as well as a general content and monetization strategy,  I’d choose some of the lower difficulty keywords from my research (think KD < 5) and begin churning out content.

Keep in mind, you don’t need all your affiliate links set up and running from day one.

You’re likely not getting meaningful traffic for a while, so maybe add an eBay call to action for each of your posts to get started, affiliate-linking to the search path for the antique.

Pinterest

This is a great niche for Pinterest- it’s a good idea to get an account up and running as soon as possible.

I’d begin creating Pinterest Boards and filling them up with relevant pins using the Tailwind Chrome extension.

Eventually, as you get more content on your site, you’ll be able to have a Board for every keyword post on your site, like “cocobolo desks”.

I’m not a Pinterest expert. There’s a ton of free information out there about Pinterest strategy- read up on it because if you’re in this niche, there’s tons of traffic to be had.

If you need inspiration, check out what 1stdibs is doing on Pinterest- they have over 10 million monthly viewers:

1stdibs pinterest

YouTube

I’d also experiment pushing traffic to the site from YouTube or maybe even generating affiliate sales directly from the channel.

You can easily churn out tons of slideshow videos using a tool like Animoto:

This video has over 2 million views at the time of this writing! And it’s basically a narrated slideshow.

Backlinks

If you have the money to invest, I’d recommend using a service like Fat Joe or Authority.Builders (read my Authority.Builders review here).

You can also do your own guest post outreach- there are a million guides out there on how to do it.

But it’s a tedious and expensive task that often requires bribing webmasters with money.

Maybe once your site has 15 quality posts, hit it with 5 links from FatJoe and 5 links from Authority.Builders and track how your rankings improve.

You can also use my Backlink Breakthrough methodology to acquire high-powered backlinks for little or no money.

What I Like

  • Fun niche
  • Lots of low competition keywords
  • Great for immediate and long-lasting Pinterest traffic
  • Interesting potential for high-ticket affiliate opportunities
  • Good for ad revenue

What I Don’t Like

  • Generally, I’d expect low affiliate conversion %’s on antiques. It’s not like converting people on Amazon commodities like power washers and Bluetooth speakers
  • Very image-based content. I prefer being completely above board with images- so I’d use Instagram embeds, but they can go offline. I wouldn’t expect any legal issues if you used an image from an eBay auction, for example, but it’s clearly against their T.O.S.

Summing Up

There’s definitely a lot of low-competition, high-traffic opportunities here. Conversion percentages might not be great, especially for the really expensive furniture.

But you can supplement with ad revenue. Lots of people enjoy just looking at the furniture and reading about its history.

It also has a ton of Pinterest potential. Which is great because SEO takes forever. With Pinterest in particular, you can get traffic to your site from Day 1.

5 YouTube Description Templates From Viral Video Marketers [Copy & Paste]

youtube logo

In this post, I examine 5 YouTube video description templates from successful YouTubers, including some copy and paste templates.

As I’ve grown a modest YouTube channel, I’ve learned to pay attention to the YouTube video description section.

If you’re trying to push traffic from YouTube to your website, as I am, you’ll want to optimize how you format the description. It’s important to format the description so that engages your viewers, but you also want to include text that helps YouTube understand the content of the video.

Hire A Cheap Description Writer

If you’re having trouble coming up with creative YouTube descriptions, consider hiring a professional YouTube description writer.

There’s a bunch of quality options on Fiverr as you can see below- just go to Fiverr and browse the various “YouTube description” writers:

Fiverr youtube description job

Template Inspiration

If you want some YouTube channel description template inspiration, check out this list of the top 100 YouTubers from SocialBlade.

It’s a great place to swipe the best description templates from the most successful creators.

The Top 100 YouTubers

top 100 youtubers

YouTube’s Description Recommendations

It also makes sense to review YouTube’s own creator recommendations if you want to craft awesome descriptions:

Common Description Features

The predominant YouTube description features I’ve seen are longform text {text}, Calls To Action {CTA} and ‘Follow Me lists’, Icons & Emojis, and even hashtags.

I’ve provided some examples below from Jake Paul’s and WWE’s channel:

Calls To Action (CTA):

GET MY NEW MERCH HERE BEFORE IT SELLS OUT ►https://fanjoy.co/collections/jake-paul

Follow Me Lists:

(Example #1)

*FOLLOW ME ON SOCIAL MEDIA! *MY INSTAGRAM (@JakePaul) ► https://www.instagram.com/JakePaul MY TWITTER (@JakePaul) ► http://twitter.com/JakePaul MY FACEBOOK ► https://www.facebook.com/JakePaul MY SNAPCHAT ► JakePaul19 MY MUSICAL.LY ► @JakePaul

(Example #2)

*FOLLOW TEAM 10! *Twitter ➝ http://twitter.com/Team10official Instagram ➝ http://instagram.com/Team10official Facebook ➝ http://instagram.com/Team10official Snapchat ➝ Team10SnapsMusical.ly ➝ @Team10officialWant to text us? ➝ 1-323-909-4406

Icons & Emojis

► and 😃

Hashtags

#WWE

Some Notes

Using Symbols & Emojis

You can come up with your innovative formatting using symbols from a site like this. Or grab emojis for YouTube here.

Inserting Links

Here’s how to put links in the YouTube video description- if you paste in https:// links, it should be clickable.

