Answer: How Are Rich Media Ads Different From Other Ad Formats? [Google Ads Certification Help]
How are rich media ads different from other ad formats?
- They are displayed on the Search Network
- They are a type of text ad
- They are static image ads
- Correct: They are ads with animation or other types of motion
Rich media ads are becoming increasingly popular – they enabled advertisers to mix text and animated content for enhanced click-through rates and overall performance.
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Google Ads Consulting Tips
By far, one of the quickest ways to earn a substantial income online is to provide consulting services.
If you are a Google ad expert, it is even easier to figure this out.
Presumably, if you understand even the basics of Google advertising, you know that you can target buyers when they are right at the cusp of making a purchase decision.
For example, if you live in a large metropolitan area, and you want to target local businesses, you can create different landing pages that speak directly to the customers’ needs.
It makes sense to target a business type that is high revenue and has the means to compensate you for driving leads to their business.
For example, you could target a term like “surgeon advertising”.
Medical professionals who do cosmetic surgery are willing to spend a good deal of money acquiring business because the services they provide are so expensive.
You could create a landing page that speaks directly to these medical professionals and sell them on the value proposition of Google advertising to their business.
Even if these medical professionals don’t immediately convert, you could retarget them with specific ads, thereby further convincing them of your advertising expertise.
I also recommend building an email list. If you include a content upgrade on this landing page, and offer something like “seven advertising tips for surgeons”, this can incentivize them to subscribe and you can further market your services by email.
This way, if they don’t immediately convert, you haven’t wasted the money. You have the lead on your retargeting list as well as hopefully your email list.
Far and away, this is the quickest means of building up a recurring income online.
If you are able to charge $1,000 a month, for example, how many pain clients do you need before you have to replace your corporate salary?
The big win comes when you can build-out your fledgling agency with contract workers or even full-time help.
You can find Freelancers on a platform like UpWork to do some of the menial ad management tasks and focus your own efforts on acquiring customers for your business.
Before you know it, you’ll have a team working beneath you and you can be generating five or even six figures in revenue per month.
This is not far-fetched at all.
Google Ads is an invaluable promotional solution but it is still complex for business owners to manage.
There is likely always going to be a need for advertising experts to help business owners implement this technology. This is true even though Google ads is trying to become more automated and easier for lay people to implement.