The Newegg Affiliate Program [Full Review]

Hi, guys, Ryan from Niche Facts here and today, I’m going to take a look at the Newegg affiliate program.

This tech retailer that’s pretty well known, at least in America, and they have, they’ve really at least initially, started off with a lot of like tech products like if you hover over something like this over here you’ll see that they have a huge selection of things like laptops gaming, laptop accessory.

They do stuff like video cards, so if you’re building a computer, this is a place you go to actually purchase a lot of the hardware components and get good prices on them and there’s a lot of user reviews.

So it’s actually a very well-known well-established technology E-Commerce company they’ve also kind of broadened into other things, health and sports because they probably figured out you know that they could rank for them and drive traffic to them.

So they have this kind of ancillary product lines- hobbies, apparel, health, and sports, automotive, but really the what they’re most well-known for is the electronics and technology products.

So I’m just going to go over the affiliate program. What it’s Commission structure looks like- how it compares with the Amazon Associates Program, how I promote it and then I also have an example of an affiliate site that I like in this niche that’s promoting Newegg.

So in the link below the video in the description, I have a link to this post and also to where you can sign up with CJ Affiliate and you get access to them different Newegg, affiliate programs.

So, to start off, there are actually three different affiliate programs that you can join Newegg Business, which is like their b2b offering. So that’s if you have like, if you have you, know the business blog.

This is where, if people can do like bulk purchases – and you know specialty stuff for like offices and things like that, but the primary one at least for the U.S. – is this one right here: the Newegg.com Consumer Electronics program and then there’s also another one for Canada.

So if you have Canadian traffic, that’s where you’d really be playing.

So in terms of Commission- at the time of this writing this affiliate program page says that it provides 2.5% commission and once this loads, you can see that see- it says it right here, 2.5% commission, but if you actually go into CJ affiliate you’ll see that it is 1.5% for this.

That is what you will be getting if you refer a sales. Another important thing- this is really important is that there are exclusions. A lot of these affiliate programs they publish, if you click into it, and you go to Program Terms, you’ll see that, for instance, right now, all Apple products are one percent.

You don’t get anything on gift cards, you don’t get anything on video cards or video game consoles, and this is like a really long list of things, and that’s really it’s really important to see that here that they don’t actually pay you on stuff, like that- really you know, that’s something you should know for any affiliate program that you join.

You always want to go in. Look at the program terms, other things you should be aware of.

Sometimes they don’t let you promote on social. Sometimes they want to pre-approve email copy.

Oh usually always they have like right here, search engine marketing bidding keywords that they won’t. Let you advertise against, like turn like brand terms like Newegg you like promo code and then again it’s unlikely that you’ll actually with such slim margins.

 Whatever affiliate network you join, there will always be program terms that you can take a look at and just make sure that what the method of your promotion is aligning with their actual the actual affiliate terms.

hat, I mean, that’s really important to take a look at so just remember that it is a pretty low Commission rate and that’s just what happens with technology products in general. There are very slim margins to begin with, so they don’t have much space, much room to actually pay out, publishers that are promoting them and you can. You can compare it with Amazon.

So, for example, the PC components category for Amazon is 2.5 %.

A lot of people complain: all Amazon doesn’t pay a lot. Well, compare it with half a percentage for the things on a new egg, and then I printed out this the Amazon Commission structure here and this is subject to change. So if you want to join you just click through to the CJ Affiliate Network.

I’m already logged in here and I’m at. I think I am a member of this. Yes, so you see I’m a member of the US version like if you’re, if you’re, not a member you’ll, see a link to join program. So if you just type in like new egg in this keyword, search here, it’ll pull up all these and you, then you can just click to join.

So the next thing I wanted to do was to take a look at some of the keyword research. So essentially, I ran Newegg through Ahrefs. And I just pulled out a ton of their rankings. So you can see you know, there’s a lot of like computer parts here that they rank for these are video cards, for example. So if I were, if I were interested in promoting this, I would take a look at sorting this by difficulty. I would just kind of eyeball it across the board here and you can see like there’s a difficulty score of six Lenovo outlet. You know 55,000 SSD that’s more competitive at 55, for I don’t even know what this is.

So you can click into the table like this and you could actually see where the landing pages are ranking.

A lot of people who are into like building really high-quality computer desktop systems and they purchase these. You know they’ll build out like some pretty fancy hardware for their computers that that’s really a lot of the keywords they rank for or in that kind of space. Of high-end technology products, you can see VR headset they’re ranking number two. I mean that’s really great, so you could sort this table. You could actually do it by sort.

If you sort of A to Z, and apply it, then you’ll see like okay- these are the really low competition ones.