Default Upload Settings

You can even enable default upload settings within YouTube (here’s how). That way, the template will be uploaded with each video. If you want to add credits, according to this Google support document, you’ll need at least 5,000 subscribers.

Channel Descriptions

Remember, there’s also YouTube Channel Descriptions- here’s some considerations when it comes to crafting those.

The YouTube Description Samples

I thought it would make sense to examine how some of the best YouTubers and some of the top YouTube growth hackers format and generate good YouTube descriptions. First up, let’s take a look at how Brian Dean does it.

If you’re unfamiliar with Brian Dean, he’s an internet marketer famous for his Backlinko website.

He’s recently made a big push on YouTube and frequently analyzes how to rank videos for big search terms.

Logically, he’s probably at the forefront of meta description best practices.

1. Brian Dean (Backlinko) YouTube Descriptions

As you can see below, Brian Dean seems to favor a longform, ‘essay’ style YouTube description in the box below the video.

The only call to action (CTA) is at the bottom of his miniature essay:

“SUBSCRIBE to get higher rankings and more traffic! {URL}”

The Brian Dean Template

{Text}{CTA}{URL}

Follow me on Twitter!{URL}

What I Like

The longform description reads really natural.

And when you preview the description snippet in YouTube search, it entices you to click through.

For example, in the screenshot below, you can see Brian Dean’s meta snippet at the top.

Compare it with the second description I highlighted.

The second video has a CTA right at the top.

This probably increases the YouTuber’s CTA clicks, but might decrease actual click throughs to the video itself since the description in this YouTube SERP (Search Engine Results Page) doesn’t say what the video is about.

youtube description template

2. Think Media YouTube Descriptions

I came across Think Media’s channel when searching for YouTube growth hackers.

Check out their template below:

The Think Media Template

{YouTube Video Title}  ****{Call To Action}****: {URL}

*** {Show Notes and Resources} *** 1. {2nd Call To Action}: {URL}2. {3rd Call To Action}: {URL}

{SOCIAL MEDIA PLATFORM} — {why you should follow on social media}

{URL}

{QUESTION — Have a question about…Post in comments section of this video!}Subscribe to {YouTube Channel name} Here: ​

{URL}{Name/Brand on Social Media:}{URL}{URL}{URL}{URL}{URL}———{Additional Information} ——-

What I Like

I like how Think Media numbers their content in the box- it directs YouTube viewers what to do.

There’s a comment template you can grab here, too- it leads off with “Have a question about…”.

This is a great way to increase engagement on a video- helping you to rank higher in the video SERPs.

You can also see that the channel’s About This Video section is an SEO-heavy chunk of text.

This is designed to capture tons of long-tail keywords for YouTube SEO.

3. Pewdiepie YouTube Descriptions

The king of YouTube, at the time of this writing, he has over 60 million subscribers.

So it makes sense to see how this insanely successful YouTuber generates his descriptions.

The Pewdiepie Template

{Call To Action}: {URL} {Emoji}{Call To Action}: {URL} {Emoji}{Call To Action}: {URL}__{CALL TO ACTION}: {URL}__:::::::{TEXT}:::::::: (Affiliate links){Call To Action}:: {Text}{Call To Action}: {URL}{Call To Action}: {URL}{Call To Action}: {URL}Call To Action}: {URL}__:::::::Call To Action}: ::::::::{URL}({TEXT})

What I Like

Pewdiepie uses some cool formatting. It includes a ton of Calls To Action in the meta description- including an affiliate links section.

I like the formatting- using emojis and breaking up the CTAs into different categories with hyphens, colons and different capitalizations makes the content readable and scannable.

4. WWE YouTube Descriptions

World Wrestling Entertainment owns another massive YouTube channel.

Love it or hate it, the WWE are brilliant media marketers- so let’s take a look at how they formatted descriptions in one of their recent video uploads:

The WWE Template

{Text}

{#hashtag} {#hashtag}———————————————————————{CALL TO ACTION}!———————————————————————Subscribe to {Brand Name} on YouTube: {URL}Check out {Brand Name} for news and updates: {URL}———————————————Check out {Brand Name} other channels!———————————————{Text}: {URL}{Text}: {URL}{Text}: {URL}{Text}: {URL}————————————{Brand Name} on Social Media————————————Twitter: {URL}Facebook: {URL}Instagram: {URL}Reddit: {URL}Giphy: {URL}

What I Like

The WWE video description is neatly organized.

It has a highly scannable format- really simple to understand the different CTA groupings.

They also make use of hashtags. Honestly- I didn’t even know YouTube had hashtags until I saw them in this video.

5. Jake Paul YouTube Descriptions

Jake Paul is one of YouTube’s viral stars for his ‘outrageous’ antics.

Personally, I don’t participate in the ‘outrage’ culture.

If anything, I respect his masterful ability to market his brand and its content. Let’s see how he formats his description:

The Jake Paul Template

{TEXT}{emoji} SUBSCRIBE ►{URL} | ★ {CTA} ►{URL}

{CTA} ►{URL}{CTA} ► {URL}

{CTA} ►{URL}{CTA} ► {URL}*FOLLOW {BRAND NAME} ON SOCIAL MEDIA! *MY INSTAGRAM (@) ► {URL}MY TWITTER (@) ► {URL}MY FACEBOOK ► {URL}MY SNAPCHAT ► {text}MY MUSICAL.LY ► @{text}*FOLLOW {OTHER BRAND NAME} *Twitter ➝ {URL}Instagram ➝ {URL}Facebook ➝ {URL}Snapchat ➝ {text}Musical.ly ➝ @{text}Want to text us? ➝ {Phone Number}{CTA} ► {URL}{TEXT}!!

