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How Quote Sites Cash In On Scraped Content

quote sites

I’ve spent a lot of time scrolling through Flippa searching for websites to buy.

And there’s one style of site that I constantly see get listed again and again: quote sites.

These sites often have huge traffic numbers- albeit frequently from foreign countries like India (not good for ad revenue).

Quotes sites play a dangerous game- republishing duplicate content (i.e. the quotes) to get traffic from Google (and social) and then monetizing with Google’s ad product, AdSense.

Google takes a dim view of duplicate content- but you’ll find that many of these sites have absolutely staggering organic traffic stats.

Starting a quote site is ostensibly appealing- all the content is free and you can train a virtual assistant to create quote images.

Below, I’ll take a look at some real-life examples, their earning potential, and discuss how I’d approach building a quote site.

 

An Example

One popular example is BrainyQuote.

According to their About page, “BrainyQuote is the world’s largest quotation site. We educate and entertain audiences of all ages with family-friendly quotations from history’s most prominent figures through to today’s newsmakers – famous celebrities, athletes, politicians, authors, and everything in between. We are passionate about quotes, and on a mission to share our knowledge with the world.

You can see that their charitable, educational mission has garnered astronomical keyword rankings- close to 4 million Organic Keywords as of July 2019:

brainyquote

And, according to SimilarWeb, the site gets a little over 16 million visits a month, with 1.79 page visits.

quote site traffic estimation

Best Quote Sites

I used Ahrefs (you can also use SEMrush) to find Brainy Quote’s top 10 competitors- you can see some interesting domain metrics below.

As you can see, WikiQuote is in a league of its own with over 7.5 million ranking keywords.

#TargetDomain RatingAhrefs RankTotal BacklinksTotal KeywordsTotal Traffic
1https://azquotes.com8010,237827,190810,014913,669
2https://everydaypower.com64163,002146,131580,3291,223,174
3https://wisdomquotes.com66143,763131,469620,9681,047,836
4https://keepinspiring.me62191,15674,218415,1211,090,594
5https://wikiquote.org901,25913,438,5427,638,5989,062,312
6https://brightdrops.com421,132,63120,319259,325262,990
7https://goalcast.com68117,67495,031471,228675,474
8https://quoteambition.com332,716,81977,546335,094846,879
9https://wow4u.com55363,04938,171361,391571,520
10https://yourtango.com7914,0181,394,8772,355,2073,196,992

How Much Do Quote Sites Earn?

Using this example- which is obviously a big-time outlier, you could multiply the Total Visits by the Pages per Visit and come up with 28,908,500.

If you divide that by a 1,000 and choose an ad CPM like $12, it tallies to $346,902.

That’s a rough estimate- you can also use my earnings calculator at the bottom of the page to come up with your own estimate.

You can see some of their ad placements below- it’s not a listicle style post.

Looks like they’re tagging quotes and then curating them by Author to achieve this ‘product category’ type feed:

albert camus quotes

Keyword Research

Below, I did some keyword research and extracted 1,000 of their top-performing organic keywords.

You can skim through this keyword research to get a sense of the opportunity here. There are lots of high-volume search terms that have low keyword difficulties. That’s an indication that I look for when entering into a niche.

The Big Idea

Advantages

Low Content Cost

One of the big advantages of running a quote site is that all of the content is precreated.

At best, unless you are coming up with your own unique quotes, you are republishing existing content.

Perhaps you are curating it in a fun and interesting way or blatantly ripping it off- either way, you’re not reinventing the wheel here.

Easy To Outsource

It’s also remarkably easy to outsource content creation in this niche. Instead of hiring pricey writers to create compelling content, you can hire cheap virtual assistants to copy and paste quotes directly into your site, creating massive listicle posts very easily.

Great For Images + Social Media

A lot of sites that I’ve seen convert the quotes into images- for their website and for platforms like Instagram:

 

View this post on Instagram

 

A post shared by AB (@his.and.her.tales) on

(A clever example above with the Instagram account branded into the image.)

There are a lot of advantages to doing that.

If you create unique images, and provide quality metainformation for the image, it will get indexed in Google, will generate a lot of backlinks, and it can get you a lot of traffic from social media platforms like Instagram, Twitter, Pinterest and Facebook.

Disadvantages

Google Risk

There’s definitely some risk when it comes to scraping and publishing quote content.

One of my new websites curates a lot of listicle, social media content and it was recently denied entry into the Google AdSense program because it has ‘thin’ contact.

In reality, only a couple of my posts had what I would consider to be thin content, but all the same Google rejected it.

If you plan on creating a quote site monetized by ads, it’s something you might want to consider in advance. From what I’ve read, Google has gotten a lot stricter regarding who they let into their advertising program.

Limited Monetization

As I already touched on, your primary revenue source will be ads. (While I use Mediavine, if you can’t get into that, consider using Ezoic to outsource ad split testing.)

There aren’t a lot of affiliate opportunities in this space.

Though there are some clever things I’ve seen sites do- they sell t-shirts with the quotes on them or other cheap, quote-branded paraphernalia like mugs or mouse pads.

What I Would Do

Keyword Research

You also want to make sure that your keyword research is on point. As you can see in the keyword research table above, there are a lot of high volume, low competition keywords you can optimize your website and social media content for.

Get On-Page Right

If I were entering into this niche, one of my primary considerations would be content uniqueness. I would figure out how I would want to structure the on-page content so that Google doesn’t view it as duplicate or thin.

For example, say I was targeting the term “winston churchill quotes”.

 

View this post on Instagram

 

A post shared by 𝙆𝙖𝙧𝙡 𝙉𝙞𝙞𝙡𝙤 (@karlniilo) on

(A typing Churchill quote from Instagram.)

If I assembled 500 words of duplicate content quotes, I would make sure that I had at least 501 words of unique content. I would outsource that content to one of my writers or use an article writing service like HireWriters.

Image Sharing

I would also consider converting the majority of the quotes into unique images with unique meta information. I would also install an image sharing plug-in on the site so that the images could be shared directly by users to their social platforms.

You’ll probably want to buy access to a stock photo site like DepositPhotos, which is what I use for unique, legal imagery.

Social Media Outsourcing

I’d also spend some time configuring my own social media platforms to begin pushing this content out. It might be worth hiring a dedicated virtual assistant in this case. That way each image would get scheduled to post with custom hashtags to increase discoverability.

The tricky thing here is getting into AdSense. It’s difficult to create a quote site that doesn’t look thin to the review teams over at Google.

Therefore, if I absolutely had to make it work in this niche, I would make sure that every image listicle post had text content beneath it.

Maybe the first 50 posts on the site are designed that way.

Then, when I have some traffic, I’ll apply to get into AdSense with a quote site that looks fairly robust and reconsider my publication strategy after admission.

Summing Up

As you can see, there is a lot of organic traffic potential in this niche.

