The Paypal Affiliate Program [Exists?]
According to Wikipedia, “PayPal Holdings Inc. is an American company operating a worldwide online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders. The company operates as a payment processor for online vendors, auction sites, and many other commercial users, for which it charges a fee in exchange for benefits such as one-click transactions and password memory.”
At the time of this writing, it doesn’t look like PayPal has an affiliate program.
According to ShoutMeLoud, PayPal used to have a referral program that paid you $100 when you got other users to sign up.
However, it’s now closed.
PayPal Affiliate Alternative
All is not lost, however- 2CheckOut, another payment processor, has an affiliate program.
Other Financial Affiliate Programs
If you’re looking for some financial affiliate programs to join, check out:
PayPal Promotional Strategies
Granted, PayPal doesn’t have an affiliate or referral program currently, but it’s always instructive to take a look at the type of keywords the PayPal domain actually ranks for.
You might be running a finance blog where you are recommending alternative payment processing solutions, or maybe you just want to get traffic to your site and run ads on the content, without even trying to do any affiliate marketing.
Whatever the case, check out the keyword research that I did below. In a nutshell, I filtered the PayPal domain by URLs that contained the word “article”, which is the blog section of PayPal:
So, looking at this keyword research, there are some interesting content opportunities, whether you are writing an article for your website, shooting a video for your YouTube channel or generating ideas for your social media accounts.
One topic that seems pretty high volume and relatively low difficulty is the “PayPal fees” keyword. You could write up an article, for example, that examines the different products and services that PayPal offers and the associated fees. you’d want to keep this information routinely updated, but it could be a way to acquire some highly valuable traffic to your website.
Another interesting keyword, especially if you are in the finance or credit card niche, is the “PayPal business debit card” keyword. Financial traffic can be extremely lucrative, whether you are running display ads, doing affiliate marketing, or selling your own product.
Nerdwallet.com is a great example of a website that rakes in enormous amounts of traffic by writing highly detailed reviews of financial products, including all different types of credit cards. I would review how they write up their credit card evaluations and produce something similar for this particular keyword.
Another interesting keyword is “PayPal scams“. Obviously, this keyword goes off in a drastically different direction, but it could be an interesting piece of content. You could write up a long-form piece of content that describes the different strategies scammers use to try to get people to send the money through PayPal. Maybe you even turn into something humorous, writing up the 10 most hilarious PayPal scam fails.
Whatever the case may be, it’s always informative to evaluate the keywords that a domain ranks for. Although PayPal doesn’t have an affiliate program at the moment, you can use these keywords to brainstorm content ideas and leverage them for material to get traffic to your website or social media accounts.