What I Like

The description here seems to jibe with Paul’s playful, snarky personality.

The CTA text reads like how he would speak it.

For example, things like “CYA TOMORROW!!”

I think that’s another underappreciated aspect of these descriptions- try writing as you speak. This sort of consistency will help you market and grow your channel and increase your CTA clickthroughs.

Growing Your Channel

If you’re looking to grow your YouTube channel, there are some inexpensive masterclasses available on Udemy:

Udemy is a great place to start- they offer cheap, high-quality YouTube growth tutorials if you’re serious about 10x-ing your channel’s subscriber count.

Final Thoughts

If you’re trying to figure out what to put in a YouTube description, it makes sense to examine how the top vloggers are doing it.

You can find templates for gamers, detailed copyright notices, outro and intro credits, especially if you use SocialBlade and sort it by categories.

There are even description generators- but I think it’s better to craft your own swipe file, store it somewhere accessible, and just reuse it, tweaking and improving it over time.

Remember, you want to strike a balance between user engagement and YouTube SEO.

Think Media has a good balance- piling in a ton of long-tail keywords into the bottom of his video. But above that, he’s got a nicely formatted series of CTA links.

How To Create A Video Aggregator Site

Play button made of pizza cut on red tray

In the early days of my internet marketing career, I was obsessed with automation.

I bought all the gray-hat, automation software that eventually got my sites deindexed from Google in the Fall of 2016.

I would use Kontent Machine + The Best Spinner to scrape Amazon products, publishing hundreds of pages in a single afternoon.

I was in the seat cushion niche (don’t laugh, there are incredibly expensive seat cushions out there) and the TENs device niche.

It didn’t end well…

Still, I remain more than ‘curious’ about automating rankings and traffic. Although nowadays I have too much to lose- I’m not risking my affiliate/advertising empire to experiment with gray hat IFTTT (if this then that) recipes.

But if you’re interested, I’m going to take a look at a couple of video curation sites to see how they’re scraping and ranking video content.

Disclaimer: I don’t recommend building scraper sites.

How They Make Money

Generally, these types of sites run display ads to monetize.

Difference Between Scraping & Curating

A pure scraper site merely republishes content from a third-party source. Whether they are pulling videos from YouTube or extracting blog posts from an RSS feed, there’s little to no added value. I’ve done a case study on Instagram scraper sites– this is a perfect example of what I mean.

A curation site involves more handiwork. Perhaps it collects a daily digest of niche-specific videos (funny, DIY, health, etc.) and adds value by categorizing them in interesting ways or providing value-add writeups.

The DrudgeReport is an excellent example of a curation site in the politics niche. Matt Drudge aggregates interesting news articles on a variety of different topics. Its value is unearthing a range of continually refreshed, interesting, topical articles.

Obviously, there’s a lot more work involved managing a site like that- but it’s a pittance when you consider its outsized traffic: over 85 million visits in March of 2020 (Source).

How To Create An Automated Video Blog

There’s a couple of ways you can do this- some free and some paid.

For Free

One free way is to use IFTTT.

IFTTT connects different services- and if you search for “WordPress YouTube” connections, you can see that there are two available Recipes:

youtube aggregator site

I’ve used IFTT extensively.

It’s worked well for simple tasks like auto-posting from Twitter to Facebook or publishing from WordPress to Blogger, but in my experience when the task becomes more advanced, nuanced and obscure, its capabilities diminish.

If you’re creating a video aggregation site, you’re going to want to have robust capabilities- the ability to target what you want to import and manage the (thousands) of video posts you create.

Premium Options

That’s why I’d recommend using premium software if you’re at all serious about building a video curation site.

One option is WordPress Video Robot. You can see a list of its features here:

WordPress Video Robot

Once a video is imported, the URL and the H1 (Post title) will contain the video title’s keywords, either whole or in part.

And that’s the ranking formula: If you scrape enough, you’ll end up publishing keyword content that’s so obscure and random that no one else in their right mind is targeting- so you’ll rank.

WordPress Video Robot Overview

The Double-Edged Sword

The benefits of automation are obvious.

You can quickly scrape thousands of videos and in no time rank for tens, or hundreds of thousands of keywords.

Well- yes and no.

I’ve definitely seen sites get away with doing this- but my feeling is that they are the exception that proves the rule.

There will always be the specter of a Google penalty. Some people are fine with that, cashing in on fast, duplicate-content keyword rankings, accepting the inevitable penalty.

One overlooked downside- if you’re monetizing with display ads, Google’s AdSense is much more difficult to get into nowadays. They will not (usually) run ads on a scraper site.

The Detriment Of Short-Form Content

Plus, video curation sites are very ‘short-form’. That is to say, the posts are oftentimes very short, usually just a video and some jumbled, scraped meta-information. That limits the number of ads that can appear on the page:

display adsense example

It’s an inherent downside to short-form, scraper sites.

It might make sense to plan on an aggregation niche that has a logical Clickbank offer.

