In this post, I examine the Newegg affiliate program, its commission structure, how it compares with the Amazon Associates program, how I'd promote it, and an example of an affiliate site having success promoting Newegg.
If you aren't familiar with Newegg.com, it's an online retailer that sells products like computer hardware and consumer electronics. It's a U.S. based company operating out of City of Industry, California.
Its unique name signifies the 'hope' the company's founders had for e-commerce in the early, lean years of the internet (Source).
If you run a tech site, could the Newegg affiliate program be a profitable monetization option?
My Video Overview
I also shot a short video overview of the Newegg Affiliate Program- check it out for some added insights.
Newegg Program Overview
Obviously, one of the most important aspects of the program, besides its conversion potential, is its commission rate.
According to their affiliate program, Newegg provides 2.5% commission for any sales you generate for them, but within the CJ Affiliate network, the commissions are actually 0.5% - 1% for the Newegg.com Consumer Electronics affiliate program, as you can see below:
Make sure you examine Newegg's Program Terms within CJ Affiliate because they spell out some exclusions.
As of this writing, in June 2018, some of the most important details include:
- Flat 1.00% commissions on Apple products
- Gift Cards/Video Cards/Video Game Consoles earn 0% USD
Newegg VS Amazon Commissions
As you can see in the Amazon commission structure, the Amazon PC, PC Components, DVD & Blu-Ray category is paying 2.5%, which surpasses the 0.5-1% commission payout for the Newegg referral program.
|Product Category||Commission Rate|
|Amazon Gift Cards, Wine||0%|
|Video Games & Video Game Consoles||1%|
|Televisions, Digital Video Games||2%|
|PC, PC Components, DVD & Blu-Ray||2.5%|
|Amazon Fresh, Toys||3%|
|Amazon Fire Tablet Devices, Dash Buttons, Amazon Kindle Devices||4%|
|Physical Books, Health & Personal Care, Sports, Kitchen, Automotive, Baby Products||4.5%|
|Digital Music, Grocery, Physical Music, Handmade, Digital Videos||5%|
|Headphones, Beauty, Musical Instruments, Business & Industrial Supplies||6%|
|Apparel, Amazon Element Smart TV (with Fire TV), Amazon Fire TV Devices, Jewelry, Luggage, Shoes, Handbags & Accessories, Watches, Amazon Echo Devices||7%|
|Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Pantry||8%|
|Amazon Fashion Women, Men & Kids Private Label, Luxury Beauty, Amazon Coins||10%|
|All Other Categories||4%|
How To Join
The Newegg affiliate program sits within the CJ Affiliate network. There are 3 separate options if you want to promote them:
There's Newegg Business, which bills itself as a B2B e-commerce company that specializes in competitively priced technology and entertainment retail goods. They also provide publishers b2b products for office and school supplies.
As you can see, the 3 month EPC is $52.06, as of June 2018.
And then there's the basic b2c Newegg affiliate program for U.S (3 month EPC: $10.50) and Canadian traffic (3 month EPC: $10.70).
What Can You Promote?
As an affiliate, you can promote a variety of computer and electronic products. Just head over to their site and hover over their Deals & Services tab:
As you can see, there's a ton of tech products:
- Desktop Computers
- Gaming Desktops
- All-in-One Computers
- Server & Workstation Systems
- Chromebox Desktops & Mini PCs
- Business Desktops
- Laptops / Notebooks
- 2-in-1 Laptops
- Mobile Workstations
- Touchscreen Systems
- Microsoft Surface
- Gaming Laptops
- 7th Gen Intel Gaming Laptops
- GeForce GTX 10 Series
- 4K/120Hz Gaming Laptops
- SLI Gaming Laptops
- Battery Finder
- Cable Finder
- Ink & Toner Finder
- Memory Finder
- Input Devices
- Keyboards & Mice
- Printers / Scanners & Supplies
- Power Protection
- Headsets, Speakers & Soundcards
- Printer Ink & Toner
- KVM Switches
- 3D Printing
- Computer Accessories
- Laptop Accessories
- Laptop Cases & Bags
- Docking Stations
- Adapters & Gender Changers
- Core Components
- CPUs / Processors
- Video Cards & Video Devices
But, interestingly, they've broadened their product coverage to include Hobbies & Toys, Health, Apparel and Sports.
