MissingLettr Review: Automatic & Intelligent Drip Campaigns
If you're like me, you're constantly on the lookout for clever automation hacks.
Whether that's stringing together an IFTTT (if this then that) recipe that dims your lights when it rains, or merely republishes all your Tweets to your Blogger profile.
So when App Sumo recently ran a lifetime deal for MissingLettr, I took notice.
What It Does
What MissingLettr does is connect to your site's RSS feed, so whenever you publish a new post, it automatically generates 9 social media posts, spread out over the course of a year.
(RSS integration is painless- they find the feed for you.)
All you have to do is log in and touch the social media drafts up a bit and then approve them.
You can use a speech bubble, plain text, or an image in your posts- scroll down to a sample campaign I created to see what each looks like.
Below is a screenshot of the Dashboard for NicheFacts.com- it gives you an overview of your current campaigns, branding, clicks:
Currently, they support Twitter, Facebook, LinkedIn and Google+. But Instagram and Pinterest integrations are coming, according to their product roadmap.
You can also generate these drip campaigns for older posts, too.
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MissingLettr Video Review
Check out the my MissingLettr overview below for a complete walkthrough:
Hey guys, Ryan from NicheFacts here and today, I’m going to quickly go over how to use missinglettr to automate intelligent drip campaigns. So, if you’re not familiar with this software, what it does is it plugs into your RSS feed on your website and then, whenever you publish a new post, it automatically creates nine posts over the course of a year.
So you could also plug in your old content as well so you’re not just limited to new content going forward, you could plug in any URL from your site and it will produce, like nine of these posts, that kind of extract content from the URL like images and quotes and then lays them out for you to approve so there’s a link in the description, if you want to sign up, there is actually a completely free plan.
So if you just want to try it out, there is a free, zero dollar a month option for you to select those come with. There are some limitations, obviously. So for my own site, I use a missinglettr- so right now, I’m in the missinglettr, not the dashboard, but this is where you go to approve campaigns.
So as you’re posting content, like I just published this piece today about how to use iwriter, just a text brokerage company – and so since it’s plugged into the RSS missinglettr, has this already queued up for me to take a look at so you would click Review Campaign and then you’re prompted to choose the hashtags that you want each of the posts to use. So it’ll actually pull out a bunch of keywords that they like and they think a really popular- and get you some visibility on the different platforms, and so this is a lot.
So I would just you know pick a few of these off like these aren’t popular, so I would just go like this clear them out and they recommend using three one, two three. So this is four, but I’m not gon. Na put this live just yet anyway. So let’s see what it looks like so now we’re in the content review phase – and we could see this is day zero, so this would be published immediately.
So what it does is it picks out. This is like one example post, so it found an image it liked if it took the h1, which is the you know, the the content title, the post title: it does a URL shortening there. So it’s able to track all the link clicks that input all our hashtags there. So that’s one up, one that looks pretty good to me. There’S another one image again with the h1, the hashtag, the URL tracking, and then they vary it up a bit. Now you got this, you got this bubble quote and in my experience is this doesn’t look so great. That’S like high contrast. So like you can actually switch the template. You click there and then that looks a little bit better. You click it again. You could kind of cycle through the different templates they have available, so I kind of like the this one, because this is the easiest to read, but I would actually change the quote cuz like if it looks too long, it gets kind of it doesn’t look. So great on some of the platforms and the text gets all smushed up, so as I’ve been using it, this is kind of how I do it. I just kind of filter through, and I just kind of pick different, like first I’ll pick different images I’ll be like. Okay, like I liked that, as a quote, that’s kind of this is a nice image and 814. I like again it’s the same image, but it’s also day 30. So it’s not like people are seeing you. You know they’re, not getting image fatigue from seeing this over and over. I kind of am biased to images, so I generally just try to because that’s the featured image – it’s not so great, so I don’t use that. I click through a bunch of times. That’S not bad alright, so I don’t have that many images in this particular post. It’S not an amazing example, so you could always just switch to the bubble again. But then again you know it’s over the course of a year, so you just use the same images over and over then I go into the post content and I just try to find you can toggle between the content that I’ve extracts. So I just I kind of just play around and say: okay there’s an image, I’m usually kind of fine, just having the h1 there in the beginning, when the content is appearing more frequently like that stay, zero day three day, seven, you know for the first week, Sometimes I’ll bury the the the actual content of the bit, so you can just click there and it finds a different snippet to use.
The only kind of annoying thing about this that does take some extra time is that for Facebook, because of the the API or the way that there they have to integrate it. I I even emailed them about this. You have to actually be sort of complying with their Facebook’s Terms of Service. You have to paste it in each one has to be pasted. It click Save. So you go to each Facebook copy ctrl V, so you have to do that for every single one, which is somewhat annoying. But honestly, that’s like the most annoying aspect about this. Everything is very seamless. I really like design. It’S very clean. You very quickly come up with different variations of these social posts and then helpfully up here. The campaign summary you know it kind of pulls in the settings that you’ve specified for the campaign I’ll go to those in a minute, so it just gives like a top-level account summary or rather site summaries. Then you can connect to different sites at the same time and then, once you click, I’m not really not going to finalize it, but once you click finish, basically it’ll queue. Everything up from the last option you have is, you could publish it to medium.