If I weren’t so risk-averse, I’d check out Clickbank’s top Gravity products and brainstorm opportunities:

best clickbank niches

You could use a free plugin like Ad Inserter to splash affiliate offers across the thousands of scraped video posts.

Whether that’s woodworking or fat burning- it might earn better than display ads, especially if you can’t get into AdSense.

Here’s a mockup to stoke your imagination- scraping DIY videos with a Ted’s Woodworking banner slapped across the bottom of the page:

ted woodworking mockup

It’d be pretty easy to do something like this using the Newspaper Magazine theme. The thumbnails can be set as videos, which makes it easy to convert the site to total video aggregation.

Some Site Examples

1. GameVideos.tv

curation site example-min

This site is a ‘pure scraper’. A “site:https://gamevideos.tv” search shows nearly 90,000 indexed pages.

It’s not making any pretense about it- they’re scraping YouTube for videos and meta content and publishing them as individual posts. They’re also grabbing the channel art for thumbnails.

It’s currently listed on Flippa, so we can get some detailed insights into its true earnings/traffic.

One indication of a scraper site is a low DR with huge keyword rankings:

scraper site example

A DR 3.5 with 60k organic keyword rankings- yeah, that’s fairly unusual.

The site also absorbed some sort of penalty beginning in May 2019 when they crested over 300k keywords:

scraper keywords site

The above graph illustrates a scraper site’s huge keyword surge and eventual downfall.

But it’s not completely down and out- according to their Flippa reporting, these are their traffic stats, which apparently net the site owner an average $50/month from ” on average $50 across AdSales, AdSense & Amazon and other affiliate partners.”

aggregator site stats

Eventually, it catches up with you. Though there are many site examples that defy this pattern.

This site focuses on video games- a pretty good niche for affiliate income. Though, personally, I wouldn’t jeopardize my Amazon Associates account pushing traffic from a site like this.

GameVideos Keywords

I extracted some of their top keywords- you can see that the majority of them are DR 0. No one is competing for these weird, random keywords.

Their top ranking page is this one, ranking for the term “death by snu snu Skyrim”:

content aggregator site

Some Thoughts

If I were running this site, and presuming their traffic decline was some sort of thin-content penalty, I would have beefed up each video post with 300-500 words. But with 90,000 indexed pages, that’s really not possible.

I’d also configure ThirstyAffiliates to auto-link certain keywords- so if I’m importing 100 Xbox video game reviews, I’d be sure that each instance of “Xbox”, each video game title, etc., is linked to an affiliate offer using ThirstyAffiliates.

One note: since ThirstyAffiliates cloaks its links, you can’t use it with Amazon.

You can try a different auto-linking plugin like this one if you’re trying to link to Amazon.

Or maybe I would use Ad Inserter to display an AAWP shortcode on the page for the primary product- whether that’s a video game or a console.

All in all, scraping this much content runs many risks but also can promise some exhilarating highs.

2. MartialArtsVideos.com

martial arts website

This site is a video curator, with a “site:https://MartialArtsVideos.com” search showing just 269 indexed pages.

Not a ton of content or rankings, but it’s a good example of how you can curate video content, without scraping it.

You can see a snapshot of their rankings:

Organic keywords for www martialartsvideos com

It’s currently listed on Flippa with an average of $295 AdSense earnings per month for the last 6 months:

martial arts website profit

MartialArtsVideos Keywords

Here’s the site’s top 1,000 ranking keywords. You can see a familiar pattern of low volume/low difficulty rankings.

Typically, sites that have been SEO’d, you can see them targeting and ranking (maybe not on the first page) for large-volume keywords.

Some Thoughts

In some respects, just eyeballing the post topics, the site is configured more for viral, social media traffic.

Indeed, reading the auction listing, the site has 60,000+ Facebook fans, but it looks like the page has been dormant for half a decade.

I’d have SEO’d the posts a bit more- targeted more search keywords and done a bit more link building.

At this point the site itself has been pretty neglected- a lot of the posts are from 2013, videos are broken, etc.

It’s one of those viral Facebook sites that incidentally ended up ranking for a decent amount of keywords.

3. Wimp.com

Wimp com - Amazing Videos Funny Clips

This site is a video curator, with a “site:https://wimp.com” search showing 27,000 indexed pages. The content appears scraped because it’s very short-form, but it is curated, with a lot of user-generated content that’s organized by date.

Plus, it looks like the videos have unique, rewritten titles. For example, this page, entitled “Dog and bunny make pretty cute cuddle buddies” is hosting a video entitled “Adorable Dog And Bunny Are Best Friends”.

There’s a lot of added SEO value to these unique titles- plus it probably helps Click Through Rate on the site to rewrite video titles more compellingly.

You can see that in its heyday it was ranking for over 500,000 keywords. It’s trailed off substantially over the years, but still has some solid keyword rankings and U.S. traffic:

building an automated video site

This is one of those old-school, blog curator projects. Sort of like Fark.com, an old-world, internet staple.

It has a huge social presence- with over 3 million Facebook Page Likes.

You can see that they get a ton of branded search, with “wimp” getting 28,000 searches a month:

the wimp

You can also see some of the random keywords it ranks for. A typical landing page looks like this with several immediately visible ad units on Desktop:

teasing asiatic lion

Digging into the site with SimilarWeb, you can see that the majority of their traffic comes from Direct sessions.

