The Old Navy Affiliate Program: [Worth It?]

HomeSmall NetworksThe Old Navy Affiliate Program:

Do you want to start earning commission on Old Navy products? If so, then you need to join the Old Navy affiliate program!

In this blog post, we’ll discuss how to join the program and start earning money- including some free keyword research.

We will also provide some tips for promoting old navy products. So if you’re interested in becoming an affiliate, keep reading!

What is Old Navy?

Old Navy is a clothing and accessories retailer owned by Gap Inc. It was founded in 1994 and has since grown to become one of the most popular stores in the United States.

Old Navy offers a wide variety of products for men, women, and children, making it a great place to promote if you have a website or blog in the fashion niche.

Does Old Navy have an affiliate program?

Yes, Old Navy does have an affiliate program. The program is managed by Impact, one of the largest affiliate networks in the world.

To join, you will need to create a free account with Impact Commission Junction and then apply to the Old Navy affiliate program.

Once you are accepted into the program, you will be given a unique tracking code that you can use to earn a commission on Old Navy products.

What Does Old Navy Pay?

It pays 2% with a 1-day tracking window.

Getting Started With Niche Sites

Use the strategies on this page in conjunction with my niche site process. Here it is in a nutshell:
  1. AuthorityHacker's Authority Site System (my review): a complete, step-by-step system to start growing your own highly profitable affiliate & authority niche site.
  2. A cloud-based on-page optimization tool: Surfer SEO makes your on-page SEO easier, faster, and more effective than ever using data-driven, real-time signals to rank in search engines.
  3. A reliable and fast hosting solution like SiteGround (my review)
  4. A brandable domain name from GoDaddy (my guide)
  5. A premium theme- I use GeneratePress but there are some cool niche themes on ThemeForest
  6. SEO Friendly Article Writing ($8-$12 / 1,000 words) from HireWriters (read: my HireWriters review)
  7. Powerful Backlinks from Authority.Builders (read: my Authority.Builders review)
  8. An automated social media drip campaign from MissingLettr
  9. An auto-responder to build your email list– ConvertKit is what I'm using (read: my ConvertKit review)
  10. Finally- you can always refer to my free step-by-step niche selection guide and all of my free niche reports for inspiration

How to promote

There are a few different ways that you can promote Old Navy products on your website or social media channel.

Generally, you can promote these links everywhere- but be sure to read the TOS for your affiliate network and the merchant first. Oe stipulation- you have to be U.S. based.

Old Navy’s Keywords

I extracted 1,000 of Old Navy’s top organic keyword rankings- this is a great way to figure out what you can promote and what type of content to create to convert users on Old Navy products!

You can see some big-time search volume for terms like “old navy jeans” and “old navy coats”.


The first way you can promote Old Navy products is through SEO, or search engine optimization.

This involves optimizing your website or blog so that it appears higher in the search results for relevant keywords. For example, if you have a blog about fashion, you could optimize your site for the keyword “old navy clothes.”

Besides brand terms, Old Navy sells a ton of different products- if you rank for those terms already, I’ve had great success running popups on the content to test how my audience responds to Old Navy products.


Another way to promote Old Navy products is through PPC advertising. This involves paying for ads that appear in the search results when people search for relevant keywords.

For example, you could pay to have your ad appear when someone searches for “old navy jeans.”

The problem here is that the margins are way too thin to make money leveraging PPC- and oftentimes bidding on brand terms is forbidden.

Social Media

You can also promote Old Navy products on social media. This involves creating posts or ads that feature Old Navy products- perhaps modeling them yourself if you have a fashion blog or YouTube channel.

You can also run Old Navy coupons on your site to generate traffic- but you’ll have to work with their affiliate team to get access to special discount codes.


If you have a YouTube channel, you can create videos featuring Old Navy products.

For example, you could do a haul video showing off recent purchases, or do a try-on video where you show viewers how the clothes fit and look on different body types. Y

ou can also include old navy links in the description box of your videos so that viewers can click through and purchase the items you’re featuring.

Email Marketing

Finally, you can promote Old Navy products through email marketing. T

his involves sending emails to your subscribers that feature Old Navy products. You can also run old navy coupons or special offers through your email list to generate sales.

All in all, the old navy affiliate program is a great way to earn commission on old navy products. I’ve found success running these email campaigns on special holidays or deals days like Black Friday.

Old Navy VS Amazon Associates

If you’re wondering how the old navy affiliate program compares to Amazon’s, here’s a quick rundown. Both old navy and amazon offer a wide variety of products, which is great for affiliates. However, old navy offers a lower commission rate (two percent vs 4 percent for Amazon fashion and 10% for Luxury Beauty (Source).

Other Fashion Affiliate Programs include:

Macy’s affiliate program

Nordstrom affiliate program

– Bloomingdale’s affiliate program

– Kohl’s



The Old Navy affiliate program is a great way to earn commission on old navy products. You can join the program by creating a free account with Impact and then apply to the Old Navy affiliate program. Once you are accepted into the program, you will be given a unique tracking code that you can use to earn a commission on Old Navy products.

Last Updated on March 19, 2022 by Ryan Nelson

Niche Facts Staff
We're staff writers for, helping Ryan write articles on affiliate programs and other internet marketing topics.



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