The BodyBuilding.com Affiliate Program: Guide To Massive Profit Gains

If you're interested in the fitness and bodybuilding niche, the BodyBuilding.com affiliate program is a logical affiliate partner.

About BodyBuilding.com

Bodybuilding.com is Boise, Idaho-based content site and eCommerce brand that gets over 1 million visits a day (Source).

It produces tons of awesome content- specifically workout training plans and editorial blog posts.

I'm a fan of BodyBuilding.com- I've used some of their muscle-building programs.

Their content is exceptional- it includes detailed instructions and imagery to help you achieve the best results in the gym.

Commission Structure

According to their FAQs, publishers can: "earn a 15% commission rate on orders completed by customers that are new to Bodybuilding.com, and a 5% commission rate on orders completed by customers that have shopped with Bodybuilding.com before." (Source)

All Access Content Products

Looking at their Workout plans, you can see there's a variety of different workout regimens you can promote, whether it's weight loss or power bodybuilding:

• Build Muscle Plans
• Shortcut To Size
• Kris Gethin Muscle Building
• Modern Physique
• FST-7
• Living Large
• Project Mass
• Weight Loss Plan
• Shortcut To Shred
• LiveFit
• FYR
• Lean Body
• Kris Gethin Hardcore Trainer
• 4Weeks2Shred
• Uplifted
• Home Body
• 30 Days To Your Best Arms
• Total-Body Strong
• Shortcut To Strength
• Ph3
• Squat Every Day
• Power Bodybuilding
• Bench 300
• Rewired
• Back To Fit
• Ultimate 30-Day
• Get Ripped, Stay Big
• The 7-Day Six-Pack
• The Total-Body Dumbbell Fix
• Ripped Remix
• Erin Stern's Elite Body
• Triple Threat
• True Muscle
• Aesthetics Meets Performance

BodyBuilding.com Keyword Research

How To Promote

My approach is to build out content-rich websites that competes in organic search, on social media, and captures email addresses for direct-marketing purposes. 

For an affiliate program like BodyBuilding.com, it's obviously in the fitness niche- with lots of bodybuilding and exercise tutorials. 

If you're starting a site from scratch, I'd choose a brandable domain name, and start by filling out a 'silo' of content. That initial round of content will focus on a particular theme.

It could be 'protein powder' or 'hand grips', 'calorie counting', or perhaps you review their different workout plans (affiliate-linking to their All Access content subscription) 

The idea is to structure your site around certain content themes- this makes the content creation process much simpler. You can read more about silos here.

Plus it organizes your site so that both search engines and users can effectively navigate it. 

You'll have to choose a particular niche- you can focus on strength training, for example. Or perhaps your site focuses on losing weight by weight-lifting.

Or it might be a site that caters to different demographics- women, older adults, etc. Whatever top-level theme you select, it will guide on the relevant content you create, and the affiliate opportunities that are available to promote. 

For instance, a site that focuses on female power-lifting, the protein powders you promote will have to selected based on their effectiveness for women. 

Cross-Channel Promotion

I advise you choose several social media channels to promote your content on.

I prefer to have the website as the central hub with social media properties feeding traffic back to the money-making website. 

For example, here's a Pin from the BodyBuilding.com website that drives Pinterest users to their site:

Obviously, if you're in the fitness niche, there's lots of people making a ton of money purely from Instagram or YouTube.

They may or may not have a website- but the bulk of their revenue comes from monetizing their followers specifically on those platforms. 

One cross channel content promotion strategy would be a longform writeup on your website for organic traffic, a custom Pin for Pinterest (as you see above), a custom image and writeup for Twitter, one for Instagram, etc. 

So for every piece of website content you create, you've got a process in place to push it onto the major social media websites.

It can be a grind- but a dedicated social promotion strategy, plus genuine engagement on those platforms, can get you some early traffic before Google lets you out of the infamous 'sandbox' it places new websites. 

Example Niche Site

One site I like a lot is StrongLifts.com. Check out their post how to do a bench press with proper form:

This is an ultra-detailed, super high-quality piece of content.

I'm not saying that merely producing great content will make you money online- because obviously there's a lot more to it than that.

Below, you can see that as of June 2018, this particular post is bringing in an estimate 19,000 search visitors a month!

But if you're going to compete in the fitness niche- at least try to reach 75% of a site like StrongLift's content quality.

One strategy I recommend is to actively engage on social media.

I know this is anathema to a lot of 'rank and bank' affiliates- but if you're producing awesome content, getting on social media and using a strategy like I demonstrated in my Twitter Engagement case study can get you lots of traffic very quickly.

This can be a huge and encouraging win if you just launched your site!

Summary

BodyBuilding.com offers a solid commission rate for new customers (15%) and a unique product line that combines both physical and information goods.

It's an established and popular brand- which should help you get conversions when you send traffic to them. 

While there's a lot of competition in this niche, if you take a unique angle, focus on cross-channel promotion, and genuinely enjoy the niche, I'm certain you'll experience some success promoting its offers.