There are definitely some risks associated with running a quote site, but if you can figure out how to keep the content at least halfway unique, there is a lot of traffic opportunities.

As well, quotes play really well on social media – it’s a whole other world and many, perhaps most, people operating in the quote niche do so exclusively on platforms like Instagram.

Personally, I favor running a website, growing traffic, siphoning users from social platforms, and monetizing with display ads, opposed to cranking social media content exclusively and becoming an Instagram influencer, for example.

Social media just isn’t my passion- but I am agnostic about where the traffic comes from as long as it converts to display ad or affiliate revenue.

All that said, this is a cool niche and can be really fun to play in- something important to consider if you’re concerned about losing interest in a less engaging niche.

Discord SEO: Scraping & Ranking For Servers

discord picture

As an NBA superfan, I’ve come to rely on certain streaming sites to get league-wide access to games.

However- Reddit recently shut down my favorite NBA streaming subreddit r/nbastreams.

I knew they had created a “Discord” server in the event Reddit finally cracked down and banned their subreddit.

I began Googling around for the Discord link and discovered some sites with crazy traffic / organic keyword rankings purely from scraping Discord.

What Is Discord?

According to Wikipedia, “Discord is a proprietary freeware VoIP application and digital distribution platform—designed initially for the video gaming community—that specializes in text, image, video and audio communication between users in a chat channel. Discord runs on Windows, macOS, Android, iOS, Linux, and in web browsers.”

What’s The Site?

The site is Disboard– check out some of their crazy rankings:

disboard

The site basically lists out Discord servers- all of the ‘chat groups’ you can join.

They describe themselves this way: “DISBOARD is the place where you can list/find Discord servers. Find and join some awesome servers listed here.”

I’m not sure what their affiliation is with Discord and it doesn’t appear that they’re currently running ads. But they are an example of several sites I’ve found that are ‘curating’ official Discord content.

As you can see, it ranks for some pretty big and weird keywords:

disboard discord server list

Keyword Research

How It Works

At the time of this writing, it looks like DiscordApp.com, the official Discord site, doesn’t index their different servers.

So, for example, one meme Server I found had this description “Memesters is a new social,gaming,meme and sport server mainly focused on bringing together a fun and inviting community.”

If you Google that phrase, you can see that there are a bunch of pages that have that phrase- none of which is DiscordApp.com:

Memesters-is-a-new-social-gaming-meme-and-sport-server-mainly-focused-on-bringing-together-a-fun-and-inviting-community-Google-Search

These sites, aside from Reddit, obviously, are scraping Discord and hoping to drive traffic in Google Search by republishing tons of Discord content.

How Do They Make Money?

They run ads- pretty simple.

Here’s one Discord scraper site that does so:

Memesters-Discord-Server-Discord-Me

What’s The Big Idea?

The idea here is that there are ways to scrape content and simultaneously provide value.

I get a lot of emails, usually from novice site builders, who want to build a website and their plan is to scrape a lot of duplicate content.

I always advise against this. However, in this example here, you can see a style of site that is scraping, or more politely put, curating content in a helpful way.

They’ve stepped in to fill a need, helping people find the most relevant servers to their interests.

I can’t speak to the technology- how they actually do it, but it is evidently working and Google hasn’t crushed them yet.

There are definitely ways you can implement this- think through different niches and what information is available to curate.

I’m not sure how Discord feels about these ‘republishing’ sites.

I’d definitely be careful to only curate content like this if it’s explicitly public or with the permission of the original site.

I’ve written about creating a local event site before- a lot of those sites republish events. That could work if you’re running an event site for a particular location.

Or, look at Drudge– the news curation site. It’s become one of the biggest websites in the world just curating news, without ‘republishing’ any content.

Another example is this site that’s currently for sale on Flippa- they curate medical news.

The Best Link Building Services: The Experts’ Opinions

link

Website Traffic

Disclaimer: 1) The reviews below aren’t my opinion- they’re curated experiences from other internet marketers. 2) I don’t buy backlinks. 3) I’m an affiliate for Fiverr, The Hoth, and Fat Joe.

Link building is probably the biggest hurdle for any site builder trying to acquire significant organic traffic.

When I first started my main affiliate site, I completely ignored link building.

Instead, I focused on streamlining a content publication process that targeted low difficulty, high buyer-intent keywords.

That worked really well for me and after 8 months I had replaced my salary with passive, affiliate income.

Over the years I’ve experimented with different link building strategies. I’ve never done outreach to get backlinks and I’ve never paid for backlinks, either.

I did eventually hone a link building strategy that works for me- you can read about the Backlink Breakthrough by clicking the link.

However, I’ve also done a lot of research into link building services.

Below, I curated the best link building service recommendations from several sources including AuthorityHacker, Gotch SEO, TOP SEOs, and some picks from different internet marketing Facebook Groups I’m a member of.

The reviews and recommendations below aren’t mine- they’re the subjective assessments from other internet marketers.

A Powerful Ranking Factor

While Google cautions webmasters against building links (Source), it’s a powerful ranking factor (Source) that seasoned SEOs obsess over.

At some point in every internet marketer’s journey, they’ve probably researched link building services.

These agencies essentially do all the legwork for you.

Link Building Services?

Whether they’re doing manual outreach on your behalf to get guest posts, niche edits inside of existing content, or something ‘grayer hat’, these done for you services are usually very expensive.

To be clear, I don’t pay for backlinks, but I thought I would share my own research with you.

These are some of the most recommended link building companies I’ve seen. Below the table, I dug up some link buying case studies and user reviews for these services.

The Link Building Services

Link ServiceAbout
The HothGet Quality Contextual Link Building to Boost Your Site’s Ranking In The Search Engines
Reach CreatorLinks, Press Coverage, and Influencer Outreach
Authority.BuildersWhitehat Outreach: Safe Links on Real Sites That Actually Move the Needle
Love To LinkVoted The #1 Guest Post Service of 2017 by over 450 SEO's. We do the hard and time-consuming outreach work to secure contextual links for you or your clients
SERP LogicHigh Quality SEO Market Place. Free SEO Tools, Resources and Tutorials!
Fat JoeDeliver better SEO with our Done-For-You Link Building & Content Services. Used by 1000+ SEO agencies worldwide.
Page One PowerPage One Power is a custom link building company in Boise, Idaho. Our agency specializes in manual link building services to improve search traffic and rankings.
The Link ServiceGet links from sites that emulate the natural internet: Choose from a wide range of niches and domain metrics to find the perfect linking site.
Mention MeWork with digital influencers to boost brand awareness and SEO. Get mentioned on relevant authority sites.
Domains HighwayBuckle Up And Sit Tight! As We Take You on a Journey To The Top of Google!

What I’d Do

If I was going to use one of these services, I’d probably choose 3 to work with on a trial basis.

I’d order some sample links and assess their quality using Ahrefs or SEMRush.

