Authority.Builders Review: Real User Data Case Study

I first started building niche affiliate sites in 2015. Like everybody else, I eventually collided with the familiar and frustrating conundrum: how to acquire high-quality backlinks.

While white-hat guest posting strategies were well known then, a lot of the grayer hat link building methods were still popular.

Things like:

  • Tiered link building
  • ScrapeBox blog commenting
  • Automated GSA Search Engine Ranker campaigns
  • Purchased links

I’ve experimented with all of these methods except for the purchase of backlinks.

And I’ve spent countless hours researching the topic.

Since I published some of my research in my post on the best link buying services, I received a lot of feedback from my readers.

One of my subscribers contacted me about his experience using Authority.Builders. He provided some detailed information about the links he acquired and their effect on his site’s keyword rankings.

He purchased 2 links for 2 different posts on his site.

Below, I’ll share his results with you and discuss how Authority.Builders works.

Affiliate Disclosure: I am an affiliate for Authority.Builders.

About Authority.Builders

Authority.Builders is a backlink service from Matt Diggity (Twitter Profile). It’s essentially a guest-post marketplace- enabling you to purchase guest posts on websites.

Case Study Results

Here’s a video review of the Authority.Builders case study:

The subscriber shared the following data about two links he acquired from Authority.Builders to an 8-month-old site in July 2019. It took 10 days after his order for the links to go live: review

The Links

The first link was a DR 55 and the second was a DR 51:

link stats


First Link’s Effect

The day after the first link went live on July 20th, 2019 the page jumped from #17 to #9, onto the first page of Google:

rank tracking first keyword

Second Link’s Effect

The day after the second link went live on July 20th, 2019 the page jumped from #70 to #38, before settling into position #52:

backlink tracking 2

Getting Started With Niche Sites

Use the strategies on this page in conjunction with my niche site process. Here it is in a nutshell:
  1. AuthorityHacker's Authority Site System (my review): a complete, step-by-step system to start growing your own highly profitable affiliate & authority niche site.
  2. A cloud-based on-page optimization tool: Surfer SEO makes your on-page SEO easier, faster, and more effective than ever using data-driven, real-time signals to rank in search engines.
  3. A reliable and fast hosting solution like SiteGround (my review)
  4. A brandable domain name from GoDaddy (my guide)
  5. A premium theme- I use GeneratePress but there are some cool niche themes on ThemeForest
  6. SEO Friendly Article Writing ($8-$12 / 1,000 words) from HireWriters (read: my HireWriters review)
  7. Powerful Backlinks from Authority.Builders (read: my Authority.Builders review)
  8. An automated social media drip campaign from MissingLettr
  9. An auto-responder to build your email listConvertKit is what I'm using (read: my ConvertKit review)
  10. Finally- you can always refer to my free step-by-step niche selection guide and all of my free niche reports for inspiration


It’s evident that links have had an almost immediate and positive impact on rankings. When it comes to rankings, keep in mind that there are many other variables at play here.

Ahrefs provides a useful, visual overview of the importance of different ranking variables.

They say it “shows that link signals have a much higher correlation score than individual on-page factors (meta tags, keyword usage etc).”:

You can see that the URL Rank (UR) has a higher correlation with Google rank than Domain Rank (DR). What it means is that you should be prioritizing the acquisition of links with high URs, more so than high DRs.

At the end of the day, I don’t spend too much time scrutinizing these technical factors. My backlink strategy prioritizes a slow, passive approach to link acquisition.

Generally, I target DR 25+ backlinks and I use Ahrefs (there are some Ahrefs alternatives, as well) to find backlinks from a site’s most trafficked pages. Those pages usually have better URs and, if they have traffic, I hope to siphon some clicks, as well.

How Authority.Builders Works

Once you sign up, you’re prompted to add the websites you’re trying to get links to.

Then, you’ll get access to a backlink ‘marketplace’ – an inventory of websites you can purchase guest posts from. marketplace

Once you select the links you want, you provide your URL/anchor text/and some other optional fields.

ordering backlinks

Once purchased, Authority.Builders does all the work- writing and submitting the guest post for publication with your selected backlink and anchor text.

As you can see in the screenshot, you’re able to filter the guest post opportunities by a range of different metrics, including Moz’s, Majestic’s and Ahrefs’.

They also include Monthly Traffic figures- it’s important that the site, and the page specifically, gets traffic and clicks.

Obviously, there’s no guarantee that the page you get your link on will get traffic and clicks- but at least you know that the domain gets some traffic.

It’s definitely not inexpensive, but there’s a lot of work going on behind the scenes. Authority.Builders needs to pay for the content and perhaps even pay a publication fee just for the webmaster to publish it.

Read More Of My Niche Reports

Growing up, my family collected a lot of antiques. My parents were friends with a heavily tattooed antique dealer and ...
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In the early days of my internet marketing career, I was obsessed with automation. I bought all the gray-hat, automation ...
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I was recently reading a Guardian news article bemoaning the death of local journalism: Small-town Alaskan newspaper seeks new owner ...
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In the past, I've written about a variety of niches that are somewhat strange and obscure. These include expired food ...
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The international insurance market is a trillion-dollar industry (Source). Selecting the right coverage can be incredibly complex for buyers, with ...
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Features & FAQs

  • URL Backlist: you can list out links you already have, or links from sites you don’t want, to prevent acquiring undesirable backlinks.
  • 365-day Guarantee: Authority.Builders says “Our links should remain live permanently and should never be removed. We are currently offering a 365 day money back guarantee. If your link is removed for whatever reason within a year, we will automatically refund you the full purchase price. If it’s been longer than a year and it’s removed, we can reach out to the webmaster and ask them to re-post the article. Customer satisfaction is our #1 goal.”
  • No PBNs: They “create niche relevant articles” on real sites.
  • Turnaround Time: They say that “most orders are completed within 7-10 days after invoice is paid”.
  • Foreign Links: They recommend you reach out if you need foreign links:
  • Only DoFollow: All links are DoFollow.

Summing Up

Link building can be a distastefully time-consuming chore. Sure, you can build out your own process for guest post outreach and save some money. But if you don’t want to be bothered and have the capital to invest in your website, Authority.Builders offers an efficient and transparent process for acquiring backlinks.

Ryan Nelson
Ryan Nelson is a NYC-based Industrial-Organizational Psychologist and a full-stack online marketer. He created to help people discover and build profitable, content-focused online businesses.


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