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My favorite keyword research tool is Ahrefs. It’s an all-in-one resource that provides fantastic keyword
- KeySearch: Marketed as a cheaper Ahrefs alternative, it’s also positioned itself as a cheaper KWFinder alternative. It does backlink checking, collects metrics for URLs & domains, and even rank tracking. Some users I know say that you can also use their 20% off discount code KSDISC to get a Starter plan only $13.60 per month.
In this class, I’d probably choose an all-in-one option like KWFinder for a full suite of SEO capabilities like keyword research, backlink analysis and rank tracking.
- Keywords Everywhere: A handy SERP analysis Chrome extension
- Google AutoSuggest: Google’s free typeahead suggestions provide important keyword research data and Keywords Everywhere will provide search volume metrics for the typeahead suggestions
- SEO Quake: Great for on-page analysis and keyword density reports
- UberSuggest: Probably the most robust, free keyword research tool you’ll find. Besides keyword research, it also provides backlink analysis- an amazing resource considering how expensive this information is to compile
If you are on a very tight budget, you can use several free keyword research tools to get by.
This won’t be as effective as using pricier keyword research tools like Ahrefs or SEMRush, But you can Cobble together their functionality to get started.
One of the best things that a keyword research tool like Ahrefs or SEMRush can do is analyze the existing rankings, and associated search volume and keyword difficulty, of a particular URL. This is how most people are doing keyword research nowadays.
You Google the keyword you want to rank for and then use Ahrefs or SEMRush to see what the top pages rank for.
Then you can include hundreds and even thousands of these keyword permutations in your on-page copy. If you can’t afford those tools, one workaround is to use SEO Quake to analyze the keyword density of a page.
It will show you the most common words, including two-word phrases and three-word phrases, that appear on the page. This is a rough approximation of what Ahrefs or SEMRush does.
Keywords everywhere is another free, handy Chrome extension at that I use to this day.
It is a SERP overlay Keyword research tool that gives you search volume statistics whenever you run a search Google, YouTube, Amazon and more.