The GoDaddy Affiliate Program | Monetization & Traffic Strategies
In this post, I’m going to profile the GoDaddy affiliate program– how I’m making money with them and some promotional ideas, including site examples.
It might surprise you to learn that the weirdly named GoDaddy is a billion dollar company (Source).
When I first started in Internet Marketing, it seemed all that GoDaddy did was domain name registrations.
They’ve really broadened their service lines since then- check out their Product Catalog.
They provide a variety of domain name registration services; web hosting & storage; website security; website builder; eCommerce solutions; web design services; and email services.
How Much Can You Make?
As of 11/2018, here are GoDaddy’s performance stats, according to the CJ affiliate network:
3 month EPC: 33.84 USD
7 day EPC: 59.69 USD
Sale: 10% – 15%, 0.00 USD – 100.00 USD
Lead: 2.00 USD
Generally, you’re getting paid 10-15% commissions on GoDaddy purchases with a 45-day referral period.
There’s some exclusions and flat-fee payouts- you’ll want to read the fine print inside of CJ to keep apprised of their affiliate terms:
According to their EPC (earnings per 100 clicks) stats, the 3 month EPC is $33.84. So for every 100 clicks you send to GoDaddy, on average affiliates are earnings $33.84.
If you do the math, a 1,000 clicks will net you $330.84.
Use the EPC metric to project potential earnings- it’s also a great way to evaluate the earnings potential of the content you create.
The GoDaddy Reseller Program
Another interesting opportunity is their Reseller Program. The way this works, according to their Reseller page, GoDaddy provides you “everything you need to sell domains, hosting, email, website builder and more, right from your own website.”
In a nutshell, you can build out a storefront/website using GoDaddy’s tools, a domain name search widget, for example.
You’ll still need to drive traffic to the site, but GoDaddy provides a bunch of tools to help you succeed in promoting their hosting, domain name registration and website-building tools.
My Video Overview
Here’s my video overview of the GoDaddy affiliate program:
Getting Started With Niche SitesUse the strategies on this page in conjunction with my niche site process. Here it is in a nutshell:
- AuthorityHacker's Authority Site System (my review): a complete, step-by-step system to start growing your own highly profitable affiliate & authority niche site.
- A cloud-based on-page optimization tool: Surfer SEO makes your on-page SEO easier, faster, and more effective than ever using data-driven, real-time signals to rank in search engines.
- A reliable and fast hosting solution like SiteGround (my review)
- A brandable domain name from GoDaddy (my guide)
- A premium theme- I use GeneratePress but there are some cool niche themes on ThemeForest
- SEO Friendly Article Writing ($8-$12 / 1,000 words) from HireWriters (read: my HireWriters review)
- Powerful Backlinks from Authority.Builders (read: my Authority.Builders review)
- An automated social media drip campaign from MissingLettr
- An auto-responder to build your email list– ConvertKit is what I'm using (read: my ConvertKit review)
- Finally- you can always refer to my free step-by-step niche selection guide and all of my free niche reports for inspiration
How To Join
First, sign up through the GoDaddy affiliates page (it uses the CJ affiliate network).
- Click Advertisers
- Search for GoDaddy and then select GoDaddy from the dropdown when it appears
- Then click the Join Program option and agree to their terms (I’ve already joined up- so the Join Program isn’t there)
- Wait to get approved
Creating The Affiliate Links
The way I like to create the affiliate links is to use CJ’s Deep Link Chrome extension.
The way it works- once you’re accepted into the GoDaddy affiliate program, and logged into CJ, you’ll head over to GoDaddy, click the CJ Deep Link bookmark, and it will generate a ‘deep URL link’.
I use the ThirstyAffiliates WordPress plugin to cloak the link and track clicks. There’s a free and paid version of this plugin- I recently started using the paid version and consider it an indispensable tool.
I’m a GoDaddy affiliate– below is a screenshot of my last 30 days earnings.
As you can see, I’ve generated $42.03 in commissions on $266.85 in sales from 188 clicks- at a .016% conversion rate. I don’t push GoDaddy hard, so most of the affiliate commissions are almost incidental.
You can see I did have a big purchase of $239.88 on 11/16/18 that netted me $35.98 in commissions- so there’s definitely some big income opportunites here if you can push traffic to the program.
Below I did some keyword research and extracted GoDaddy’s top-performing organic keywords.
You can use this list to brainstorm content ideas to help you acquire qualified traffic you can push to GoDaddy.
Some of their top performing keywords include:
- workspace login
- microsoft 365 login
- 365 login
- whois domain
- domain lookup
- whois lookup
- outlook 365 login
- domain name search
- how to make a Minecraft server
- domain search
- workspace email
- domain names
- website hosting
- domain name lookup
- WordPress download
These are some very competitive terms.
If you’re going to make money promoting GoDaddy, you’ll need qualified traffic that will convert on GoDaddy’s various services. Most likely you’ll want to be in the Internet Marketing space.
So, you could run a site/YouTube channel on:
- Paid Advertising (i.e. Google Ads, Facebook Ads, etc.)
- Analytics (Google Analytics, etc.)
- Search Engine Optimization
- Conversion Rate Optimization
- Lead Generation
- Email Marketing
- Landing Page Design
There’s a lot of different internet marketing categories you can create content for- GoDaddy will be a natural fit in any of those categories.
Below, I’ve included some specific examples in the wild of sites using the GoDaddy affiliate program:
Domain Name Generator Sites
A style of site that really cashes in on GoDaddy are domain name suggestion sites. I’ve used a ton of these over the years. Below is one of my favorites: Panabee.
The ‘buy’ option is an affiliate link for GoDaddy.
I wouldn’t recommend starting a site like this, especially if you’re a beginner.
You’ll need to do a good amount of custom coding to build a site like this and it will be difficult to get traffic to unless you create a truly innovative domain name suggestion tool.
A Hosting Review Site
Another difficult idea to execute- hosting is one of the most lucrative affiliate spaces on the internet. But, it is one of the ways you can monetize with GoDaddy- especially if you become a GoDaddy reseller.
I don’t recommend this route either- it’s incredibly competitive and unless you’re doing something truly innovative, for example actually running tests on hosting provider quality, I’d stay far away from it.
One of the site that’s absolutely crushing it in the hosting affiliate space is HostingFacts:
Perhaps an even more competitive and thankless idea is running a make money online blog or YouTube channel.
I’ve been doing it for a couple years- but I love the space and I’m not concerned with monetizing this site too much. I have a couple of money sites that are pulling in over $40k a month- so this site is really a labor of love.
If you love internet marketing, and have something interesting to say, GoDaddy is a natural affiliate partner.
Many MMO gurus have big Tools or Resources pages (like I do) that will recommend GoDaddy as a hosting provider or domain name registrar:
For example, on all of my Niche Reports I have a How To Get Started Guide with an affiliate link to GoDaddy.
Other Interesting Ideas
If you really are intent on promoting GoDaddy and you don’t already have qualified traffic visiting your MMO or tech blog, I’d recommend perusing the GoDaddy keyword research table and picking off some interesting ideas.
Some compelling angles include:
- how to make a minecraft server / 33,000 searches a month
- website templates / 28,000 searches a month
- how to design a website / 4,300 searches a month
GoDaddy has a big brand name- this will definitely help you convert the traffic you send to the program.
The only difficulty is drumming up the traffic. As you can see, the internet marketing space is intensely competitive.
You’ll need to come up with some interesting angles to drive traffic to the program early on- or have some patience if you’re beginning a niche site in the internet marketing or ‘make money online space’.