Based on that, I’d consider working with them on a long-term basis.

Analyzing Purchase Options

They do offer different types of services.

For example, Done For You Links has an extensive range of services that includes guest posting, niche edits, PBN links, Local SEO packages and they offer one-time and recurring purchase models.

They’re also one of the few link building services that will work with ‘bad neighborhood’ sites that are in niches like adult and gambling.

Besides outreach and guest posting, ReachCreator will do Influencer Marketing– which they say will help you bring “influential creators into the fold, not just paying them to pay lip-service to your brand.”

Authority.Builders offers an a la carte option. Once you add your sites to the customer dashboard, you get a curated list of websites to purchase backlinks from.

Depending on your niche sites, the type of service option will also be a consideration.

More Purchase Considerations + Success Criteria

  1. What metrics do they use to evaluate link quality? Personally, I would only want to use Ahrefs. A lot of link agencies use Moz and at this point, Ahrefs has a clearly superior backlink index.
  2. Do the pages with the backlink get real traffic? According to Cognitive SEO, “If a link is not clicked, than the initial purpose of the link is voided.”
  3. How relevant are the sites? Google wants to see backlinks from relevant websites.
  4. How unique is the link? Again, Cognitive SEO writes that “A high quality link has even more power, if it’s hard for your competitors to get a natural link from the same source.”
  5. Outbound links? How many outbound links do the pages have? If there are a ton of outbound links on the page, from my understanding the link equity is considerably diminished.
  6. You’ll want to have some type of site tracking / keyword tracking set up prior to purchase. I use Ahrefs to monitor my sites’ keyword rankings and domain strength. Make sure you’re able to analyze the effect of the links after they’ve been acquired- obviously, Google Analytics and Google Search Console also provide valuable information.

Case Study Examples

I only found two sites that did actual case studies on link building services. The first comes from AuthorityHacker and the second from Gotch SEO:

AuthorityHacker Recommendations

We Field Tested 5 Popular Link Building Services: The Results Are Disturbing

We don’t buy links. We do turn money into links.But we don’t buy them outright. And we don’t recommend you do either, since our community tends to do link building much more efficiently than most agencies.However, there’s a middle ground many people are interested in: the idea of hiring link building…

I’m a big fan of Gael and Mark (the guys behind AuthorityHacker).

They did a pretty exhaustive test of some popular link building services.

What They Reviewed

  • Fiverr: not recommended
  • Love To Link: not a “great investment”
  • SERP Logic: their verdict was “not terrible but not great”
  • The Hoth: “steaming pile of crap”
  • Fat Joe: “super disappointing”

Gotch SEO

Top 3 Best Link Building Services ($1 Million Total Spend)

Looking for the best link building services in 2019? I got you covered because Chris Dreyer (founder of Rankings.io) and I have spent well over $1,000,000 on different link building services. This case study will focus on $140,424 of that spend. Why not the entire spend?

Like AuthorityHacker, Nathan Gotch over at Gotch SEO purchased backlink services and did some robust testing on the results.

What They Reviewed

  • Page One Power: “damn good at what they do”
  • Fat Joe: “a solid link building service as long as you use it the right way”
  • The Hoth: “pretty solid”

My Analysis

There’s some overlap here- while AuthorityHacker gave The Hoth an emphatic thumbs down (“steaming pile of crap”), Gotch SEO described them as “pretty solid”.

Again, Fat Joe received a “super disappointing” review from AuthorityHacker, while Gotch SEO was more temperate, saying that it’s “a solid link building service as long as you use it the right way”.

It’s understandable that customer experience will vary when it comes to link outreach services.

It’s difficult and perhaps unfair to assess overall effectiveness from small sample sizes.

Standardizing Analysis

To even attempt an accurate an overall assessment, I think you’d need to order a huge amount of links, on a rolling basis, from every service tier, and evaluate them using a standard backlink analysis tool like Ahrefs or SEMRush.

Subjective?

And, even then, the quality of a link is to some degree subjective, relative to expectation, and its ‘quality’ will vary depending on how you analyze it.

For example, if all you care about is Ahref’s Domain Rating (DR) or Moz’s Domain Authority (DA) or Majestic’s Trust or Citation Flow (TF/CF), a link might look really strong or really weak.

But, if you’re assessing it by the amount of traffic the backlinking page has, that’s an entirely different calculus.

Another factor- how relevant is the website to your niche? You could get a DR 50 link to your pet blog from a resume writing service.

How much ‘link equity’ are you really receiving if Google thinks that the backlink is irrelevant?

These are all important considerations. And, at the end of the day, no one knows Google’s algorithm. Even if we did, it’s subject to change when they roll out the next algorithm update.

Tools like Ahrefs and SEMRush help to clarify things- you can see metric evaluations of the domain, the page, traffic estimations and more.

But the overall quality of the link really depends on how the search engines (i.e. Google) appraise it.

Other Recommendations

I curated some recommendations below from different sources. These haven’t been publicly tested the way Gotch SEO and AuthorityHacker did.

Charles Floate

The Best SEO Vendors Reviewed For 2018 by Charles Floate

One of my most popular posts from last year was my Best SEO Vendors post. Last year I asked you guys to submit your votes for who you thought was the best SEO vendor..

Charles Floate compiled his own list. There aren’t any testing results here, just recommendations.

TOP SEOs

Rankings and Reviews of Best Link Building Services

Rankings and ratings of best link building services, best link building company, best link building firms and best link building agencies

This site seems to scrape and aggregate SEO services- the testing isn’t really transparent, but I thought I’d include their top recommendations plus links to customer reviews just for some added context.

Their top picks are:

Facebook Group Recommendations

I’m a member of several premium Facebook groups for established internet marketers.

I trust their recommendations- these are people who have 6 and 7 figure online businesses- most of them focusing on organic traffic.

I curated some comments below just to get a sense of customer experience. If you recognize your comment here and want it removed, just ping me at ryan@nichefacts.com- but this was the best way I found to get some honest feedback about link building services:

About Authority.Builders

Authority Builders Co. | White Hat Outreach Done Right

Gain access to real websites with real traffic that are accepting guest posts. Our free platform makes acquiring contextual links easier than ever before!

“Gain access to real websites with real traffic that are accepting guest posts. Our free platform makes acquiring contextual links easier than ever before!”

Authority.Builders Reviews

  1. “you can choose the category of site you place the post on. You also get to choose the post title. Finally – pricing is all done by organic traffic.”
  2. “I tried them out for a few links. They are legit sites with traffic, but you don’t get to see the site yourself until after the link goes live. Also a bit pricey.”

About ReachCreator

Reach Creator

Links, Press Coverage, and Influencer Outreach Whatever ‘hat’ you wear in the SEO world, working with our team on your campaigns delivers results. We can work to deliver natural outreach as well as paid or incentivized links. We can handle campaigns in the toughest niches such as gambling link building, pills and payday loans.