That’s kind of cool, so if you enable that after this page missinglettr emails you and says that the your Medium post is ready to be published and you click through and you’re able to kind of just QA, you know quality assure what the medium post looks. Like because it tries to pull in the URL and republish, basically your entire post, so depending on how you format your particulars, your content that may or may not look so great on medium. So it doesn’t automatically publish it. You have to manually go and publish it, which makes sense, because I mean you don’t want to have it look like garbage. Of course, if you’re just trying to like you, know kind of be a little bit callous about how you publish content, you can’t just this is not something that’s gon na easily just automate everything just you know to spam. It out. There is a level of curation involved here, which I kind of like you know, and that’s really how you get the best value out of out of using it. So I’ll go to the dashboard now. So if you sign up you get this dashboard and you can toggle between your different sites and with the URL tracking, it’s pretty cool. It shows you week on week how you’re performing the only thing I don’t like about this is that there really isn’t a granular view into this data, so I would want to see like what type of content performs best like I’m just guessing that this image performs Better than say a bubble, I don’t know – and I think that’s something is on their their to-do list – they’re, actually pretty active with development, so you can actually request features. I’Ve already requested some features, so it’s pretty cool like they’re they’re, actually building this out and turning it into a very robust product.
The other interesting thing you should you should take a look at. Is it lets you customize your branding somewhat? So if you customize your branding, these settings apply to all the content that all the different drip campaigns that you create. So, like I could say, hey, I don’t like this purple- I just don’t like it -I can just exit out – and I actually haven’t messed around with like this template library, yet like I’m kind of fine like this looks fine to me, I just don’t like, as I said before, some of these high con DS these the text gets lost when you add the color to it, the green. Even doesn’t this looks very clean to me, so you can add these to your library.
I’ve already add these to the library. Actually, so I mean that’s something you can kind of take a look at. Basically, it’s a one-time thing. You just kind of set it up. So when you first purchase the first thing you would do would be to link up all your profiles, that’s kind of obvious, and then you can kind of tinker around with a schedule. You know: what’s your timezone, do you want to post on Saturdays and Sundays, get blacklist certain dates? You could even like customize time slots by the social profile in particular and that’s a useful feature, and then you could even choose the different URL shortening and then another.
Probably the other important feature I should mention is you can choose to fault hashtags and that’s really important because missinglettr will actually suggest hashtags for each of your content. Let’S say like for me from for my site niche FAQs. You know it’s really it’s in the like. I just know like content marketing SEO internet marketing. These are three of the strongest and, if you’re, trying to figure out what a good hashtag is for your particular style at site, I would recommend hashtag off’, i dot me and then it’s free to use, and you can just plug in say what your best so You’Re, like in the DIY niche wow, this is so annoying. Okay, my my antivirus doesn’t like the site.
So anyway, you saw basically how that work you can just plug in all the best hashtags it’ll populate to your campaigns gives you extra visibility. So that’s really how I’m using it right now. That’S that’s really the overview of how to use it, and I have a much more detailed post. nichefacts.com/missinglettr. So in terms of what I I guess, I should review the pricing pricing. Like I said you get something for free, that’s great! I’M on the appSumo deal, which is actually pretty great. You know it gives me unlimited sites. I think 10 campaigns a week, but right now the personal gives you the ability to link of two sites and create four campaigns per week. So it’s like four URLs that you can create campaigns for every week, so a week one you can get for week. Two, you can add another for week. Three, you could have another four, so you kind of have to you’re a little bits, throttled and what you’re able to do when you connect it for social profiles and it does all the usual ones, except for Instagram and Pinterest and those I know they’re working on Both so we’ll see how that on roll rolls out in the future here, here’s an example of the email that you get whenever a whenever you post on your site, they they’re plugged into your RSS. So they could say this.
They shoot you an email and say: hey your campaigns, ready to review and you click right through and you can review or reject it. So I’ll just cover now what I like about it or actually no I’ll do something else. So I’ve covered a bunch of the the tips are ready but, like I said, use hash tag of Phi, that’s great, I would say, consider outsourcing some of the the campaign creation, especially if you’re on a larger plan. You can do like say 10 campaigns a week. It is kind of tedious manually clicking through and and choosing the best combination, so you may want to outsource it to a virtual assistant, and then I also recommend that you review what the content looks like on with different platforms, especially with like LinkedIn. I have another site where you know that it looks. I want it looked a little bit weird on LinkedIn, some of the be like the text quotes with the colors. So just make sure you moochick how everything is working and how everything looks and then you’ll get a sense of like oh, I, you know what you think might be the best combination on different platforms. So, in terms of what I like, I like the intelligent hashtags. I think that’s really cool it’s. You know it it’ll suggest, which ones are best to use based on the URL. I think that’s great URL tracking is good, like I said before, be cool if you’re a better analytics medium integration is also really nice.