Newegg And VigLink
You can also use VigLink to monetize Newegg links. The way this works, if your site is already linking to Newegg, and it's not an affiliate link, VigLink will transform that link into an affiliate link.
As of June 2018, VigLink is paying a $1.78 commission on Newegg referrals. You can promote newegg.ca, newegg.com and neweggflash.com.
Getting Started With Niche SitesUse the strategies on this page in conjunction with my niche site process. Here it is in a nutshell:
- AuthorityHacker's Authority Site System (my review): a complete, step-by-step system to start growing your own highly profitable affiliate & authority niche site.
- A cloud-based on-page optimization tool: Surfer SEO makes your on-page SEO easier, faster, and more effective than ever using data-driven, real-time signals to rank in search engines.
- A reliable and fast hosting solution like SiteGround (my review)
- A brandable domain name from GoDaddy (my guide)
- A premium theme- I use GeneratePress but there are some cool niche themes on ThemeForest
- SEO Friendly Article Writing ($8-$12 / 1,000 words) from HireWriters (read: my HireWriters review)
- Powerful Backlinks from Authority.Builders (read: my Authority.Builders review)
- An automated social media drip campaign from MissingLettr
- An auto-responder to build your email list– ConvertKit is what I'm using (read: my ConvertKit review)
- Finally- you can always refer to my free step-by-step niche selection guide and all of my free niche reports for inspiration
How To Promote
As I've written about in my other affiliate program reviews, if you're interested in promoting Newegg, you'll have to consider how it stacks up against Amazon.
What incentive do purchasers have for buying from Newegg over the king of eCommerce?
Newegg Keyword Research
To get a sense of their most popular products, I extracted 1,000 of the top keywords for Newegg.com, excluding a bunch of high-volume brand keywords.
Use this keyword data to brainstorm content ideas- pay attention to the Difficulty score.
I've found most success by producing content that targets lower competition keywords with significant search traffic Volume.
Deals & Promotions
My advice is to search out price arbitrage opportunities. Head over to Newegg's Deals & Services sections and check out their Daily Deals and their Marketplace Spotlight to find compelling specials you can promote to your audience.
This lends itself to a tech deals website or a tech authority site with an email list.
Obviously, if your traffic is all SEO, these flash deals aren't going to work as well because you'd have to be swapping links out on your content on a daily basis- no one's going to do that.
As of this writing, Newegg is promoting a variety of Featured Sellers. This would be a good place to start if you want to find products unique to Newegg- because that's obviously one of the few advantages this tech retailer could have over Amazon.
They are currently promoting Dyson, Adorama, Strawberrynet, Varidsek, Tirebuyer, Cryorig and DXRacer.
Affiliate Site Example
PCMag is one of the big players in the technology space. In this post entitled Newegg Tips Black Friday Gaming, PC Deals they profile Newegg's Black Friday deals.
This is a great strategy, particularly if you have an email list. I know that whenever Black Friday or Cyber Monday rolls around I'm always looking for the best deals from various retailers. PCMag makes it easy to see the best Newegg specials- all of them affiliate links.
I should say, it's possible that PCMag has crafted a private partnership with Newegg- so they might be earning more competitive commissions than what is publicly available within the CJ Affiliate network.
Regardless, when you think about promotional strategies- you nee to match the content you create with the platform you're getting traffic from. So, if you're trying to get organic traffic, you'll want to choose a keyword wisely, produce long-form, highly structured on-page content.
If you've got a decent sized email list, promoting content like PCMag's Black Friday deals rundown is a good example- this is a great piece of content to broadcast to your list to alert them to limited time deals.
If you're promoting content on social media, obviously you'll want to craft the messaging and imagery so that it's contextually appropriate. You wouldn't want to just repost your Tweet to Pinterest and Instagram- you have to pay attention to the context of the platform with regard to their respective demographics, media size & formatting.
Read More Of My Niche Reports
It's a low margin affiliate program. Any success you have with it will depend on ferreting out unique product promotion opportunities.
It'll never be your biggest earner, but there could be some unique monetization opportunities if you're able to capitalize on deals and promotions, particularly during the Black Friday and Cyber Monday buying frenzy.