“Whatever ‘hat’ you wear in the SEO world, working with our team on your campaigns delivers results. We can work to deliver natural outreach as well as paid or incentivized links.”

ReachCreator Reviews

  1. “I also use ReachCreator (just started with them at the first of the year) and they do great work with Vin’s linkbait content”
  2. “It’s pretty much completely hands off, which is awesome. [They give] me a list of topics for the linkbait and I get to pick one, then they order the content from Vin’s team and send it to me once it’s done, I post it on my site and then they get to work. And the links they’ve been getting me have been very niche relevant and not the kind of links you’d get paying a cheaper service (at least in my experience). And they’re not links from places that I see my competition getting either. Overall, really happy with it.”

Fat Joe Reviews

  1. “Been playing with FatJoe a lot. Their lowest-end guest posting package gives you links from sites that look like a blog network, but the DA 20+ and DA 30+ packages tend to be real sites with real traffic. We’ve seen slow but steady movement on the sites we’ve used their links on.”
  2. “I tried FatJoe’s Blogger Outreach service once. Even though they promised “100% Real Blog Owners” and “Genuine Outreach”, I’m pretty sure the links I received were PBNs. I regretted my decision. I have nothing against agencies who use PBN to rank their client’s sites, but be honest about your services. Don’t promise genuine outreach if you’re going to use PBN.”

The Hoth Reviews

  1. “Had good experience with Hoth but it was towards a YouTube video and quite a while ago”
  2. “Yeah i cant say i had a bad experience with the hoth either. Did what i asked. Helped with rankings.”
  3. “Hoth Blitz is really terrible. I tested it maybe a year ago and I got a PBN link on a pharma domain.”

Summing Up

While I don’t buy links, I’ve done a lot of research about these services. They are pricey, but link building is a time-consuming process. And it’s tremendously helpful if you’re trying to grow a niche site.

 

NBA Draft SEO | How Sports Draft Sites Make Money

nba draft image

I’m an NBA obsessive.

Besides spending hundreds of hours a year lurking inside a certain basketball forum, I love NBA mock draft sites.

As a long-suffering Knicks fan, most recent seasons have ended with a lottery selection in the NBA draft.

NBA fans like me spend countless hours analyzing prospects over the course of the year.

Hoping they have the opportunity to draft a blue-chip player who will reverse their fortunes.

(Welcome To The Knicks, RJ Barret!)

 

With that out of my system- let’s move on!

As an internet marketer, however, the insane traffic and ad revenue potential of these sites is not lost on me.

Typically, these sites exclusively provide mock drafts (including historical draft outcomes) and player scouting reports. Some examples include:

  1. NBAdraft.Net: a classic, old-world staple
  2. Tankathon.com: a newer site indispensable for calculating/simulating lottery outcomes
  3. DraftExpress: one of the best ever- purchased by ESPN

Lots of sites like The Ringer and CBS Sports do their own mock drafts- capitalizing on the tremendous demand for player intel.

How Do They Make Money

While The Ringer does sell some of its own products and CBS presumably supplements ad revenue with cable subscription calls to action, most of these sites make money from running ads like AdSense, Media.net, or their own private-label brew.

A site like NBADraft.Net runs a bunch of display ads:

nbadraft.net metrics

According to SimilarWeb, it’s averaging 2.2 million visits the last 6 months with users visiting an average of 3.13 pages per session.

How Much Do They Make?

If you wanted to calculate their actual, monthly CPM ad earnings- you could multiply 2,200 (visits) x 3.13 (pages per visit) by an estimated CPM like $12.

In that case, that’s an estimated $82,632 in average monthly earnings. It’s also certain that their site traffic is spiking in June when the NBA draft occurs- so maybe multiply that number by 2 or 3x.

Nbadraft net Analytics Market Share Stats Traffic Ranking

Tankathon also runs ads- really the only way to monetize the NBA draft unless you can figure out how to hawk your own or other brands’ sports merchandise:

tankathon mock draft example

As an aside- one good affiliate option for an NBA draft site is to enroll in the Fanatics affiliate program. This sports store has a ton of merchandise that you won’t’ find on Amazon.

You can actually create keyword-targeted, Fanatics Product Showcase affiliate ads from within ShareASale and insert them into your content. I run these ads on a site I own- here’s a screenshot of an ad using the “NBA” keyword :

fanatics affiliate example

Keyword Research

Below I did some keyword research and extracted 1,000 of NBADraft.Net’s top-performing organic keywords. Keep in mind, they get a lot of direct traffic, as well, from people who are just tying their site directly into their browsers.

You can see that they have some pretty strong rankings.

For example, as of June 2019, they rank 2nd for the term “NBA mock draft”, number 6th for the term “NBA draft”, 18th for “Lonzo Ball” and 7th for “Ja Morant”.

Content Themes

The obvious themes are pure “NBA draft” searches and player names.

If you were to dissect a larger NBA site like NBA.com, obviously there’s a much broader focus with more content themes to explore as a site builder:

nba.com stats You can see team names / news / schedule / scores / standings searches riddling this Ahrefs analysis.

The point being, if you were to enter this niche, you’ll want to choose a focus.

Remember, there are tons of keywords lurking behind all these ‘parent topic’ terms. Just look at some of the keywords that sit beneath a term like “Lebron James”:

lebron james google searches

What I Would Do

Broad VS Narrow Niche

If I were entering into this niche, I’d consider the ‘content scope’ of my site.

Do I want to purely focus on the NBA draft like NBADraft.Net does?

Do I want to purely do mock drafts for all sports like Tankathon does?

Do I want to be a sports publication like The Ringer- publishing tons of multi-channel, high-quality content (i.e. podcasts, videos, articles, etc.)?

Myself, as a smaller, solorepeneur enterprise- I’d want something more manageable than The Ringer but a bit broader than NBADraft.Net.

I’d focus on building out silos of content- creating content for individual draft prospects, a mock draft page linking to the individual draft prospect posts, and perhaps a third silo of content.

A third silo could target keywords related to offseason player events like Amateur Athletic Union (AAU) games, the Big3 Tournament, and NBA Summer League games, for example.

Building A Draft Silo

I would definitely build out a mock draft page- regardless of the overall angle I take on the niche. That would, for sure, be one ‘silo’ of content on the site.

Each player would get their own profile page containing at least 700 words of text. I’d include links to YouTube scouting videos and the feeds from the player’s social profiles to easily boost site engagement (RJ Barret example).

There are hundreds of prospects eligible for the draft every year- each of these players get some degree of search traffic.

You could pretty easily curate some decent content on these prospects. In addition, you could find some writers to create a scouting analysis of each player.

You can even find NBA fans on the RealGM forums and recruit them.

Keep in mind that a draft site can compile information about past and future draft prospects as well. This adds up to thousands of low competition keywords that you can rank for.

