In this post, I examine the Newegg affiliate program, its commission structure, how it compares with the Amazon Associates program, how I'd promote it, and an example of an affiliate site having success promoting Newegg.
If you aren't familiar with Newegg.com, it's an online retailer that sells products like computer hardware and consumer electronics. It's a U.S. based company operating out of City of Industry, California.
Its unique name signifies the 'hope' the company's founders had for e-commerce in the early, lean years of the internet (Source).
If you run a tech site, could the Newegg affiliate program be a profitable monetization option?
My Video Overview
I also shot a short video overview of the Newegg Affiliate Program- check it out for some added insights.
Hi, guys, Ryan from Niche Facts here and today, I’m going to take a look at the Newegg affiliate program.
This tech retailer that’s pretty well known, at least in America, and they have, they’ve really at least initially, started off with a lot of like tech products like if you hover over something like this over here you’ll see that they have a huge selection of things like laptops gaming, laptop accessory.
They do stuff like video cards, so if you’re building a computer, this is a place you go to actually purchase a lot of the hardware components and get good prices on them and there’s a lot of user reviews.
So it’s actually a very well-known well-established technology E-Commerce company they’ve also kind of broadened into other things, health and sports because they probably figured out you know that they could rank for them and drive traffic to them.
So they have this kind of ancillary product lines- hobbies, apparel, health, and sports, automotive, but really the what they’re most well-known for is the electronics and technology products.
So I’m just going to go over the affiliate program. What it’s Commission structure looks like- how it compares with the Amazon Associates Program, how I promote it and then I also have an example of an affiliate site that I like in this niche that’s promoting Newegg.
So in the link below the video in the description, I have a link to this post and also to where you can sign up with CJ Affiliate and you get access to them different Newegg, affiliate programs.
So, to start off, there are actually three different affiliate programs that you can join Newegg Business, which is like their b2b offering. So that’s if you have like, if you have you, know the business blog.
This is where, if people can do like bulk purchases – and you know specialty stuff for like offices and things like that, but the primary one at least for the U.S. – is this one right here: the Newegg.com Consumer Electronics program and then there’s also another one for Canada.
So if you have Canadian traffic, that’s where you’d really be playing.
So in terms of Commission- at the time of this writing this affiliate program page says that it provides 2.5% commission and once this loads, you can see that see- it says it right here, 2.5% commission, but if you actually go into CJ affiliate you’ll see that it is 1.5% for this.
That is what you will be getting if you refer a sales. Another important thing- this is really important is that there are exclusions. A lot of these affiliate programs they publish, if you click into it, and you go to Program Terms, you’ll see that, for instance, right now, all Apple products are one percent.
You don’t get anything on gift cards, you don’t get anything on video cards or video game consoles, and this is like a really long list of things, and that’s really it’s really important to see that here that they don’t actually pay you on stuff, like that- really you know, that’s something you should know for any affiliate program that you join.
You always want to go in. Look at the program terms, other things you should be aware of.
Sometimes they don’t let you promote on social. Sometimes they want to pre-approve email copy.
Oh usually always they have like right here, search engine marketing bidding keywords that they won’t. Let you advertise against, like turn like brand terms like Newegg you like promo code and then again it’s unlikely that you’ll actually with such slim margins.
Whatever affiliate network you join, there will always be program terms that you can take a look at and just make sure that what the method of your promotion is aligning with their actual the actual affiliate terms.
hat, I mean, that’s really important to take a look at so just remember that it is a pretty low Commission rate and that’s just what happens with technology products in general. There are very slim margins to begin with, so they don’t have much space, much room to actually pay out, publishers that are promoting them and you can. You can compare it with Amazon.
So, for example, the PC components category for Amazon is 2.5 %.
A lot of people complain: all Amazon doesn’t pay a lot. Well, compare it with half a percentage for the things on a new egg, and then I printed out this the Amazon Commission structure here and this is subject to change. So if you want to join you just click through to the CJ Affiliate Network.
I’m already logged in here and I’m at. I think I am a member of this. Yes, so you see I’m a member of the US version like if you’re, if you’re, not a member you’ll, see a link to join program. So if you just type in like new egg in this keyword, search here, it’ll pull up all these and you, then you can just click to join.
