If you're interested in the fitness and bodybuilding niche, the BodyBuilding.com affiliate program is a logical affiliate partner.
Bodybuilding.com is Boise, Idaho-based content site and eCommerce brand that gets over 1 million visits a day (Source).
It produces tons of awesome content- specifically workout training plans and editorial blog posts.
I'm a fan of BodyBuilding.com- I've used some of their muscle-building programs.
Their content is exceptional- it includes detailed instructions and imagery to help you achieve the best results in the gym.
The largest selection of fitness articles, exercises, workouts, supplements, & community to help you reach your goals!
According to their FAQs, publishers can: "earn a 15% commission rate on orders completed by customers that are new to Bodybuilding.com, and a 5% commission rate on orders completed by customers that have shopped with Bodybuilding.com before." (Source)
Getting Started With Niche SitesUse the strategies on this page in conjunction with my niche site process. Here it is in a nutshell:
- AuthorityHacker's Authority Site System (my review): a complete, step-by-step system to start growing your own highly profitable affiliate & authority niche site.
- A cloud-based on-page optimization tool: Surfer SEO makes your on-page SEO easier, faster, and more effective than ever using data-driven, real-time signals to rank in search engines.
- A reliable and fast hosting solution like SiteGround (my review)
- A brandable domain name from GoDaddy (my guide)
- A premium theme- I use GeneratePress but there are some cool niche themes on ThemeForest
- SEO Friendly Article Writing ($8-$12 / 1,000 words) from HireWriters (read: my HireWriters review)
- Powerful Backlinks from Authority.Builders (read: my Authority.Builders review)
- An automated social media drip campaign from MissingLettr
- An auto-responder to build your email list– ConvertKit is what I'm using (read: my ConvertKit review)
- Finally- you can always refer to my free step-by-step niche selection guide and all of my free niche reports for inspiration
How To Join
Sign up to the Pepperjam affiliate network if you'd like to join this fitness affiliate program.
One important exclusion- there are some location restrictions because of a Nexus tax law issue: "unfortunately, the following states currently enforce a Nexus tax law: AR, CT, GA, IL, KS, LA, ME, MI, MN, MO, NC, OH, RI, TN, VT, and UT. Partnering with even one affiliate from any of those states may require us to charge sales tax to every customer living in that state."
What Can You Promote?
The first option is to be an affiliate for the BodyBuilding.com Store. Publishers can earn commissions promoting the site's specialty sports nutrition and physical goods offerings.
Their All Access Subscription
The second option is to promote their All Access content subscription service. It's marketed as a premium fitness resource- providing buyers access to exclusive fitness ant nutrition content.
As of June 2018, it costs $8.99 USD per month or $89.99 USD for twelve months.
When it comes to the Store, there's a ton of options. Here's a list of some of their most popular product categories:
- Whey Protein
- Whey Protein Isolate
- Protein Bars
- Weight Gainers
- Micellar Casein Protein
- Meal Replacements
- Plant Protein
- Egg Protein
- Beef Protein
- Ready To Drink Shakes
- Workout Support
- During Workout
- Post Workout Recovery
- Amino Acids
- Build Muscle
- Post Workout Recovery
- Amino Acids
- Testosterone Support
- Build Muscle Stacks
- Weight Loss
- Fat Burners
- Green Tea
- Low Carb Protein
- Appetite Suppressant
- Cortisol Control
- Carbohydrate Management
- Healthy Snacks & Food
- Weight Loss Stacks
- Workout Clothes
- Men's Clothing
- Men's Tops
- Men's Bottoms
- Women's Tops
- Women's Bottoms
- Clothing Accessories
- Energy Bars
- Oxygen Enhancers
- Vitamins & General Health
- Health & Wellness
- Fish Oil
- Joint Support
- Men's Health
- Women's Health
- Greens Food
- Sleep Aids
- Supplement Stacks
- Muscle Building Stacks
- Weight Loss Stacks
- Fitness Plan Stacks
- Beginner Stacks
- Health & Wellness Stacks
- Pre & Post Stacks
- Workout Accessories
- Shaker Bottles
- Weight Lifting Gloves
- Weight Lifting Belts
- Lifting Straps & Grips
- Gym Bags & Towels
- Meal Prep
- Pill Boxes & Organizers
- Knee Sleeves & Wrist Wraps
- Competition Prep
- Workout Equipment
- Equipment Accessories
- Crossfit Equipment
- Resistance Bands
- Dip Belts
- Jump Ropes
- Massage Tools
- Hand & Forearm Strength
- Ankle, Wrist & Vest Weights
- Exercise Balls
- Energy & Endurance
- Energy Drinks
- Non-Stimulant Energy
All Access Content Products
Looking at their Workout plans, you can see there's a variety of different workout regimens you can promote, whether it's weight loss or power bodybuilding:
- Build Muscle Plans
- Shortcut To Size
- Kris Gethin Muscle Building
- Modern Physique
- Living Large
- Project Mass
- Weight Loss Plan
- Shortcut To Shred
- Lean Body
- Kris Gethin Hardcore Trainer
- Home Body
- 30 Days To Your Best Arms
- Total-Body Strong
- Shortcut To Strength
- Squat Every Day
- Power Bodybuilding
- Bench 300
- Back To Fit
- Ultimate 30-Day
- Get Ripped, Stay Big
- The 7-Day Six-Pack
- The Total-Body Dumbbell Fix
- Ripped Remix
- Erin Stern's Elite Body
- Triple Threat
- True Muscle
- Aesthetics Meets Performance
Read More Of My Niche Reports
BodyBuilding.com Keyword Research
How To Promote
My approach is to build out content-rich websites that competes in organic search, on social media, and captures email addresses for direct-marketing purposes.