More Content = More Ads

The more content you have on the draft analysis page of each player, the more ads you can run. This is pretty important from a revenue perspective.

You can see that this NBADraft.Net RJ Barret page runs ads around the perimeter of the page- but has no ‘in-content’ ads.

I know from experience that in-content ads are the best performing options- widget area ads generally succumb to ‘banner blindness’. They’re just ignored.

RJ-Barrett-NBADraft-net

I’ve seen some big sites rank for a particular player and get a lot of search traffic but they have very little text on the page.

This means that you can’t run as many in-content ads.

Other Content Silos

If I were entering into this niche, I might consider broadening the scope of the site so that it is not exclusively a draft site.

I might be compelled to create another silo of content. Perhaps basketball stats site like Basketball Reference.

That site currently ranks for close to a million keywords.

Ultimately, it would depend on what you like to do. The Ringer, for example, produces high-quality editorial content.

If you enjoy writing editorials about basketball, I would divide the site between content like that that is really high quality and some clever organic traffic strategies.

For example, leveraging semi-scraped, NBA stat information like Basketball Reference does or draft prospect landing pages like NBADraft.Net does.

You can push site traffic to your editorials- which might not get a ton of organic on their own.

Summing Up

If you’re into sports, there’s some decent traffic in this niche.

Lots of people start sports sites and they never get off the ground.

That’s generally because they lack an understanding of traffic acquisition strategies.

If you want to produce quality editorial content on your favorite team- also produce a silo of pure, SEO content and funnel that traffic to your opinion articles. It’s a recipe for success!

The Nordstrom Affiliate Program | Is 2% Worth It?

nordstrom affiliate program

If you’re a fashion blogger, you’re probably scouring the internet looking for big-brand, high-converting affiliate programs.

Nordstrom definitely fits the bill. Nordstrom is a luxury department store with access to a variety of premium brands.

In this post, I’ll examine the Nordstrom affiliate program’s earning potential and promotional strategies to push converting traffic to this century-old brand.

About Nordstrom

According to Wikipedia, “Nordstrom Inc. is an American chain of luxury department stores, also operating in Canada and headquartered in Seattle, Washington. Founded in 1901 by Swedish American John W. Nordstrom and Carl F. Wallin, the company began as a shoe retailer and expanded its inventory to include clothing, accessories, handbags, jewelry, cosmetics, and fragrances.

Select Nordstrom stores also include wedding and home furnishings departments.

The company also has in-house cafes, restaurants and espresso bars. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.”

They recently started a YouTube channel- it gives you a sense of the company ‘vibe’:

Earning Potential

The Nordstrom affiliate program sits inside of Rakuten.

nordstrom affiliate program

At the time of this writing, they are offering a 2% Commission on everything but gift cards.

The terms specify that you can earn “2 % commission {For all products not covered in specific SKU Lists}, 0 % commission [Gift Card 0%] on selected goods is offered to you on items purchased by visitors who are referred to us from your site.”

These are the eligible commission categories:

  • Clothing & Accessories
  • Accessories
  • Men
  • Women
  • Health & Beauty
  • Cosmetics
  • Department Store
  • Clothing

Keyword research

Below, I extracted 800+ of Nordstrom’s top-performing organic keywords.

I used the Ahrefs software to create this list. It provides monthly search volume, keyword difficulty score and the position Nordstrom ranks for the particular keyword as of April 2019.

Whether you are doing SEO or building out Boards on your Pinterest account, understanding the type of search terms Nordstrom ranks for is a good way to figure out a traffic and content strategy, especially if you are interested in promoting Nordstrom.

If you look at their rankings, you can see that they rang for a ton of big-name brand terms. What I often find with sites like these that sell a lot of other companies merchandise is they end up ranking for these huge terms like Kate Spade, Patagonia, Nike, Adidas Etc.

They don’t just rank for those single terms, either.

Using Ahrefs I’m able to filter even deeper by a keyword like “adidas” and I see that they have great rankings for terms like:

  1. adidas shoes
  2. adidas nmd
  3. adidas ultra boost
  4. adidas superstar
  5. adidas originals
  6. adidas boost
  7. adidas alphabounce
  8. adidas pants
  9. adidas gazelle
  10. adidas sneakers

This is an important concept to understand. While the primary keyword “Adidas” is a massive, competitive term, if you go a little bit deeper, and peek behind the curtain, you’ll see that there are some really lucrative keywords that aren’t as competitive to rank for.

If I wanted to monetize with Nordstrom, I might target some of these branded search terms.

And I’m not talking solely SEO, either. Take a look at this YouTube video that is optimized for the term “Adidas Superstar”:

At the time of this writing, it’s trending towards over 400,000 views.

These snazzy, white sneakers are pretty popular. The good thing with fashion, it plays very well on social.

adidas Superstar Sneaker Nordstrom

That means you’re not restricted to building out an SEO fashion blog. Instead, you can leverage social media channels like Instagram, YouTube, Twitter and Pinterest to promote your website that contains the Nordstrom affiliate links, or even experiment with directly affiliate-linking to Nordstrom.

Brand Affiliate Opportunities

I really like the branded affiliate opportunity is here.

Often times, these big name brands don’t have their own affiliate programs, so working with a fashion retailer that sells multiple brands like Nordstrom or Macy’s enables you to monetize with these brands even if they don’t have an affiliate program, or if you can get into it.

Fashion Affiliate Links

One thing you should be aware of, fashion is incredibly seasonal, which means products go in and out of stock very quickly.

One day you might be earning good money promoting the Adidas Superstar shoe on Nordstrom, but maybe it gets discontinued or goes out of stock. Then your affiliate link is going to a page with no product or even a 404.

I would suggest using affiliate link management software like ThirstyAffiliates.

This is the plugin I use in WordPress to manage all my affiliate links.

For example, say you are promoting the Adidas Superstar sneaker, you could cloak your link using ThirstyAffiliates, to be “yoursite.com/recommends/superstar” and have complete control about where that link directs.

If Nordstrom sells out of yes Adidas Superstar sneaker, you can easily edit it to redirect the traffic somewhere else- perhaps the updated model when it’s released.

One thing to note, though, Amazon does not like link cloaking- so don’t use it to push traffic to the Amazon Associates affiliate program.

It’s also a smart way to test different offers.

There are a number of retailers currently selling this shoe- you could experiment pushing traffic to Nordstrom’s, Macy’s, and even eBay if you really wanted to.

This is a quick and dirty way to test the conversion capabilities of the different affiliate programs you participate in.

Doing SEO

If you are into SEO, the way I would get traffic is by producing long-form, listicle-style content.

For example, for something like the Adidas Superstar sneaker, I might find 25 images on Instagram of celebrities wearing the shoe. You could create a BuzzFeed-style listicle post that captures organic traffic as well as social traffic.

Inside of that post, you could insert some calls to action I purchase the sneaker on Nordstrom.