So the next thing I wanted to do was to take a look at some of the keyword research. So essentially, I ran Newegg through Ahrefs. And I just pulled out a ton of their rankings. So you can see you know, there’s a lot of like computer parts here that they rank for these are video cards, for example. So if I were, if I were interested in promoting this, I would take a look at sorting this by difficulty. I would just kind of eyeball it across the board here and you can see like there’s a difficulty score of six Lenovo outlet. You know 55,000 SSD that’s more competitive at 55, for I don’t even know what this is.
So you can click into the table like this and you could actually see where the landing pages are ranking.
A lot of people who are into like building really high-quality computer desktop systems and they purchase these. You know they’ll build out like some pretty fancy hardware for their computers that that’s really a lot of the keywords they rank for or in that kind of space. Of high-end technology products, you can see VR headset they’re ranking number two. I mean that’s really great, so you could sort this table. You could actually do it by sort.
If you sort of A to Z, and apply it, then you’ll see like okay- these are the really low competition ones.
Let’s say so, for instance like this – is a great keyword right here like horse share cases not sure how to pronounce it, but I am familiar with with the brand. Actually, I think my computer, my desktop, is actually manufactured. The case is actually manufactured by them. This is a really good space to be in is it that you do a whole niche site on just computer cases like this.
These are pretty expensive. Now, there are some really high-end ones here and there’s a lot of. If you know this brand term is getting 23,000 searches a month, you can, you can understand, there’s tons of longtail keyword opportunity if something like this, this secondary is already pulling in so much traffic and in such a low competition score according to the H rest. So, that’s how I what I would really consider creating content, applying traffic and pushing it to an affiliate program like new, a guy would just scour a table like this, and just you know, pick out a few words here and there’s so many that you can just Rank for like look at this one refurbished ps4, you could just do like a whole post on and where’s the best place to buy a refurbished ps4 like what you should consider before. Buying one will sort of warranties and there’s so much information.
You can provide and something like this because that’s something where you know consumers it’s a little bit of a gray area. Hope people are a little bit unclear about what do they get with a refurbished. You know ps4 gaming system, but then again, let’s remember that this is actually now that I recall the affiliate program actually excludes you from promoting video game consoles.
So that’s an example in the wild here. So even if you could use this table just for, if you’re in the Amazon Associates Program, there are still amazing keyword opportunities here, so that that’s sort of how I would think about promoting, at least within organic SEO. The other side of things is leveraging the deals and promotions section of their website. Here I link to their daily deals that marketplace spotlights. If you have a tech site, you’ve got an email list, you could blast or broadcast affiliate links and promotions to your list, and that could be pretty useful.
You know you’re not trying to spam people but, for instance, if you notice, like a really amazing deal here likes, you know it’s some sort of laptop, that’s deeply discounted. That’s a great thing to ping your list about- like maybe people love these, this Master Mouse. So it’s currently 30 % off.
So that’s another idea. You know you fish finding deals, ways that new egg is outperforming Amazon when it comes to price and then the other side of it is finding unique products. So if you click this link here, you see some of the featured sellers that they have access to, not that they’re, the only ones who sell them, but you know, there’s there’s things in here that they probably have more more of the brands products than other retailers.
Like Amazon might- maybe they have a different SKU, a different product line of Dyson’s. You can see there’s like a ton of products here, there’s- scroll, the whole page, there’s tons and tons, and I guarantee you that they have stuff that Amazon just doesn’t, especially when it comes to a lot of the computer hardware.
Components you’ll find that they have stuff vets, but nobody else really does at least or at least Amazon, doesn’t that’s another side of how I would other another way. You know that you have to ferret out and figure out which which products with types of products do they have, but other other affiliate programs don’t have other e-commerce. Retailers don’t have and then that’s something that’s another way that it can outperform your the more popular Amazon Associates. So I just dug up a new egg affiliate link in the wild, and I it’s actually a PC Magazine page.
So what this is. This is probably this is like a vestige of their Black Friday promotion that PC Mag ran so whenever Black Friday or Cyber Monday occurs between you know in November.