Let’s say so, for instance like this – is a great keyword right here like horse share cases not sure how to pronounce it, but I am familiar with with the brand. Actually, I think my computer, my desktop, is actually manufactured. The case is actually manufactured by them. This is a really good space to be in is it that you do a whole niche site on just computer cases like this. 

These are pretty expensive. Now, there are some really high-end ones here and there’s a lot of. If you know this brand term is getting 23,000 searches a month, you can, you can understand, there’s tons of longtail keyword opportunity if something like this, this secondary is already pulling in so much traffic and in such a low competition score according to the H rest. So, that’s how I what I would really consider creating content, applying traffic and pushing it to an affiliate program like new, a guy would just scour a table like this, and just you know, pick out a few words here and there’s so many that you can just Rank for like look at this one refurbished ps4, you could just do like a whole post on and where’s the best place to buy a refurbished ps4 like what you should consider before. Buying one will sort of warranties and there’s so much information.

You can provide and something like this because that’s something where you know consumers it’s a little bit of a gray area. Hope people are a little bit unclear about what do they get with a refurbished. You know ps4 gaming system, but then again, let’s remember that this is actually now that I recall the affiliate program actually excludes you from promoting video game consoles.

So that’s an example in the wild here. So even if you could use this table just for, if you’re in the Amazon Associates Program, there are still amazing keyword opportunities here, so that that’s sort of how I would think about promoting, at least within organic SEO. The other side of things is leveraging the deals and promotions section of their website. Here I link to their daily deals that marketplace spotlights. If you have a tech site, you’ve got an email list, you could blast or broadcast affiliate links and promotions to your list, and that could be pretty useful.

You know you’re not trying to spam people but, for instance, if you notice, like a really amazing deal here likes, you know it’s some sort of laptop, that’s deeply discounted. That’s a great thing to ping your list about- like maybe people love these, this Master Mouse. So it’s currently 30 % off.

So that’s another idea. You know you fish finding deals, ways that new egg is outperforming Amazon when it comes to price and then the other side of it is finding unique products. So if you click this link here, you see some of the featured sellers that they have access to, not that they’re, the only ones who sell them, but you know, there’s there’s things in here that they probably have more more of the brands products than other retailers.

Like Amazon might- maybe they have a different SKU, a different product line of Dyson’s. You can see there’s like a ton of products here, there’s- scroll, the whole page, there’s tons and tons, and I guarantee you that they have stuff that Amazon just doesn’t, especially when it comes to a lot of the computer hardware.

Components you’ll find that they have stuff vets, but nobody else really does at least or at least Amazon, doesn’t that’s another side of how I would other another way. You know that you have to ferret out and figure out which which products with types of products do they have, but other other affiliate programs don’t have other e-commerce. Retailers don’t have and then that’s something that’s another way that it can outperform your the more popular Amazon Associates. So I just dug up a new egg affiliate link in the wild, and I it’s actually a PC Magazine page.

So what this is. This is probably this is like a vestige of their Black Friday promotion that PC Mag ran so whenever Black Friday or Cyber Monday occurs between you know in November.

Now it’s redirecting me, so this was back in November 10th 2017. This probably went out to their email list because everyone I know I was back back in November. Everyone was looking for the best Black Friday deals, and this is a prime time to promote something like Newegg, as well as on Cyber Monday.

So you can see all these are affiliate wings and I should say PC Magazine, they may have their own affiliate agreement with new eggs like a lot of time. These really big brands, I’m not just joining up through CJ and you know, be kind of getting subject to this relatively low Commission rate they might be, they might have something. You know a a higher Commission rate that they can leverage, but I don’t know for sure.

This thing keeps loading loading forever really annoying. So that’s an example of something you can send to your email list. Now you you don’t just wouldn’t necessarily just link directly to it’s Newegg. You know you send them to a landing page. Four people could see. You’Ll use the best gaming deals within with a new egg, so that that’s how I would consider promoting it. If you’d want to be aware of the exclusions that you make a subject to you, don’t want to figure out if it’s something you even want to promote.

Considering how how low the margins are on technology products in general, especially when you compare with Amazon, which has a lot less exclusions when it comes to the products that you’re able to promote? So that’s basically what I wanted to take a look at here. It’S I’ve been a member for a while, and I’ve probably generated less than like $ 20 in sales. In like two years huh, I haven’t had much success with it, but it’s you know it’s. It depends what niche you’re in and how you’re gon na promote it. It really, I don’t make a big effort to actually promote Newegg, because it’s assists not only worth it to me. Amazon converts so much better and has better the emission rates.