You could experiment with sprinkling buttons into your content and using your ThirstyAffiliates cloaked URL with anchor text like view price or by now, for example.

I Love Listicles

I’ve written extensively about my product review formula and why I like listicles so much. In a nutshell, a listicle enables you to easily write thousands and thousands of words in an organized manner without coming across as an over-enthusiastic SEO trying to satisfy an insane word count.

In addition, if you are outsourcing writing to something like HireWriters, It’s a much easier content formula for the writer who does need to hit a target word count.

As well, user engagement statistics really matter to search engine rankings. You will get a higher click through to your website from the SERPs with listicle posts, in my experience, because people like the promise of clearly organized information.

Summing Up

If you run a fashion blog, this could be a good offer to promote. As I’ve mentioned, Nordstrom has access to a lot of premium brands that don’t have their own affiliate programs.

Nike, for example.

Granted, 2% commission isn’t great, but it’s worth testing.

You could get some quick feedback using ThirstyAffiliates to automatically affiliate-link “Nike” keywords on your sneaker site, for example, and track clicks/conversions.

What Does Labeled For Reuse Mean? | Google Images & Copyrights

Google Images Labeled For Reuse

Many people are confused by the term “labeled for reuse“. They’ve probably encountered it in its most common form as a Google Images filtering option:

labeled for reuse google image

According to this Google support page, “When you do a Google Search, you can filter your results to find images, videos, or text that you have permission to use. To do this, use an Advanced Search filter called “usage rights” that lets you know when you can use, share, or modify something you find online.

At the time of this writing, these are the filtering options that are available:

  1. Not Filtered By License
  2. Labeled for reuse with modification
  3. Labeled for reuse
  4. Labeled for noncommercial reuse with modification
  5. Labeled for noncommercial reuse

What Do They Mean?

CNET provides a summary of the different “reuse” use cases: “The “labeled for reuse” option allows you to use the image for non-commercial purposes as specified in the license. The “labeled for commercial reuse” lets you use the image commercially. The “reuse with modification” option grants you the ability to alter the image.

The Problem

However, just because you find a “Labeled for reuse” image in Google Images, it doesn’t mean you have ‘license’ to use it.

According to StockPhotoSecrets, “Google does not offer “licenses”, it just filters images by the “labels” it claims to have found along with the image. This is far away from giving the actual right to use the images but could (and likely will) confuse the users. In fact, the resulting images partly do not offer the rights the user might assume.

Google is making its best guess about the license status of the image, but to be sure you need to click through to the actual website providing the image to determine if it’s actually public domain.

Getting Sued?

Yes, you can get into trouble if you use imagery you don’t have a license to use. Maybe you only get an email from the image owner asking you to remove the image, or perhaps just provide credit.

But it can get much worse.

According to KelleyKeller.com, Getty is apparently pretty litigious when it comes to image licensing disputes.

The site says that: “Using its automated software (which ramped up in 2011 after Getty Images acquired PicScout for $20 million), images that appear to have been used without the publisher paying for the appropriate licenses are flagged, and the publisher is sent what has come to be known as the “Getty Images Demand Letter” or the “Getty Extortion Letter.””

This “extortion letter” requests monetary reimbursement. Using images without a license could end up being an exceedingly pricey mistake.

A Workaround

I run a bunch of different websites. One strategy I use, particularly if DepositPhotos (which is where the featured image of this post at the top comes from) doesn’t have the image I’m looking for, is to embed directly from social media.

For example, if I need an NBA image to spice up my content, I’ll find something from Instagram, like this:

If you paste the “https” URL into WordPress, it embeds pretty nicely. You can do the same with Twitter, Reddit, and even Pinterest, though it takes a bit more work to get Pinterest embeds to function, in my experience.

Buying Photo Licenses

It can be expensive to purchase a subscription to a stock photo website, depending on your niche.

For example, one of my sites is in the tech niche and DepositPhotos has a plethora of computer, internet and technology-related images that make my site look professional. It’s an affordable, premium stock photo website.

Plus, if you sign up on their website they often run bulk discounts- you could purchase 100 credits, for example, at a discounted price. I’ve purchased several of those when they were offered and the imagery is available for me should I need it.

On the other hand, if you are in a niche where you need images of celebrities, DepositPhotos doesn’t have a lot of that content. Getty does have great celebrity images but it’s prohibitively expensive for solopreneur publishers.

As I mentioned above, you can use embeds from social media platforms if you are in a niche with expensive photo licensing, but the embeds are a little bit riskier because they can be deleted from the user’s account, for example.

And then you’re left with a blank space and you may never know about it, especially if you have a large website.

Oftentimes, you can rely on free image sites for website photos if your niche isn’t too discriminating.

Going back to my technology site, I can often find a great royalty free image to use from a site like Pexels.com and not have to use up image credits in DepositPhotos.

Summing Up

The bottom line here is that Google Images provide some handy filtering capabilities, but you shouldn’t trust their licensing claims implicitly.

You will always want to verify that the image is actually owned by the website and that they have authority to license its use.

Google isn’t able to tell which images are copyrighted.

They make best efforts and do a pretty good job distinguishing between Creative Commons and copyrighted imagery. But it’s your responsibility to verify the ownership and usage rights of the pictures that appear in Google Images.

Answer: which best describes the relationship between maximum cost-per-click (max. cpc) bids and ad rank? [Google Ads Certification Help]

The duplicate content question

In this post, we’ll provide the Google certification answer, but also some customer acquisition tips for pay-per-click freelancers.

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

  1. An increased CPC bid leads directly to a small increase in Ad Rank
  2. CPC bid only affects Ad Rank on the Search Network
  3. An increased CPC bid leads directly to a large increase in Ad Rank
  4. Correct: CPC bid is one factor that affects Ad Rank

*Answer Resource

Ad Rank is calculated from a variety of different factors including: your auction-time ad quality, expected clickthrough rate, ad relevance, landing page experience, Ad Rank thresholds, user search context, the expected impact of extensions and other ad formats, and a variety of other sub-factors.

It’s pretty complex!

As you can see, the cost-per-click bid is just one potential factor that Google uses to determine Ad Rank.

Understanding Ad Rank

If you are preparing for the Google Ads certification assessment, you might also be interested in some of my niche reports. In them, I help you learn how to build a highly profitable online business:

Profiting With Google Ads Certification

Using LinkedIn

If you are looking to get some work as a Google advertising specialist, one of the best places to promote your services is LinkedIn.

While LinkedIn advertising itself can be incredibly expensive, you could commit yourself to organic promotion strategies on the platform. One of our favorite strategies comes from Gary Vaynerchuk who has popularized a concept called the $1.80 strategy:

While it was initially conceived as an Instagram marketing strategy, you can also apply it on LinkedIn.

The way it works, you will comment on trending posts on LinkedIn, leaving your two cents. On Instagram, Gary Vaynerchuk has recommended doing this for 9 trending posts across 10 different hashtags.