Now it’s redirecting me, so this was back in November 10th 2017. This probably went out to their email list because everyone I know I was back back in November. Everyone was looking for the best Black Friday deals, and this is a prime time to promote something like Newegg, as well as on Cyber Monday.
So you can see all these are affiliate wings and I should say PC Magazine, they may have their own affiliate agreement with new eggs like a lot of time. These really big brands, I’m not just joining up through CJ and you know, be kind of getting subject to this relatively low Commission rate they might be, they might have something. You know a a higher Commission rate that they can leverage, but I don’t know for sure.
This thing keeps loading loading forever really annoying. So that’s an example of something you can send to your email list. Now you you don’t just wouldn’t necessarily just link directly to it’s Newegg. You know you send them to a landing page. Four people could see. You’Ll use the best gaming deals within with a new egg, so that that’s how I would consider promoting it. If you’d want to be aware of the exclusions that you make a subject to you, don’t want to figure out if it’s something you even want to promote.
Considering how how low the margins are on technology products in general, especially when you compare with Amazon, which has a lot less exclusions when it comes to the products that you’re able to promote? So that’s basically what I wanted to take a look at here. It’S I’ve been a member for a while, and I’ve probably generated less than like $ 20 in sales. In like two years huh, I haven’t had much success with it, but it’s you know it’s. It depends what niche you’re in and how you’re gon na promote it. It really, I don’t make a big effort to actually promote Newegg, because it’s assists not only worth it to me. Amazon converts so much better and has better the emission rates.
Newegg Program Overview
Obviously, one of the most important aspects of the program, besides its conversion potential, is its commission rate.
According to their affiliate program, Newegg provides 2.5% commission for any sales you generate for them, but within the CJ Affiliate network, the commissions are actually 0.5% - 1% for the Newegg.com Consumer Electronics affiliate program, as you can see below:
Make sure you examine Newegg's Program Terms within CJ Affiliate because they spell out some exclusions.
As of this writing, in June 2018, some of the most important details include:
- Flat 1.00% commissions on Apple products
- Gift Cards/Video Cards/Video Game Consoles earn 0% USD
Newegg VS Amazon Commissions
As you can see in the Amazon commission structure, the Amazon PC, PC Components, DVD & Blu-Ray category is paying 2.5%, which surpasses the 0.5-1% commission payout for the Newegg referral program.
|Product Category||Commission Rate|
|Amazon Gift Cards, Wine||0%|
|Video Games & Video Game Consoles||1%|
|Televisions, Digital Video Games||2%|
|PC, PC Components, DVD & Blu-Ray||2.5%|
|Amazon Fresh, Toys||3%|
|Amazon Fire Tablet Devices, Dash Buttons, Amazon Kindle Devices||4%|
|Physical Books, Health & Personal Care, Sports, Kitchen, Automotive, Baby Products||4.5%|
|Digital Music, Grocery, Physical Music, Handmade, Digital Videos||5%|
|Headphones, Beauty, Musical Instruments, Business & Industrial Supplies||6%|
|Apparel, Amazon Element Smart TV (with Fire TV), Amazon Fire TV Devices, Jewelry, Luggage, Shoes, Handbags & Accessories, Watches, Amazon Echo Devices||7%|
|Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Pantry||8%|
|Amazon Fashion Women, Men & Kids Private Label, Luxury Beauty, Amazon Coins||10%|
|All Other Categories||4%|
How To Join
The Newegg affiliate program sits within the CJ Affiliate network. There are 3 separate options if you want to promote them:
There's Newegg Business, which bills itself as a B2B e-commerce company that specializes in competitively priced technology and entertainment retail goods. They also provide publishers b2b products for office and school supplies.
As you can see, the 3 month EPC is $52.06, as of June 2018.
And then there's the basic b2c Newegg affiliate program for U.S (3 month EPC: $10.50) and Canadian traffic (3 month EPC: $10.70).
What Can You Promote?