That’s people typing it directly into their browsers. Interestingly, Search traffic is only their third biggest traffic source after Social. It aligns with the Branded Search numbers we saw in Ahrefs:

Wimp com Analytics - Market Share Stats Traffic Ranking (1)

In terms of actual traffic, you can see that SimilarWeb estimates 1.61 million visits in March 2020 with an incredibly high 5 pages per visit:

Wimp com Analytics - Market Share Stats Traffic Ranking (1)

Wimp Keywords

Here’s a look at their keyword rankings. Different from the GameVideos site, you can see that the keyword topics are a bit more diffuse, ranging from “when dogs get pranked” to “gun camera footage”.

Some Thoughts

It’s a pretty great site. It would take day-to-day work to keep running though. If you get slipshod and begin missing a day publishing one of these video lists, the Direct traffic is going to slowly die off.

And you can’t messily scrape content because it would disappoint users who enjoy the thought that’s gone into curating these miniature video lists.

If I owned it, I’d experiment with Surfer SEO a bit, targeting certain large-volume keywords and producing content in line with Surfer’s correlational analysis.

The site is so old and established it could probably rank overnight for a lot of big terms if the on-page SEO was on point. Plus, the long-form content would enable more ads to show.

I would also consider adding writeups to some of the videos. Depending on how much traffic each video is getting, adding a couple hundred words of text could help to serve more ads.

Summing Up

I think there’s a lot of opportunities here- if I were doing a site like this, I’d probably combine the best of Wimp & MartialArtsVideos.

That is to say, build up a viral, Direct-traffic type site like Wimp, a niche destination site, but combine it also with longform content. If I were to do YouTube scraping, maybe I’d experiment with aggregating certain videos into a large Category page with a lot of text content.

For example, say I wanted to target the keyword “funny Minecraft”, you could configure the scraping tool to scrape videos matching that term, with a certain popularity (500,000+ views), and have them publish to one big Category page.

That’s one way you could automate scraping, add value, and prevent the site from becoming a bloated behemoth that Google deindexes for spam.

The Drug Addiction Niche

addiction niche

In this premium niche report, I discuss the 'drug treatment' niche.

I examine the SEO opportunity, site structure considerations, how to get backlinks, content strategy and its sizable monetization opportunities.

Aaccording to Addiction Center, "some inpatient rehabs may cost around $6,000 for a 30-day program. Well-known centers often cost up to $20,000 for a 30-day program. For those requiring 60- or 90-day programs, the total average of costs could range anywhere from $12,000 to $60,000."

What's Inside

Detailed Keyword Research

I use Ahrefs to dissect some truly stunning keyword data.

I break down the different drugs and rehab treatment keywords that you should rank for to push qualified traffic to different treatment offers. 

The addiction and drug rehab niche is big business.

The National Council on Alcoholism and Drug Dependency estimates that over 23 million Americans are addicted to alcohol and other drugs.

The Addiction Niche

Addiction Niche

In this premium niche report, I discuss the ‘drug treatment’ niche. I examine the SEO opportunity, site structure considerations, how to get backlinks, content strategy and monetization opportunities.

Site Structure & Content Strategy

I'll provide a sample site structure- demonstrating how I would approach building a site in this niche.

I also discuss how I would approach creating content that ranks in Google Search- and how I would approach creating content across social channels.

Monetization

I discuss how I would consider monetizing this niche. It's not as cut and dry as just linking to an Amazon product and calling it a day.

There's a bit more involved when it comes to profiting from this niche. Display Ads are the easy part. And there are truly insane Cost Per Click numbers in this niche.

But on the affiliate site of things, I look at Pay Per Call and how one site is profiting from listing local treatment centers.

I examine how some of these sites are making money in this niche- it's the best way to reverse engineer success.

How To Start A Profitable Local News Website

starting local news site

I was recently reading a Guardian news article bemoaning the death of local journalism:

Small-town Alaskan newspaper seeks new owner. Price: $0

It’s a now-familiar trope: local news is unsustainably unprofitable.

It made me think. Is it really?

I don’t think it has to be.

The problem with a lot of these local news agencies is their large overhead costs overwhelm their often limited and unimaginative monetization.

All of the sites I own prioritize profitability first.

In this post, I’ll show you how I’d approach creating a profitable, local news site with small overhead and focused monetization.

Also Read: Creating A Local Event Site

I’ve also written about starting a local event site- that’s another fun take on creating a local website:

People on conference

How To Create A Local Event Site For Passive Profit

This next niche idea can be a really fun and lucrative one especially if you live in a big city. The idea here is to create a local event site​ with a focused specialty or theme (music, tech, luxury, etc.) and monetize with sponsored content. This post will examine the opportunity and discuss how best to approach […]

2 comments

My Neighborhood: Brooklyn Heights

I’m going to use my neighborhood, Brooklyn Heights, as an example.