You can accomplish the same thing on LinkedIn. Just leave some non-promotional comments on posts. What will happen, you will gain a good deal of exposure as people click into your profile and become aware of your services and specialties.

Yes, this can be a time-consuming process, but it is certainly cheaper than attempting to run ads on LinkedIn.

You can also do that, as well, which might help to enhance your overall pay-per-click expertise, but a lot of people are leery of paying $10 or $15 per click, depending on who you are targeting.

Outsource It

You can also consider outsourcing some of this work. Say you go to a platform like UpWork and hire yourself a social media assistant, you can train them to leave high-quality, relevant comments on different LinkedIn content.

I have tried this strategy on Twitter. I actually wrote a Twitter case study showcasing how organic engagement on a social platform can increase click-throughs to your website as well as boost your follower count.

A lot of interesting things can occur if you take the time to genuinely engage people in your niche.

Choose A Vertical

For consultants that are looking to provide Google advertising services, you could experiment commenting on content in different customer verticals.

For example, say you are interested in working with high-priced, white shoe law firms.

You can follow some of the top law firms on LinkedIn and engage with their content.

Or, maybe you search out lawyers on LinkedIn that are talking about digital marketing challenges.

You can speak up and provide valuable insight into digital marketing and Google Advertising solutions.

What will happen, these law firms will become progressively more aware of you and what you provide.

Maybe after some solid engagement, you can attempt to connect with employees at the law firm to get on a call to discuss the Google Advertising Solutions you can provide to drive business to them.

Summing Up

Understanding Ad Rank is essential to passing a Google certification exam, but from a larger perspective, you will also want to focus on acquiring business if you are a freelancer.

Consider what we wrote about above: LinkedIn is a great place to go or organic engagement.

You can drive a lot of traffic to your LinkedIn profile if you actually engage communities on the platform.

The Chewy Affiliate Program | Ranking For Pet Profits

chewy affiliate program

In this post, I’ll take a look at the Chewy affiliate program. I’ll show you the earning potential, some keyword research and promotional strategies.

About Chewy

According to Wikipedia, “Chewy is an online retailer of pet food and other pet-related products, owned by PetSmart and based in Dania Beach, Florida. In addition to its headquarters in Florida, Chewy also maintains fulfillment centers in Texas, Nevada, Pennsylvania, Florida and Indiana.”

They’re pretty active on social media as well- check out the recognition I got promoting this very post:

How Much Can You Earn With The Chewy Affiliate Program?

Their affiliate page doesn’t discuss commission structure, but one person I know who is familiar with their affiliate program told me that they are paying $15 per sign up, as of April 2019. If you have pet traffic, I would recommend filling out their application and getting up-to-date information about their commission structure.

Keyword Research

Below, I extracted 1,000 of Chewy’s top-performing organic keywords. I filtered out a bunch of branded search queries that included the Chewy keyword. This list of high volume keywords that they rank for is incredibly impressive.

It can also help you formulate a content and traffic strategy if you are trying to monetize your website or even a social media account using Chewy’s affiliate links.

You can see that some of their top-ranking keywords include:

  1. pet meds
  2. revolution for cats
  3. dog tags
  4. diatomaceous earth
  5. dog food
  6. dog harness
  7. victor dog food
  8. taste of the wild
  9. kong
  10. bravecto for dogs
  11. apoquel
  12. self cleaning litter box
  13. cat tree
  14. dog beds
  15. dog crate
  16. trifexis
  17. bravecto
  18. dog dna test
  19. cat trees
  20. trifexis
  21. dog crate
  22. cat toys
  23. cat window perch
  24. carprofen
  25. nexgard
  26. cat trees
  27. dog backpack
  28. nexgard for dogs
  29. best dog food
  30. kong
  31. merrick
  32. wisdom panel
  33. dog sweaters
  34. dog crates
  35. blue buffalo
  36. merrick dog food
  37. denamarin
  38. nexgard
  39. dog costumes
  40. dog house
  41. diamond dog food
  42. nexgard for dogs
  43. dog clothes
  44. cat food

Promotion

SEO

Currently, they rank #6 for the term “best dog food“. It gets 49,000 searches a month and has a keyword difficulty of 39.

This is obviously a great keyword for them to rank for. It’s a review keyword with high buyer intention behind it. It’s also similar to the sort of website or social media content you should be creating to push converting traffic to Chewy.

Google is very smart these days and it doesn’t rank websites for terms like that unless visitors are satisfied and converting on the page. That means, their dog food pages are probably performing pretty well so you would also want to be sending traffic to them:

chewy products

Now, I wouldn’t necessarily target such a big keyword right off the bat, especially with a new site.

Instead, I would do some deeper keyword research to tap into some longer tail dog food queries. If you’d look at their dry dog food category page, you can see a variety of different brands. All of these brands will have their own universe of long-tail keyword.

Just doing a quick and dirty Google auto-suggest search, you can see that the Keywords Everywhere extension shows some significant volume for these terms including “Blue Buffalo dog food reviews” and “Blue Buffalo recall”:

blue buffalo dog food search

The general idea here is to produce content around some of these lucrative terms. You can see that if you do a little bit of digging there is great opportunity inside of larger, primary keyword terms like “dog food” or “best dog food”.

One way to target this traffic would have one single post dedicated to the Blue Buffalo brand with subheadings that correspond to all of the large keyword search terms like recall, careers, coupons.

Here’s a site that does this well- especially around the ‘recall’ keywords:

via GIPHY

You would obviously want to create something that people want to read and not just an SEO exercise- but you get the idea.

Creating content online nowadays requires somewhat of a balance between satisfying the user as well as optimizing for the search engines.

Product Reviews

When it comes to writing product reviews, I prefer employing listicles.

For example, I would write something like the “10 best dog foods for large breed dogs”. I would instruct the writer to write 200 words per dog food brand, for example, and end up with at least two thousand words very easily.

This is a great SEO and user engagement strategy. It’s a recipe for creating long-form content without blathering on idiotically just to satisfy an SEO word count.

As well as attracting clicks from the search engine results page.

People like listicles- it’s the promise of easily digestible and organized information that encourages clickthrough.

Social Media

They also rank number 4 for “dog backpack”. This term has a keyword difficulty of 4, so it is an easier to rank opportunity compared to “best dog food”. It’s another example of an interesting pet-related keyword with some decent search traffic.

If you type that query into Pinterest, you’ll see that there are a lot of Pinterest users optimizing their content for this keyword:

pinterest dog content

Doubtless, they are trying to push traffic to their affiliate content which logically could include Chewy as well as Amazon affiliate links.

One of the top Pinterest images links to this website that showcases a pretty badass military-looking dog backpack.

This is not a Chewy product, but obviously, you could do the same with a Chewy dog backpack: create some captivating visuals and acquire traffic from Pinterest to your website.