That’s another cool feature that I mentioned before. I also really like the design. The design is really like, friendly and like clean, and I really like that functionality. I, like it, also a lot like so far. There haven’t been any sort of glitches with anything, and you know if you’re, if you’re a veteran, you know internet marketer, you know you you run into these products. I just have a lot of weird glitches and it’s annoying and it frustrates you – and this doesn’t so far for me at least so what I don’t like, as I mentioned, for the Facebook integration you have to manually copy and paste each sort of text blurb and Save it so that is the most annoying factor analytics. As I just mentioned. It doesn’t quite have this sort of robust analytics integration that I would want. I would want to see like ability to split test or the ability to see how content performs by type like from my site. Does it do images work better, do more hashtags work better than less and things like that? That would be really cool and, of course, probably the number one thing people wouldn’t like about this.
It only lets you post like nine times a year for the drip campaign so yeah? I definitely understand they don’t want to be some like spam tool. That gets a bad reputation, so you know nine times. You know it could be eighteen or twenty or something, and that would be wouldn’t be too. You know aggressive, but you know it is what it is at this point. So that’s my review. I, like it a lot, I generally don’t like having to deal with social media, and this is kind of an easy way to disseminate the content in an interesting kind of colorful way and in an intelligent way. It’S not completely automatic. It is curated, so you will have to put some thought into it, but I feel like I get some some benefit from putting putting some attention and care into the social media posts that are being created, and I don’t feel guilty that I’m not promoting my content. I think okay, I’m writing this, and I know a year from now. You know it’s still being promoted over the course of the year. So I like that, a lot.
That gives me some surety and confidence that I’m not just publishing content. That gets forgotten and sent into the ether never going to be. Seen again, that’s my review. I have the link in the description. If you want to check it out, I say just sign up for the free platform of the free and see if you like it. If you use it, if it’s a value to you and go from there, maybe you get a personal plan or maybe appSumo will do another deal and you can you can jump in on that, like I did, I was lucky to do that, so that’s it!
MissingLettr Pricing Plans
I'm currently on the AppSumo unlimited plan- it lets me create 10 unique campaigns a week for unlimited sites. That plan expired sadly- here are the current Individual offerings:
Currently, the Personal plan lets you link 2 sites and create 4 Campaigns a week.
Just to be clear- a Campaign is one series of drip posts from a single URL. (Scroll down to check out a drip campaign for this site, NicheFacts.com)
There is also free plan- so you can always test it out that way and see how you like it.
How It Works
Once you've connected your RSS feed- every time you publish a new post, you'll get an email notifiying you that "Your social marketing campaign is ready!" like so:
Then you'll have the opportunity to tweak your campaign.
Below is a screenshot of a Campaign that's been prepared for me to review for this post:
- Do some hashtag research using hashtagify and define default hashtags for your site's content- this save a lot of time and ensures maximum social visibility.
- Consider outsourcing the creation of these campaigns- especially if you have a large site and want to build drip campaigns for old content.
- Review how content looks after a drip campaign has posted at least once- you'll then get a sense of what content 'looks' best on different platforms.
What I Like
Intelligent Hashtags: MissingLettr automatically generates the best, most popular hashtags, based on your content. They even show you how relatively popular each hashtag is with a bubble score below the hashtag. You can also set default hashtags for each site you add- that way each campaign automatically has those hashtags to start. I use Hashtagify to research my niche's most popular hashtags and then include them as defaults.
URL Tracking: Integrated URL shortening automatically shortens and tracks link clicks.
Medium integration: Another cool feature- you can connect your Medium account, and once you've approved a Campaign, you are given the option to republish on Medium. Since Medium uses canonical URLs, there's no 'SEO penalty' for duplicate content- you can republish there without losing rankings for your original content.
Design: MissingLettr has a clean and attractive interface.
Functionality: It just works- I haven't experienced any bugs or glitches to date.
What I Don't Like
Facebook Integration: It's not their fault, but in order to use Facebook's API, they force you to manually copy and paste the text content of your post into the field and save each individual post. It takes about 45 seconds to do for the 9 posts in a campaign, but it's still annoying.
Analytics: Currently, they track link clicks on a weekly basis. It would be cool to see daily link clicks and more reporting about the best performing content. For example, do images perform better than quotes?
Number Of Posts: I would like the option to post more than 9 times a year for a particular post- but I get that they don't want people abusing the drip campaign to spam a post 500x a year, for example.
So far, I've found MissingLettr to be a useful social automation tool. It does require a little bit of curation- but not much.
There are a million tools out there that will automatically publish your link on social platforms, but there aren't many that will 'intelligently' analyze your content and publish unique variations.
If you have a large site, it might be worth hiring a virtual assistant to create some campaigns from your old content- especially if you have engaged users on social platforms.