How To Start A Local Lead Gen Business | Content & Monetization Strategies - Free Niche Research For Affiliate Marketing

In this premium niche report, I’m going to discuss the Local Lead Gen niche.

Local Lead Gen refers to generating leads for local services that homeowners and even businesses pay for- whether that’s carpet cleaning, mold removal, marketing for healthcare providers, or fence painting.

As you can imagine, carpet cleaning, mold removal and even fence painting can be pretty expensive services.

There are many advertisers (i.e. the fence painters) hungry for qualified traffic- and that’s where you as an ‘infopreneur’ come in, publishing quality content that attracts qualified traffic that you can refer to affiliate partners, or even run ads on for high Cost Per Click cash.

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Local Lead Gen Niches

If you’re curious about what these ‘local services’ look like, you can reference this huge list from Thumbtack, an “online service that matches customers with local professionals.”

I used Thumbtack to generate a massive list of over 500 local lead generation niches, including the monthly search volume, their Cost Per Click, Competition (read more about the Competition metric) and other valuable metrics.

Below is a preview of this data- if you’d like full access to my keyword research you’ll need to purchase the premium niche report.

Keyword	Search Volume	CPC	Competition	Search Volume (US)	CPC (US)	Competition (US)
personal injury attorney	22,200	$142	0.48	22,200	$144	0.5
payroll services	18,100	$79.73	0.74	14,800	$94.34	0.79
water damage restoration	14,800	$77.57	0.59	12,100	$78.98	0.61
dui attorney	6,600	$73.55	0.68	6,600	$73.68	0.7
tax attorney	12,100	$68.43	0.71	9,900	$69.24	0.75
criminal defense attorney	14,800	$44.24	0.69	12,100	$44.61	0.71
restoration service	1,300	$44.15	0.24	590	$48.55	0.3
termite inspection	14,800	$31.92	0.73	14,800	$33.64	0.75
water heater repair	22,200	$31.57	0.66	18,100	$34.51	0.68
plumbing pipe repair	170	$30.73	0.53	70	$57.42	0.78
long distance moving	2,600	$29.10	0.82	2,200	$29.68	0.84
rodent removal	1,900	$27.52	0.81	1,600	$24.34	0.57
divorce attorney	33,100	$27.20	0.74	33,100	$27.44	0.75
foundation repair	22,200	$26.42	0.76	22,200	$27.66	0.75
garage door repair	135,000	$24.10	0.56	110,000	$30.25	0.51
emergency plumbing	5,500	$23.83	0.56	2,400	$35.96	0.46
data recovery service	2,000	$23.22	0.48	1,100	$30.88	0.53
family law attorney	27,100	$20.98	0.68	22,200	$21.19	0.69
personal bankruptcy attorney	260	$19.84	0.2	260	$30.94	0.17
bed bug extermination	18,100	$19.04	0.94	18,100	$19.77	0.94
roof installation	4,400	$18.02	0.43	3,600	$23.97	0.45
central air conditioning installation	1,300	$17.72	1	1,300	$19.52	1
heating system repair	590	$17.05	0.08	480	$20.95	0.07
roof repair	40,500	$16.34	0.75	27,100	$21.10	0.72

(Before you rage quit– I do produce a lot of free niche reports. Check those out if you’d like to get a sense of my style.)

GET ALL THE KEYWORDS

Below is a screenshot of the Thumbtack page- in case it’s ever removed from their site:

Here’s a screenshot of the list, in case it ever disappears:

The Big Idea

The idea here is to rank for Local Service keywords and push traffic to affiliate offers as well as capitalizing on the high Cost Per Click opportunities in this niche.

Remember to reference the Thumbtack page for inspiration- you can see there are many different types of Services, ranging from Asphalt Installation to Fence Painting:

The goal would be to create a high-quality, niche website specializing in one of these Service areas and push organic, and even paid, traffic to affiliate offers in this niche.