TheBestSpinner vs WordAI [Comparing The Article Spinners]

If you're looking for a spinning software, two of the most popular options are:

  1. TheBestSpinner
  2.  WordAI 

TheBestSpinner is currently $37 a month while WordAI is $49.95 a month or $347 a year.

In this post, I'll take a look at both rewriting software tools, run a test on them, and compare their results using the Copyscape plagiarism tool.

tl:dr Summary: TheBestSpinner is my preferred tool. For my particular white-hat use cases, it's just easier to use. You might be thinking- 'white hat spinning?' But, yes, if you need to manually touch up content that your site is ethically re-publishing, TheBestSpinner makes it easy to change synonyms to produce completely readable and unique content that avoids duplicate content SEO issues.

As a disclaimer, I don't advocate spinning as a viable SEO strategy- I wholly endorse creating high-quality, custom-written content. It's better for your site's readers and it's a wholly more ethical marketing strategy.

How To Be A Moral Spinner

Right off the bat, you should know that there's no way to automatically spin content into something that's entirely readable. 

You can use this software at the most lenient settings and it won't be completely coherent. That's just the nature of this language-processing software. 

That said, sometimes there are uses for spinning software- for example, an e-commerce description.

In that case, you might want to manually touch up your duplicate content e-commerce description with a spinning tool to make it unique.

Or perhaps you're republishing a recipe that's made the rounds on the internet. It's no crime to perform a light spin on the recipe and publish it while crediting the author. 

These are examples of white-hat content spinning.

How To Be An Evil Spinner

Indeed, spinning software can be put to some 'nefarious' uses.

evil seo image

For example, with TheBestSpinner you could easily auto-generate a 100 versions of an article and employ different WordPress plugins like Kontent Machine to auto-publish this content, creating an 'auto-blog'.

Not that I've ever done that. 

Spinning is also the bane of webmasters whose websites fend off thousands of gibberish spun comments from tools like ScrapeBox (which does have a variety of uses besides auto blog commenting).

Or with WordAI, you could theoretically upload a zip file of different articles and do a 'bulk spin' to create massive quantities of theoretically unique content that you monetize with AdSense until Google destroys you with a 'thin content' penalty.

The point being, there are good and bad uses of spinning software- and I just want to be clear that I'm not advocating filching other sites' content, running it through a spinner, and mass-publishing sloppy, spun articles.

Getting Started With Niche Sites

Use the strategies on this page in conjunction with my niche site process. Here it is in a nutshell:
  1. AuthorityHacker's Authority Site System (my review): a complete, step-by-step system to start growing your own highly profitable affiliate & authority niche site.
  2. A cloud-based on-page optimization tool: Surfer SEO makes your on-page SEO easier, faster, and more effective than ever using data-driven, real-time signals to rank in search engines.
  3. A reliable and fast hosting solution like SiteGround (my review)
  4. A brandable domain name from GoDaddy (my guide)
  5. A premium theme- I use GeneratePress but there are some cool niche themes on ThemeForest
  6. SEO Friendly Article Writing ($8-$12 / 1,000 words) from HireWriters (read: my HireWriters review)
  7. Powerful Backlinks from Authority.Builders (read: my Authority.Builders review)
  8. An automated social media drip campaign from MissingLettr
  9. An auto-responder to build your email listConvertKit is what I'm using (read: my ConvertKit review)
  10. Finally- you can always refer to my free step-by-step niche selection guide and all of my free niche reports for inspiration

The Test

In this post, I'm going to take a look at how the respective tools automatically spin the same document set to their most 'readable' output.

I used an Ezine article and ran it through both programs at their best settings to see how well an automatic (versus a manual) spin performed.

TheBestSpinner Settings

To do this, within TheBestSpinner, I went to Everyone's Favorites > Selected "Best" > and checked "Only Select The #1 Best Synonym".

​WordAI Settings

With WordAI, as you can see from the screen-grab below, I used the most reader-friendly settings:

Spinning Quality was set to "Very Readable" and I unchecked all of the "Nested Spintax" options which would have re-arranged sentences in ways that generally make articles more unique, but less readable.

Below I embedded a Word Document which shows the original article, TheBestSpinner's spintax, TheBestSpinner's spun output, WordAI's spintax, and WordAI's spun output.