Pinterest has also eased up there restrictions on using affiliate links directly in your pins.

This is another strategy you might want to explore to see if you can get Pinterest users to click through to Chewy using your affiliate link and convert directly without any intermediary pre-selling.

Summing Up

A lot of online marketers complain that certain niches like dogs or cats are completely saturated. It might seem that way- you probably know off the top of your head a variety of dog authority sites that seem overwhelmingly big.

I don’t necessarily agree with the oversaturation hypothesis, however.

When it comes to organic traffic, even if you never rank for the really juicy, big time keywords, if you produce long-form content that is decent quality, over time you will get traffic to your website and conversions on your affiliate links.

You don’t need to be ranked number one for the term “dog food”.

You could make a nice living online ranking for thousands of long tail keywords like “dog food for weight loss”, “best dog leash for large breed dogs”, etc.

If you are monetizing with Amazon or the Chewy affiliate program, there’s enough traffic to go around, especially when you include other social media platforms, to earn a couple of thousand dollars a month as an affiliate in the pet niche.

Answer: To Optimize A Client’s Campaign To Get The Most Out Of Her Mobile Advertising, You Can: [Google Ads Certification Help]

The duplicate content question

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

  1. set shorter conversion windows to capture users who convert after researching on multiple devices
  2. Correct: set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
  3. edit the campaign’s ad text to include information about how customers can purchase her product on their computers
  4. use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices

*Answer Resource

With Google’s enhanced focus on mobile experience, there are a lot of different ways you can investigate optimizing your client’s ads for mobile devices. The correct answer here identifies that adjusting the mobile bid based on actual on estimated conversion data is the smartest strategy to optimize for cost efficiency.

Optimization: Best Practices For Mobile Ads

Make sure to visit the answer resource we linked above. It provides a variety of other tips to improve mobile advertising for mobile users including employing Expanded Text ads, using the right mobile ad extensions, copywriting for mobile users, and designing a mobile landing page the right way.

If you are studying for the Google Ads certification assessment, you might also be interested in reading some of my niche reports to learn how to build a highly profitable online business:

Profiting With Google Ads Certification

If you are a Google advertising specialist, you might be working for a corporation, freelancing, or scaling up your own digital agency. One option that paid marketing Specialists often overlooked is affiliate marketing.

If you have some decent skills, there is an exciting opportunity to push traffic to other people’s products and services and then get paid for it.

The advantage here, over and above providing digital marketing services, or working for a salaried position, is if you find an affiliate offer that you can profit from, you can generate a lot of revenue very quickly without having to do work for a boss.

Myself, I focus more on organic traffic. There’s a lot of potential ranking for certain, profitable keywords. However, a lot of people aren’t into SEO and considering that the topic of this post is a paid advertising certification exam, I thought it would make sense to discuss that alone.

Using Clickbank

One easy way to try your hand at this strategy would be to visit ClickBank, an information product market place, choose a product to promote, create a landing page, and try running ads to the landing page.

There are a lot of offers on the platform.

One of the good things about ClickBank, however, is that they offer a good deal of transparency of regarding which products are converting well for the people marketing them.

That way, you can choose products that have high conversion potential and feel confident that the traffic you are running to offer has a fair chance at converting.

You can use your Google advertising expertise to find low cost per click keywords two bid on and display retargeting strategies to cost-effectively convert internet users on the affiliate offer.

Email Capture

One thing I would suggest, make sure that you include an email opt-in on your landing page.

While you might be a Pay-per-click expert, incorporating email Outreach to interested, potential customers is a good way to recoup ad spend. If you are worried about having to do the email copywriting yourself, you can actually find ClickBank products that include email scripts that you can send to your audience.

Summing up

Optimizing mobile campaigns is a smart strategy to craft a cost-effective acquisition strategy. If you are a Google advertising expert, consider what I wrote above regarding the lucrative potential of affiliate marketing.

If you can find a product that you believe in and have the initiative to experiment converting users on a landing page you build, you might discover a fascinating world where there are no bosses and your income potential is literally limitless.

Answer: Your Ad Can Show To A User When Your Targeted Language Matches: [Google Ads Certification Help]

The duplicate content question

In this post, will provide you the answer to this Google certification question, along with an explanation resource, and sometimes helps if you want to build out your own digital marketing consultancy.

Your ad can show to a user when your targeted language matches:

  1. a user’s browser setting
  2. Correct: a user’s Google interface language setting
  3. the language of websites a user visits most often
  4. a user’s operating system language

*Explanation Resource

Google has advanced machine learning capabilities to detect the language that the user understands and will only show ads to them if they believe that the user understands at least one targeted language.

AdWords Language Targeting Tutorial

If you are studying for the Google Ads certification assessment, you might also be interested in reading some of my niche reports to learn how to build a highly profitable online business:

Google Advertising Consulting

If you are looking to leverage your Google advertising certification, there are a couple different strategies to use. If you are looking for corporate work, LinkedIn remains one of the best places to go.

Otherwise, if you are looking to do some freelance consulting, or perhaps have a larger ambition to launch a Digital Ad Agency, I would recommend searching out clients on a platform like Fiverr or UpWork.

These freelance marketplaces help you get visibility to digital marketing buyers. I myself have purchased a lot of services on these platforms. I’ve bought a lot of freelancers offerings- a range of different digital marketing solutions and have a couple of tips to help you get hired on them.

Professional Headshots

The first thing I would recommend is to get a professional headshot. So many times I encounter freelancers that don’t have a photo or the photo they have makes them look somewhat strange.

You want to have an attractive presentation online. It will encourage buyers to communicate with you, providing you greater opportunity to convert them on your services.

Copywriting

Another common mistake, especially if English is not your native language, is a poorly-written profile description.

Once you write your profile, consider having a friend with native English fluency copy edit it for you.

Otherwise, you can try firing someone online to clean up the English.

You might think that it reads well in English, but often times they are syntax issues that are a dead giveaway. This can negatively impact your earning potential on a platform because it discourages buyers from trusting your professionalism.

Build A Portfolio

Another thing that we would recommend, and this is really relevant to the UpWork platform, is to include assets in your digital portfolio.

For example, if I were looking to hire a Google ads consultant, perhaps someone to help me with multi-language display retargeting, I would want them to have access to some case studies that demonstrate the digital marketer’s competency.

This really helps with conversion if a buyer can peek behind the curtain and analyze past work you have successfully accomplished.

Reviews are also incredibly important. This is probably one of the biggest concerns people have when they begin functioning as a freelancer.

One thing I would say is initially, consider pricing yourself below your typical market rate just so you get some work, get some good reviews coming in, and then adjust your price accordingly when your number and quality of reviews Rises up.

Summing Up

Understanding how language targeting works inside of Google ads is important.

If you fully appreciate this concept it can definitely help you service more diverse clients on different hiring platforms as well as embellish your performance inside of Incorporation.