How to Advertise on Tinder: Tips and Tricks for a Successful Campaign

HomeInformationalHow to Advertise on Tinder: Tips and Tricks for a Successful Campaign
  • Creating a Tinder Ad is easy and only takes a few minutes- you can use Google Ads to get your ad set up (video tutorial)
  • You can also use Facebook Ads to get started with Tinder advertising
  • If you’re looking for a new way to market your business, you should consider advertising on Tinder. Tinder is a dating app that has over 75 million users, 6.5 million paying subscribers, in over 196 countries (Source).
  • In addition, Tinder has access to some amazing user demographics- with the  35% of users in the 18-24 range and 25% in the 25-34 range. It also has the largest market share of dating users at 32%, with Bumble following up at 22% (Source).

That’s a lot of potential customers! In this blog post, we will give you some tips and tricks for running a successful advertising campaign on Tinder.

Tinder Ad Examples

Crisis Text Line Ad

Crisis Text Line Ad Landing Page

Crest Ad

Crest Landing Page

The Crest Tinder Ad and the Crisis Text line ad both use strong calls to action and once you click, the landing pages are also very aggressive.

You’ll want to keep your landing page simple and focused, but be aggressive in your advertising.

Tinder users are used to seeing ads that are sexually suggestive or even explicit. Don’t be afraid to push the envelope!

Why Should You Advertise on Tinder?

Tinder is a unique platform that allows you to reach out to potential customers in a new and innovative way. Here are some reasons why you should advertise on Tinder:

  1. You can reach a large number of people with your ads.
  2. Tinder users are highly engaged with the app. They spend an average of 90 minutes per day swiping through profiles.
  3. Tinder is a visually-based platform, which means your ad has the potential to really stand out.
  4. You can target your ads to specific demographics, interests, and even locations.

Now that we’ve gone over some of the reasons why you should advertise on Tinder, let’s see how Tinder Ads work.

How Do Tinder Ads Work?

Tinder Ads are a new way to promote your business on the Tinder platform. Tinder Ads allow you to place a short advertising message at the top of users’ swiping decks.

When users see your ad, they can swipe left to learn more about your product or service, or right to dismiss it. You only pay when someone swipes right on your ad.

Creating a Tinder Ad

Creating a Tinder Ad is easy and only takes a few minutes- the video above walks you through using Google Ads to get your ad set up. You can also use Facebook Ads to get started with Tinder advertising. You’ll need to select your target audience and choose your ad budget. Once you’ve done that, you can start creating your ad!

Tinder offers two types of ads: image ads and video ads. Image ads are static images that you can upload from your computer or choose from a pre-selected gallery of stock photos.

Video ads are short videos (up to 30 seconds) that you can upload from your computer or choose from a pre-selected gallery of stock videos.

Tips For Success: What makes a great Tinder Ad

Help Your Audience With Their Dating Life

Your ad should be helpful and offer value to your audience. Think about what you can offer that will make their dating life easier.

For example, if you’re a dating app, you could offer tips on how to start a conversation or how to choose the perfect date spot. If you’re a clothing company, you could offer style tips for a first date.

Be Clear and Concise

Your ad should be short, sweet, and to the point. Keep your message clear and concise so that users can understand it quickly.

Be Yourself

Be authentic and genuine in your advertising. Don’t try to be someone you’re not, or you’ll turn users off.

Include a Call-to-Action

Your ad should include a call-to-action so that users know what you want them to do. For example, you could say “Download our app today

Make sure your ad is appropriate for Tinder

Tinder is a platform for people to meet new people, so make sure your ad is appropriate for that purpose. Avoid being too salesy, or selling products that are totally unrelated to your audience’s interests.

Write Great Ad Copy

Your ad copy should be creative, engaging, and relevant to your target audience. Take some time to brainstorm different ideas and see what works best for your business. Copywriting is an art form and when you are doing it for Tinder Ads, you want to keep the following in mind:

  • Use short sentences
  • Write in a conversational tone
  • Use strong verbs

because the attention span is very short, it’s important to make ads that are quick and to the point.

Include a Call-to-Action

Make sure to include a call-to-action in your ad so that users know what you want them to do. Tinder requires strong calls to action because the attention span is very short. Use Emojis to add personality to your ads and make them pop.

For example, your CTA could be “Download our app” or “Sign up for our newsletter.”

Use Eye-Catching Imagery

Use high-quality visuals because Tinder is a visually-based platform, which means that your ad should be eye-catching and visually appealing.

Be Engaging and Entertaining

Your ad should be entertaining and engaging so that users will want to learn more about your product or service.

Keep It Simple

Don’t try to cram too much information into your ad. You want to be clear and concise so that users can understand your message quickly.

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Benefits Of Tinder Advertising

Greater Potential for Paying Customers

Tinder advertising allows you to reach out to potential customers who are already interested in investing money in their dating life- so they should be open to paying for what you have to offer, it helps solves their problems.

More Convenient for Users to Connect with Your Business

Tinder advertising can be more convenient for users because it allows them to connect with your business without having to leave the app.

Lots of Swipes = More Impressions

The more users who see your ad, the more likely you are to generate leads and sales. And because Tinder allows you to target a specific audience, you can be sure that the users who see your ad are the ones most likely to be interested in what you have.

More Targeted Advertising

Tinder advertising allows you to target your ads to a specific audience, which means that you’re more likely to reach users who are interested in what you have to offer. Targeted advertising means a higher probability of conversion and therefore a more efficient ad spend.

Advertise Where Your Competitors Aren’t

Another benefit of advertising on Tinder is that you are advertising where your competitors aren’t. Because Tinder is primarily a dating app, most businesses don’t think to advertise there. This gives you a chance to stand out from the crowd and reach a new audience.

So what are you waiting for? Start advertising on Tinder today!

Better User Engagement

Tinder advertising allows you to create ads that are more engaging and entertaining, which means that users are more likely to interact with your ad. Plus people use Tinder a lot, which means that you have a better chance of reaching your target audience.

FAQs

How many people will see my Tinder ad?

Your ad will be seen by as many people as you want to target with your advertising campaign. You can target a specific audience, or you can target a wider audience.

How much does it cost to advertise on Tinder?

The cost of advertising on Tinder depends on your budget and your goals for the campaign. That said, according to AdCostly, the “average CPC for interest “tinder” in 2020 is $0.4, and the average CPM is $6.49″

Last Updated on March 19, 2022 by Ryan Nelson

Niche Facts Staff
We're staff writers for NicheFacts.com, helping Ryan write articles on affiliate programs and other internet marketing topics.

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