As an affiliate, you can promote a variety of computer and electronic products. Just head over to their site and hover over their Deals & Services tab:
As you can see, there's a ton of tech products:
- Desktop Computers
- Gaming Desktops
- All-in-One Computers
- Server & Workstation Systems
- Chromebox Desktops & Mini PCs
- Business Desktops
- Laptops / Notebooks
- 2-in-1 Laptops
- Mobile Workstations
- Touchscreen Systems
- Microsoft Surface
- Gaming Laptops
- 7th Gen Intel Gaming Laptops
- GeForce GTX 10 Series
- 4K/120Hz Gaming Laptops
- SLI Gaming Laptops
- Battery Finder
- Cable Finder
- Ink & Toner Finder
- Memory Finder
- Input Devices
- Keyboards & Mice
- Printers / Scanners & Supplies
- Power Protection
- Headsets, Speakers & Soundcards
- Printer Ink & Toner
- KVM Switches
- 3D Printing
- Computer Accessories
- Laptop Accessories
- Laptop Cases & Bags
- Docking Stations
- Adapters & Gender Changers
- Core Components
- CPUs / Processors
- Video Cards & Video Devices
But, interestingly, they've broadened their product coverage to include Hobbies & Toys, Health, Apparel and Sports.
Newegg And VigLink
You can also use VigLink to monetize Newegg links. The way this works, if your site is already linking to Newegg, and it's not an affiliate link, VigLink will transform that link into an affiliate link.
As of June 2018, VigLink is paying a $1.78 commission on Newegg referrals. You can promote newegg.ca, newegg.com and neweggflash.com.
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How To Promote
As I've written about in my other affiliate program reviews, if you're interested in promoting Newegg, you'll have to consider how it stacks up against Amazon.
What incentive do purchasers have for buying from Newegg over the king of eCommerce?
Newegg Keyword Research
To get a sense of their most popular products, I extracted 1,000 of the top keywords for Newegg.com, excluding a bunch of high-volume brand keywords.
Use this keyword data to brainstorm content ideas- pay attention to the Difficulty score.
I've found most success by producing content that targets lower competition keywords with significant search traffic Volume.
Deals & Promotions
My advice is to search out price arbitrage opportunities. Head over to Newegg's Deals & Services sections and check out their Daily Deals and their Marketplace Spotlight to find compelling specials you can promote to your audience.
This lends itself to a tech deals website or a tech authority site with an email list.
Obviously, if your traffic is all SEO, these flash deals aren't going to work as well because you'd have to be swapping links out on your content on a daily basis- no one's going to do that.
As of this writing, Newegg is promoting a variety of Featured Sellers. This would be a good place to start if you want to find products unique to Newegg- because that's obviously one of the few advantages this tech retailer could have over Amazon.
They are currently promoting Dyson, Adorama, Strawberrynet, Varidsek, Tirebuyer, Cryorig and DXRacer.
Affiliate Site Example
PCMag is one of the big players in the technology space. In this post entitled Newegg Tips Black Friday Gaming, PC Deals they profile Newegg's Black Friday deals.
This is a great strategy, particularly if you have an email list. I know that whenever Black Friday or Cyber Monday rolls around I'm always looking for the best deals from various retailers. PCMag makes it easy to see the best Newegg specials- all of them affiliate links.
I should say, it's possible that PCMag has crafted a private partnership with Newegg- so they might be earning more competitive commissions than what is publicly available within the CJ Affiliate network.
Regardless, when you think about promotional strategies- you nee to match the content you create with the platform you're getting traffic from. So, if you're trying to get organic traffic, you'll want to choose a keyword wisely, produce long-form, highly structured on-page content.
If you've got a decent sized email list, promoting content like PCMag's Black Friday deals rundown is a good example- this is a great piece of content to broadcast to your list to alert them to limited time deals.
If you're promoting content on social media, obviously you'll want to craft the messaging and imagery so that it's contextually appropriate. You wouldn't want to just repost your Tweet to Pinterest and Instagram- you have to pay attention to the context of the platform with regard to their respective demographics, media size & formatting.
Read More Of My Niche Reports
It's a low margin affiliate program. Any success you have with it will depend on ferreting out unique product promotion opportunities.
It'll never be your biggest earner, but there could be some unique monetization opportunities if you're able to capitalize on deals and promotions, particularly during the Black Friday and Cyber Monday buying frenzy.