In this post, I’m going to take a look at the Namecheap affiliate program.
I’ll showcase some keyword research to see what terms Namecheap.com itself ranks for and promotional strategies I’d consider to monetize with this registrar.
According to Wikipedia, “Namecheap, Inc. is an ICANN-accredited registrar, which provides services on domain name registration, and offers for sale domain names that are registered to third parties (also known as aftermarket domain names). It is also a web hosting company, based in Phoenix, Arizona. The company claims to manage over 10 million domains.”
How Much Can You Earn?
- Domains 20%
- Hosting Packages 35%
- SSL Certificates 35%
- Private Email 20%
- PremiumDNS 20%
- Apps 0%
- Marketplace and Premium Domains 0%
You can find the Namecheap affiliate program inside of several different affiliate networks including Impact Radius, ShareASale and Commission Junction.
Affiliate programs like GoDaddy and Namecheap are generally easy to get into.
The competition is fierce for buyer traffic and these affiliate programs are not as finicky about accepting publishers compared to more prestigious brands like Airbnb.
One of the most frequent questions I get from readers is how to get into a particular affiliate program. Oftentimes people don’t realize prestigious companies like Nike, Apple and Airbnb don’t just auto approve publisher applications.
They protect their brand and are selective about who they work with. Not so much when it comes to domain name registration.
Getting Started With Niche SitesUse the strategies on this page in conjunction with my niche site process. Here it is in a nutshell:
- AuthorityHacker's Authority Site System (my review): a complete, step-by-step system to start growing your own highly profitable affiliate & authority niche site.
- A cloud-based on-page optimization tool: Surfer SEO makes your on-page SEO easier, faster, and more effective than ever using data-driven, real-time signals to rank in search engines.
- A reliable and fast hosting solution like SiteGround (my review)
- A brandable domain name from GoDaddy (my guide)
- A premium theme- I use GeneratePress but there are some cool niche themes on ThemeForest
- SEO Friendly Article Writing ($8-$12 / 1,000 words) from HireWriters (read: my HireWriters review)
- Powerful Backlinks from Authority.Builders (read: my Authority.Builders review)
- An automated social media drip campaign from MissingLettr
- An auto-responder to build your email list– ConvertKit is what I'm using (read: my ConvertKit review)
- Finally- you can always refer to my free step-by-step niche selection guide and all of my free niche reports for inspiration
According to Commission Junction Performance metrics, the 3 month EPC is $10.12 USD and the 7 day EPC is $13.09.
This means that on average, for every 100 clicks publishers are sending to Namecheap, they are earning $13 over the past seven days and $10 over the past 3 months.
If you are interested in this type of affiliate program, make sure to go and read my GoDaddy affiliate program review, as well.
I used Ahrefs to extract Namecheap’s top 1,000 performing organic keywords.
I filtered out the term “Namecheap” to only focus on non-branded search queries.
Doing this identifies different content themes you can focus on if you want to promote their products.
For example, if you are into SEO, this is a great place to start to identify different content topics you can write about on your website.
As well, it identifies the most popularly searched perms, which is good to know if you are doing social promotion on platforms like Twitter or Pinterest.
You can see that they rank for a variety of technical, website-related terms, particularly clustered around domain names.
- domain name search
- cheap domains
- domain names
- cheap domain
- whois lookup
- buy a domain
- domain name
- buy domain name
- buy domain
- domains for sale
- .to domain
- free dns
- cheap domain names
- wild west domains
- whois domain
- cheap domain registration
- who is lookup
- domain name registration
If I were to approach this niche as an SEO, I would look at you create long-form content around low difficulty keywords.
You can see in this keyword research table that the term “.ai domain” has a keyword difficulty of 3 and is getting 1,800 searches a month- if you’re an SEO, this is a great opportunity.
Read More Of My Niche Reports
If you want to promote an offer like this, it makes sense to be in a tech, blogging, make money online, or small business niche where people need help figuring out how to purchase domain names, hosting packages, private emails, etc.
One of my authority sites is in the tech niche and I have one post dedicated to a big GoDaddy (a Namecheap competitor) keyword that gets a lot of traffic.
I include a variety of different calls to action that pushes traffic to GoDaddy. Finding that particular keyword was somewhat tricky because a lot of the terms that would attract qualified organic traffic are really competitive- especially in the hosting and domain name space.
As I touched on before, SEO is a popular traffic acquisition method. If you’re able to rank for some of these website terms, you can push a good deal of traffic on a continual basis to Namecheap.
In fact, the entire purpose of this post is to acquire traffic from the Namecheap query “Namecheap affiliate program” and I might even include affiliate links to it down the line if I’m getting traffic to this page.
This is a pretty dry topic. Direct linking to Namecheap from a visual platform like Pinterest or a viral engagement platform like Twitter isn’t a high conversion tactic, but I’ve seen people try.
A better method is to tap into a relevant topic like “how to start a blog”, promote that on Pinterest, and include Namecheap affiliate links in the content.
When I searched for “Namecheap” on Pinterest, the top Pin that I found didn’t even include that term in the Pin’s title or description:
Instead, This pin entitled “How To Start A Blog: A Beginner’s Guide” Links to a website that provides a step-by-step process for starting a blog:
The ‘how to start a blog’ niche is insanely competitive and lucrative, especially within SEO, but if you’re able to leverage traffic from other platforms like Pinterest you can definitely see some traffic wins.
YouTube is a natural fit- just publish a tech guide like this one promoting their services:
Email is another viable traffic strategy. If you have a decent-sized email list, you can’t actually promote Namecheap to it.
One strategy I frequently see is to include an affiliate link call to action at the bottom of an email, frequently in the “P.S.” section. It’s a non-pushy way to insert an affiliate link into an email
Filippa, The website auction house, does this. As you can see in the screenshot below, They are promoting HostGator in their emails:
You can do the same thing with Namecheap.
This can be an especially lucrative niche. While Namecheap is best known as a domain name registrar, they also provide hosting packages. If you are at all familiar with SEO, you know that ranking for hosting related keywords is incredibly competitive.
I wouldn’t recommend that novices compete in this area – but if you are in a related niche, I would investigate how to push traffic to Namecheap or a related affiliate program.