Watch The WordAI Spin: 

Watch TheBestSpinner Spin: 

CopyScape Verdict

I ran both articles through CopyScape's internet plagiarism search tool and each generated the same 2 plagiarism hits.

That's not surprising considering that I ran both articles through the spinners at the highest-quality settings, which means it limits the spin to enhance readability.

TheBestSpinner CopyScape Plagarism Search

Copyscape Premium Search For TheBestSpinner

WordAI CopyScape Plagarism Search

Copyscape Premium Search WordAI

TheBestSpinner CopyScape Document Comparison

Using Copyscape's free compare documents tool, you can see what happens when you compare TheBestSpinner's version with the original below- 486 words match, compared to 449 with WordAI.

There's a lot of similarity- as you can see there are lots of matching words between the two documents because of how mild the spin was. Which was intentional- I'm looking for readability.

WordAI CopyScape Comparison

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Differences Between The Two Spinners

To be honest, for my use case, I primarily use TheBestSpinner for white-hat, manual purposes. I don't have occasion to use many of the more arcane features of these spinning tools.

For example, I'm not interested in spinning content into different languages, integrating the tools with APIs to create spam auto-blogs, feeding it Private Label Rights articles to generate gibberish content, or even using the Auto Rewrite feature of either tool.

Manual Spinning

TheBestSpinner is much easier to use for manual spinning. The only way to manually spin an article with WordAI is to do the automatic spin and then hand edit the spun content within the { } enclosures.

With TheBestSpinner, as you can see in the video below, you place your cursor to the left of the content, press tab to highlight a word or phrase, and then select the word or phrase synonym from the bottom pane. This is a much easier way to manually spin content.

You can see what that looks like:

Desktop Vs. Cloud

For spinning, I actually prefer the desktop environment of the TheBestSpinner.

Obviously, that has drawbacks- like I need to install TheBestSpinner on all my devices and if I want to do a spin from a foreign computer, it's not really possible. Also, there are some instances in which it crashes. 

It happens rarely, but often enough that I make sure I've saved the spin once I've started it to ensure it's backed up if it crashes.

That said, depending on what your use case is, access to WordAI's cloud spinning solution could be better for you.

Foreign Language Support

Both tools include foreign language support. However, while WordAI does allegedly have foreign language support to spin your content into different languages, when I tried to use the tool, I couldn't get it to work.

I tried 3 separate times but the progress just stalled and never completed. 

TheBestSpinner also includes Spanish, French,  Italian, German, Swedish and Portuguese (both Brazilian and Portugal) language thesauri- so you can easily create different language versions of your website.


There are a variety of integrations for either tool. Honestly, I can't speak to this too much.

If you're integrating a spinning software with a WordPress plugin, for example, you'll be producing 'thin content' spam that will attract Google's wrath.

TheBestSpinner does integrate with CopyScape, which is the industry-standard plagarism-check tool, so I've found that to be useful.

But to be clear, any sort of automatic synonym swap isn't going to readable. That means it offers site visitors a poor user experience- something Google frowns on. 

The Matthew Woodward Spin Tutorial

I'd be remiss if I didn't credit Matthew Woodward for his yeoman's work creating this spinning tutorial for TheBestSpinner. 

If you want to see TheBestSpinner in action- check out this video tutorial below. It's over an hour long and dives into its full range of features.

The SEO Experiments WordAI Spin Tutorial

Just to keep things balanced, here's the fullest WordAI tutorial I can find on YouTube.


In a nutshell, spinning tools do have their uses. You're probably sick of me harping on it, but if you're going to do an automatic spin, I'd counsel you against it.

If, however, you're looking to manually touch up content you're frequently, and legally, re-publishing, TheBestSpinner would be my recommendation.

Gone are the days where you could rank auto-spun content without repercussion.

In my opinion, if you're trying to make money online with SEO, you're better off building a white-hat, legitimate authority web site with quality content than a black or gray hat house of cards.  

Ryan Nelson
​Ryan Nelson is a NYC-based Industrial-Organizational Psychologist and a full-stack online marketer. He created to help people discover and build profitable, content-focused online businesses.


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  1. Hey Ryan,

    After reading your article, I decided to try myself anyway and figured out that it’s absolutely not worth it to use spinners. Thanks for the value 🙂



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