For context, here’s a map of Brooklyn neighborhoods- you can see Brooklyn Heights, indicated by the black arrow, is one of the smallest neighborhoods in all of Brooklyn, with just over 20,000 residents (Source).

brooklyn heights map

Here’s a view of the neighborhood from my apartment:

brooklyn heights view

A Neighborhood Walkthrough

A Local Blog Example

I’ll use the BrooklynHeightsBlog throughout this case study as a reference point:

bk heights blog stats

Suffice it to say, despite a DR 50 score, as of 12/19, it’s leaving a lot of organic keywords on the table because of permalink and site structure issues- but I digress…

I highlighted some interesting features:

Brooklyn Heights Blog Dispatches from America s first suburb

  1. They’re using the Amazon Associates affiliate program as a ‘support’ option
  2. They solicit news tips- a good way to generate content ideas
  3. They have a newsletter- a pretty ubiquitous blogging strategy
  4. They’re monetizing with display ads
  5. Social follow icons help diversify traffic- though we’ll see deeper in this case study that they’re not getting much social traffic
  6. They solicit advertisements/sponsorships- another monetization strategy for a local blog
  7. The ‘nabe chatter’ section highlights blog comments- a good way to build up community

Considerations

I’m going to analyze how I’d approach starting a local news site below- highlighting important considerations:

Market size

You’ll want to make sure the ‘local’ traffic opportunity is big enough to justify targeting. One way to figure it out- I’d use Ahrefs to analyze search term volume. The best way to do this is to find local blogs and see what keywords they already rank for.

Keep in mind- a local blog like this will get a lot of direct traffic from regular neighborhood readers, so organic traffic isn’t going to be your only traffic source.

Keyword Research

I analyzed the BrooklynHeightsBlog using Ahrefs to see what keywords they rank for:

You can see some interesting keyword themes here:

  1. Food queries like “sushi brooklyn heights”, “chip shop brooklyn”, and “friend of a farmer brooklyn”
  2. Service queries like “nail salon brooklyn heights” and “brooklyn heights vet”
  3. Event queries like “brooklyn heights events”, “brooklyn heights halloween”, “brooklyn heights fireworks”
  4. Destination queries like “bossert hotel”, “housing works montague”, and “roebling inn brooklyn”

Keyword research will reveal a lot of interesting data- helping you to figure out interesting topics you can create content for and whether a local area like Brooklyn Heights has enough search traffic.

You can see that the primary term “Brooklyn Heights” gets 20,000 searches a month, which is strong- and there’s a lot of long-tail traffic.

The BrooklynHeightsBlog, for example, evidently realized that it makes sense to cash in on traffic opportunities from neighboring communities like Downtown Brooklyn, Brooklyn Bridge Park and Cobble Hill:

brooklyn heights blog

I bet if they could do it over, they’d choose a different domain name.

They could have branded themselves something like “brooklynblog” and silo’d different neighborhood content on the site. They might have lost some of their ‘hyper-locality’ but gained valuable search real estate for nearby neighborhoods.

It’s really a judgment call- I’d advise choosing a domain name that gives you some flexibility to expand as needed, rather than locking yourself into one neighborhood.

Traffic sources

One advantage of creating a hyper-local news site is that it should be easy to get email newsletter signups and legitimate direct traffic.

People should be pretty eager to sign up for a local news site because of its tremendous relevance. They’ll also type your site directly into their browser to get up-to-date news on their community.

According to SimilarWeb, the BrooklynHeightsBlog gets the majority of its visitors from Direct traffic:

Brooklynheightsblog com Analytics - Market Share Stats Traffic Ranking

Traffic Ideas

  1. A YouTube channel dedicated to the neighborhood- just create a walking tour of your neighborhood, or maybe video reviews of local restaurants, etc.
  2. Pay micro-Instagram influencers, i.e. neighborhood social media ‘stars’, to shout-out the blog
  3. Own your neighborhood hashtag on Instagram and Twitter- you can use MissingLettr to automate a lot of social content
  4. SEO low competition terms- you can see a ton of them in the keyword research table near the top of this post
  5. Create a local Meetup group to discuss neighborhood affairs
  6. Post in Nextdoor- naturally include links to your content
  7. Register with Help A Reporter Out and become a local area resource
  8. Network at local events and practice word-of-mouth marketing- you never know who you’ll meet at these events and how they can increase site awareness
  9. Interview local dignitaries- maybe they’re local politicians and get them to reshare the content to their audience

Content ideas

Nextdoor

If you live in the neighborhood, you can register with Nextdoor.

Nextdoor is a hyper-local, community forum. In Brooklyn Heights, there’s a lot of engagement- with people discussing anything from lost cats to stolen Amazon packages.

These are easy topics to pick through to create content.

Below is a sample screenshot from my own Brooklyn Heights Nextdoor feed- it includes “peanut problem in parks” (a fun, easy topic idea) and the frequently recurring search for a quality cleaning person:

brooklyn heights nextdoor

Local Forums

You can also unearth plenty of local forums Googling around and peruse them for interesting topic ideas.

Google Alerts

I’d also create a Google Alert for various neighborhood terms so you’re quickly notified when your neighborhood is mentioned.

This way, you’ll be quick on the draw when your neighborhood is in the news and you can capitalize on trending topics.

Subscribe To Other Blogs

Subscribe to other local area blogs- this way you can see what topics they’re covering and the sort of offers they’re marketing to their readers.

Content types

Not Doing SEO

As I’ve touched on a bit, another fun thing about a site like this- you don’t need to ‘SEO’ everything.

Since you’ll be courting direct and email traffic, you can write a 150-word post on a lost cat getting reunited with its owner, with some fun, credited images, for example.

This will help keep the site fresh with content- you want to satisfy your direct traffic!

Doing SEO

The way I’d approach it, I would divide content types up- figure out what you want to ‘SEO’ and what sort of content you want to write for other traffic sources (direct/social).

