If you're a musician, this next niche could be an excellent opportunity for you.
The idea is: musical instruments.
According to Statista, 18.08 million Americans play a musical instrument. Gallup also reports that more than one in two households (54%) have a member who plays a musical instrument. The most popular instruments, according to FirstTutors are as follows:
- Electric guitar
These are expensive, complex purchases that people heavily research before buying. This is a solid recipe for a niche site. And there are tons of different instruments out there.
The Oboe (An Example)
Take the oboe, for instance. While the oboe might not be an incredibly sexy topic, that's precisely what I look for when choosing a niche.
Sure, everyone wants to start websites about iPhones and drones because they're high-tech and cool. The poor oboe, however, just doesn't get the same amount of attention.
Musical Instrument Keyword Research
But, if you check out my Musical Instrument Keyword Research below, you'll see that "oboe" gets 49,500 searches a month. Scroll through- there are so many musical instruments you can build a site around. (Keyword Competitiveness Scores are explained in the key below the table.)
I next ran "oboe" through LongTailPro to deep dive into this primary keyword. There are some solid informational and affiliate keyword opportunities. For example, "what is an oboe" or "english horn vs oboe". Affiliate opportunities are represented by keywords like "oboe case" and "yamaha oboe".
Oboe Keyword Research
While LongTailPro says that it's moderately competitive keyword at "50", when I Google it, the second result is a YouTube video (weak). Another top 5 result is a music school's oboe page, 4 layers deep into the site. And then there are a couple ecommerce pages (another sign of weakness) and some dictionary site's defining what an oboe is (really weak).
Besides high search volume, a quick Google Shopping search shows me that oboes commonly cost over $2,000, with some priced at $5,000!
Oboe Older Oboe made in the USA by Bundy/Selmer. This Oboe has recently been serviced by the wonderful folks ...
This is a magic formula for creating a high-earning affiliate site. Lots of search volume, not a lot of great content.
https://www.youtube.com/watch?v=QNBsgfh4UMY oboe. To learn more about the oboe ...
What's The Big Idea?
The idea here is to create a truly authoritative website around a musical instrument or a class of musical instruments (think oboe vs double reed woodwind musical instruments).
This content will feature affiliate reviews of oboes, informational content that attracts traffic and links, and can even do lead-generation for oboe lessons.
Understanding The Opportunity
The 2 biggest mistakes niche marketers make is going too big or going to small with the niche they choose. For instance, if you start a site called OboeProfessor.com, you're basically locked in to oboe-related content. Going up a level, referring to this helpful Wikipedia entry, I learn that oboes are a type of "reed instrument".
Guatemala, West Africa, Mexico, Honduras, Nicaragua, & Costa Rica
Perhaps it makes sense to create a reed instrument site. You can cover a lot more ground that way, but the broader you go, the more work you'll have to do to cover all the different content areas, and the more difficult it will be to focus your site towards serving a target audience.
One way I would approach determining the scope of the site, besides eye-balling the search volume using LongTailPro or Ahrefs, would be to use a spreadsheet to list out all of the different content ideas. Check out AnswerThePublic for really long-tail keywords.
You'll get a feel of whether the topic of the site is too narrow or too broad just by pre-examining the breadth of the content you'll be publishing. It makes sense to take an organized approach like this before diving into a niche. Having some sense of the niche's peculiarities and problems will also help you figure out if it's something you'll have the wherewithal to pursue.
- You might need to rely on writers with expertise in the instrument
- Amazon instrument availability varies- though it's smart to have non-Amazon product options available to promote in smaller eCommerce stores.