The Chewy Affiliate Program | Ranking For Pet Profits

HomeAffiliate ProgramsThe Chewy Affiliate Program | Ranking For Pet Profits

Please note that affiliate links may be included in some posts.

In this post, I’ll take a look at the Chewy affiliate program. I’ll show you the earning potential, some keyword research and promotional strategies.

About Chewy

According to Wikipedia, “Chewy is an online retailer of pet food and other pet-related products, owned by PetSmart and based in Dania Beach, Florida. In addition to its headquarters in Florida, Chewy also maintains fulfillment centers in Texas, Nevada, Pennsylvania, Florida and Indiana.”

They’re pretty active on social media as well- check out the recognition I got promoting this very post:

How Much Can You Earn With The Chewy Affiliate Program?

Their affiliate page doesn’t discuss commission structure, but one person I know who is familiar with their affiliate program told me that they are paying $15 per sign up, as of April 2019. If you have pet traffic, I would recommend filling out their application and getting up-to-date information about their commission structure.

Keyword Research

Below, I extracted 1,000 of Chewy’s top-performing organic keywords. I filtered out a bunch of branded search queries that included the Chewy keyword. This list of high volume keywords that they rank for is incredibly impressive.

It can also help you formulate a content and traffic strategy if you are trying to monetize your website or even a social media account using Chewy’s affiliate links.

You can see that some of their top-ranking keywords include:

  1. pet meds
  2. revolution for cats
  3. dog tags
  4. diatomaceous earth
  5. dog food
  6. dog harness
  7. victor dog food
  8. taste of the wild
  9. kong
  10. bravecto for dogs
  11. apoquel
  12. self cleaning litter box
  13. cat tree
  14. dog beds
  15. dog crate
  16. trifexis
  17. bravecto
  18. dog dna test
  19. cat trees
  20. trifexis
  21. dog crate
  22. cat toys
  23. cat window perch
  24. carprofen
  25. nexgard
  26. cat trees
  27. dog backpack
  28. nexgard for dogs
  29. best dog food
  30. kong
  31. merrick
  32. wisdom panel
  33. dog sweaters
  34. dog crates
  35. blue buffalo
  36. merrick dog food
  37. denamarin
  38. nexgard
  39. dog costumes
  40. dog house
  41. diamond dog food
  42. nexgard for dogs
  43. dog clothes
  44. cat food



Currently, they rank #6 for the term “best dog food“. It gets 49,000 searches a month and has a keyword difficulty of 39.

This is obviously a great keyword for them to rank for. It’s a review keyword with high buyer intention behind it. It’s also similar to the sort of website or social media content you should be creating to push converting traffic to Chewy.

Google is very smart these days and it doesn’t rank websites for terms like that unless visitors are satisfied and converting on the page. That means, their dog food pages are probably performing pretty well so you would also want to be sending traffic to them:

chewy products

Now, I wouldn’t necessarily target such a big keyword right off the bat, especially with a new site.

Instead, I would do some deeper keyword research to tap into some longer tail dog food queries. If you’d look at their dry dog food category page, you can see a variety of different brands. All of these brands will have their own universe of long-tail keyword.

Just doing a quick and dirty Google auto-suggest search, you can see that the Keywords Everywhere extension shows some significant volume for these terms including “Blue Buffalo dog food reviews” and “Blue Buffalo recall”:

blue buffalo dog food search

The general idea here is to produce content around some of these lucrative terms. You can see that if you do a little bit of digging there is great opportunity inside of larger, primary keyword terms like “dog food” or “best dog food”.

One way to target this traffic would have one single post dedicated to the Blue Buffalo brand with subheadings that correspond to all of the large keyword search terms like recall, careers, coupons.

Here’s a site that does this well- especially around the ‘recall’ keywords.

You would obviously want to create something that people want to read and not just an SEO exercise- but you get the idea.

Creating content online nowadays requires somewhat of a balance between satisfying the user as well as optimizing for the search engines.

Product Reviews

When it comes to writing product reviews, I prefer employing listicles.

For example, I would write something like the “10 best dog foods for large breed dogs”. I would instruct the writer to write 200 words per dog food brand, for example, and end up with at least two thousand words very easily.

This is a great SEO and user engagement strategy. It’s a recipe for creating long-form content without blathering on idiotically just to satisfy an SEO word count.

As well as attracting clicks from the search engine results page.

People like listicles- it’s the promise of easily digestible and organized information that encourages clickthrough.

Social Media

They also rank number 4 for “dog backpack”. This term has a keyword difficulty of 4, so it is an easier to rank opportunity compared to “best dog food”. It’s another example of an interesting pet-related keyword with some decent search traffic.

If you type that query into Pinterest, you’ll see that there are a lot of Pinterest users optimizing their content for this keyword:

pinterest dog content

Doubtless, they are trying to push traffic to their affiliate content which logically could include Chewy as well as Amazon affiliate links.

One of the top Pinterest images links to this website that showcases a pretty badass military-looking dog backpack.

This is not a Chewy product, but obviously, you could do the same with a Chewy dog backpack: create some captivating visuals and acquire traffic from Pinterest to your website.

Pinterest has also eased up there restrictions on using affiliate links directly in your pins.

This is another strategy you might want to explore to see if you can get Pinterest users to click through to Chewy using your affiliate link and convert directly without any intermediary pre-selling.

Summing Up

A lot of online marketers complain that certain niches like dogs or cats are completely saturated. It might seem that way- you probably know off the top of your head a variety of dog authority sites that seem overwhelmingly big.

I don’t necessarily agree with the oversaturation hypothesis, however.

When it comes to organic traffic, even if you never rank for the really juicy, big-time keywords, if you produce long-form content that is decent quality, over time you will get traffic to your website and conversions on your affiliate links.

You don’t need to be ranked number one for the term “dog food”.

You could make a nice living online ranking for thousands of long tail keywords like “dog food for weight loss”, “best dog leash for large breed dogs”, etc.

If you are monetizing with Amazon or the Chewy affiliate program, there’s enough traffic to go around, especially when you include other social media platforms, to earn a couple of thousand dollars a month as an affiliate in the pet niche.

Last Updated on November 15, 2023 by Ryan Nelson

Ryan Nelson
Ryan Nelson
​Ryan Nelson is a NYC-based Industrial-Organizational Psychologist and a full-stack online marketer. He created to help people discover and build profitable, content-focused online businesses.



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