For an affiliate program like BodyBuilding.com, it's obviously in the fitness niche- with lots of bodybuilding and exercise tutorials.
If you're starting a site from scratch, I'd choose a brandable domain name, and start by filling out a 'silo' of content. That initial round of content will focus on a particular theme.
It could be 'protein powder' or 'hand grips', 'calorie counting', or perhaps you review their different workout plans (affiliate-linking to their All Access content subscription)
The idea is to structure your site around certain content themes- this makes the content creation process much simpler. You can read more about silos here.
Plus it organizes your site so that both search engines and users can effectively navigate it.
You'll have to choose a particular niche- you can focus on strength training, for example. Or perhaps your site focuses on losing weight by weight-lifting.
Or it might be a site that caters to different demographics- women, older adults, etc. Whatever top-level theme you select, it will guide on the relevant content you create, and the affiliate opportunities that are available to promote.
For instance, a site that focuses on female power-lifting, the protein powders you promote will have to selected based on their effectiveness for women.
I advise you choose several social media channels to promote your content on.
I prefer to have the website as the central hub with social media properties feeding traffic back to the money-making website.
For example, here's a Pin from the BodyBuilding.com website that drives Pinterest users to their site:
Obviously, if you're in the fitness niche, there's lots of people making a ton of money purely from Instagram or YouTube.
They may or may not have a website- but the bulk of their revenue comes from monetizing their followers specifically on those platforms.
One cross channel content promotion strategy would be a longform writeup on your website for organic traffic, a custom Pin for Pinterest (as you see above), a custom image and writeup for Twitter, one for Instagram, etc.
So for every piece of website content you create, you've got a process in place to push it onto the major social media websites.
It can be a grind- but a dedicated social promotion strategy, plus genuine engagement on those platforms, can get you some early traffic before Google lets you out of the infamous 'sandbox' it places new websites.
Example Niche Site
One site I like a lot is StrongLifts.com. Check out their post how to do a bench press with proper form:
Proper Bench Press form starts lying on a Bench with your feet on the floor. Unrack the bar with straight arms. Lower it to your mid-chest. Press it back up until you’ve locked your elbows. Keep your butt on the bench. Bench Press sets of five reps every StrongLifts 5×5 workout A.
This is an ultra-detailed, super high-quality piece of content.
I'm not saying that merely producing great content will make you money online- because obviously there's a lot more to it than that.
Below, you can see that as of June 2018, this particular post is bringing in an estimate 19,000 search visitors a month!
But if you're going to compete in the fitness niche- at least try to reach 75% of a site like StrongLift's content quality.
One strategy I recommend is to actively engage on social media.
I know this is anathema to a lot of 'rank and bank' affiliates- but if you're producing awesome content, getting on social media and using a strategy like I demonstrated in my Twitter Engagement case study can get you lots of traffic very quickly.
This can be a huge and encouraging win if you just launched your site!
BodyBuilding.com offers a solid commission rate for new customers (15%) and a unique product line that combines both physical and information goods.
It's an established and popular brand- which should help you get conversions when you send traffic to them.
While there's a lot of competition in this niche, if you take a unique angle, focus on cross-channel promotion, and genuinely enjoy the niche, I'm certain you'll experience some success promoting its offers.