For example, in Brooklyn Heights, there’s a huge construction controversy about the Brooklyn Promenade:

heights promenade (Large)

The Brooklyn Heights Promenade, also called the Esplanade, is a 1,826-foot-long platform and pedestrian walkway cantilevered over the Brooklyn-Queens Expressway.

It’s one of the preeminent tourist destinations in the city and there’s been a huge controversy regarding its planned closure and potential ‘reformulation’.

In a nutshell, the promenade and the highway beneath it have been neglected for a very long time and repair proposals would have a drastic, negative effect on the neighborhood, with one plan essentially installing a major highway in the heart of the neighborhood.

As you can imagine, there’s a ton of local interest in this topic.

This is an example of a topic I would ‘SEO’.

I’d create a single post optimizing for this keyword and keep it up to date with trending developments.

You can promote this content over and over again on social media and doubtless get a lot of referral traffic and links from sources like Nextdoor and news aggregator sites.

To summarize, I’d figure out the different types of content I want to produce- news items, restaurant and store reviews, real estate. There are a lot of different topic areas to explore- each might require different writing and research requirements.

You can source these ideas from forums, keyword research- or just walking around your neighborhood, noticing that a new nail salon opened.

Outsourcing

If I were doing it, I’d create a standard operating procedure for transforming posts on Nextdoor into fun news items on the site.

Here’s a post about “peanut problems in parks”:

Peanut problem in parks — Nextdoor

A writer could easily summarize some of the comments in the thread to generate content. You could even reach out to Nextdoor users for quotes and take some pictures of the park with your smartphone for unique images.

This post could be 300-500 words and be a fun news item to keep the site fresh and the direct traffic returning. Remember- a news site that goes stagnant will quickly lose its direct traffic readership!

You could use HireWriters or someone from UpWork to quickly create this content.

Choosing a theme

The Newspaper theme is one of my favorite WordPress themes. I like how easy it is to create gorgeous homepage layouts like this:

local news wordpress theme

They also have a ton of post formats to make your content effortlessly pop. A magazine-style theme, in general, is the sort of layout style you’d want for a news site to encourage readers to click multiple pages per session, across common interest areas.

Monetization

Display Ads

AdSense, Ezoic or Mediavine are great display-advertising options.

That said, I wouldn’t run ads until I’m getting ~250 sessions a day.

Since ad rates typically are calculated on a per 1,000 session model- if you’re managing a $10 CPM, for example, you’ll need some decent traffic before you see solid ad revenue.

Affiliate/Lead Gen

You can try to monetize some of these local search terms utilizing an affiliate program like HomeAdvisor’s.

According to their affiliate page, “HomeAdvisor’s industry-leading partner program offers aggressive payouts for qualified leads or calls.”

Look at how some of the big players monetize local service queries- Reviews.com has a pest control landing page that’s top-notch:

The Best Pest Control Services for 2019 Reviews com

I’d definitely ‘SEO’ a term like “brooklyn pest control” and construct a landing page using some of the affiliate programs BestReviews uses like Orkin and Terminix, and even HomeAdvisor.

Another option- Caviar, the food delivery service, has an affiliate program. They write:

“Caviar delivers food from the best restaurants in cities around the country directly to you in the comfort of your home or office, enabled by technology. Browse a picture menu, customize your meal, and get delivery straight to your door. Only restaurants that meet the uncompromising standards of the Caviar tastemakers qualify for Caviar delivery.

Once an order is placed, the customer can track their order with a real-time GPS. Join the Caviar affiliate program and you’ll be promoting delivery for the love of food.”

This type of offer could do well in an email- you can write up a post about local Caviar delivery options and circulate it to your list.

Real Estate

Here’s another big one- real estate affiliate programs.

Realtor.com is currently paying $5 per lead through Viglink and Foreclosure.com is paying 25% commissions:

brooklyn heights foreclosures

You could optimize content for “Brooklyn foreclosures” and even have a dedicated email capture on this page just for people who want foreclosure alerts in Brooklyn and then market foreclosure listings to them via email.

Once your site gets some traction, you can solicit sponsored content- perhaps a local business will pay to post on your site or access your email list.

The Skint is a local event site I’ve written about before- here’s one of the sponsored emails I recently received from them:

skint newsletter

The 92Y apparently paid for access to The Skint’s email list.

If I were creating a local event site, I’d sign up to ALL the local sites and see what they’re promoting.

I’d keep track of these sponsorship opportunities in a spreadsheet and, if I had enough traffic to warrant it, I’d reach out to the 92Y and ask if they’d be interested in sponsoring content or an email broadcast.

Summing Up

If I didn’t have so much on my plate, I’d consider starting a site like this.

To make it work, it’ll need some time and dedication- it’s not worth ‘half-assing’ with low-quality content like your average affiliate site.

The upside here- ideally you’re living in the neighborhood you’re blogging about. You have a tremendous opportunity to create genuine and unique content that a small number of people love.

Does Oranum Have An Affiliate Program?

fortune-telling

oranum affiliate program

Oranum is a live webcam platform that connects users to psychics and spiritual advisors (Source).

Does It Have An Affiliate Program?

Yes, it does.

According to their affiliate page, they offer 2 different, mutually exclusive options.

Either:

  1. a $100 CPA: “after all initial credit purchase which is $19.99 or higher, we will reward you with $100 for life!”
  2. Or you can choose a 50% commission on recurring credit card purchases.

Monetizing It

I’ve written about the psychic niche before- check out my niche report to learn how to monetize it.

Oranum also has a range of different affiliate marketing tools that you can use on your site.

Besides the typical website marketing collateral like link codes and banners, you can also place a live psychic feed, a faux chatbox, and even a free chat object which allows your visitors to share their questions with the psychics without leaving your site.

They say that this dramatically improves conversions because people are immediately intrigued when they spot the live feed video.

Keyword Research

To get a sense of the Oranum affiliate opportunity, I extracted 1,000 of Keen.com’s (a notable competitor’s) top-performing keywords:

You can use this list to brainstorm content ideas- whether you are running a blog or even an Instagram account in the psychic niche.

Link Whisper Review: 2020 Discount

backlink
link whisper review

Link Whisper is running a special discount promotion that ends 5/29/20:

00
Days
12
Hours
45
Minutes
59
Seconds

Internal link building is one of those boring SEO tasks every site builder knows that they should be doing, but frequently neglect.

I've definitely been guilty of that over the years.

There's a bunch of ways to do it, but there's no way around it- it's a boring obligation. 

So, when Spencer Haws from NichePursuits released Link Whisper over a year ago, my ears perked up. 

I bought it immediately. It was the perfect solution I needed at the time- a quick, automatic way to implement internal linking.

So What Does Link Whisper Do?

Link Whisper is a WordPress plugin that lets you quickly create tons of targeted, keyword-rich internal links.

While the primary benefit everyone's looking for is is increased organic search traffic, internal links can improve some other important things as well. 

Things like user experience, session duration, pages per session, email sign-ups, etc.

Generally, user engagement and conversion stats should improve as you invite visitors to delve deeper into your content.

spencer haws link whisper

Spencer Haws, Link Whisper Creator

Proof: Internal Links Matter

But the big, potential win is their SEO benefit.

Ahrefs recently published a case study demonstrating how Ninja Outreach increased search traffic by 40% just through internal linking:

ahrefs internal linking case study


Credit: Ahrefs.com

Ahrefs explains that:

"Internal links also aid the flow of PageRank around your site. That’s a big deal. Generally speaking, the more internal links a page has, the higher it’s PageRank. However, it’s not all about quantity; the quality of the link also plays a vital role."

Besides helping Google discover your content, internal linking confers 'link equity' to your pages, helping them to rank higher in the search engines.

Video Overview: How It Works

play

What I Like

Easy to quickly add automatic internal links

You can see that when you install Link Whisper and navigate to Auto Linking, you'll get a view like this below (click to enlarge):

link whisper auto linking

You can choose a keyword and select what you want it to link to (1 and 2). 

Every time the word "marketing" (3) is mentioned, for example, I'm linking to a post about marketing templates. 

This also works going forward: every time I mention "marketing" in a future post, it will link to that marketing template.

You can also limit the number of times a keyword is linked from a Post. For example, if you mention the word "marketing" 50 times in a single Post, you don't want to link EVERY single time it's mentioned. 

Post specific suggestions

Within every individual Post view, beneath the content editor, you'll get some suggestions for internal links to add from the post: 

linkwhisper auto post linking

In this example Link Whisper is suggesting that the term "home kit" from the post I'm working on link to another post on my website. 

You can even toggle the "Only Show Link Suggestions in the Same Category as This Post" option so that your internal linking is "silo style". 

That is to say, you only link to Posts within a certain Category and not outside of it. 

To be honest, I don't use this feature much. Mainly because I installed Link Whisper on mature websites with lots of content.

This feature is more useful if you're actively publishing and can incorporate the internal linking into your standard publication process.

I find it's easier to use the Auto Linking feature rather than modify hundreds of existing posts one by one.

Plus, I can get more creative with link anchor text using the Auto method than this Post-specific style, which can sometimes lack sufficient link suggestions.

Lifetime links

If you deactivate Link Whisper, the links stay live. 

That's a great feature.

In my case, I have a 3-site license and for smaller sites.

I'll sometimes install it and quickly get 50 internal links created, before deleting the plugin and reactivating it on one of my primary sites.

What I Don't Like

Auto suggestions

Link Whisper's automatic suggestions can be kind of weak.

I don't really use this feature too much. I prefer to define my own anchor text and generate the internal link opportunities that way. 

Sometimes you'll Publish a post that's highly related to other content on your site and Link Whisper will provide somewhat anemic internal link opportunities. 

However, Link Whisper gets a lot of updates, so it's likely that this feature will improve. I purchased it right at the beginning and I've seen its capabilities improve dramatically over the past year and change. 

Not a 'one click' solution

This is good and bad. 

A lot of people might expect a completely turnkey solution. 

This is pretty close to being that. But, really, you do want to spend some time choosing which keywords link where. 

Because it's not just about 'SEO' value.

Say you're selling SEO services, for example.

If you have one page on your site that earns you a ton of money, say a 'contact form', you'd want to prioritize sending traffic to that page rather than linking to some random Post you wrote 4 years ago that earns you nothing.

If this were completely automated, you'd end up randomly linking within your site and sacrifice an important revenue opportunity.

Summing Up

Link Whisper provides a pretty handy solution for a mundane SEO task. 

If you're looking for an actionable quick win to get more search traffic to your site and improve user engagement statistics, it gets my unreserved recommendation.