In this post, I'll be examining the Adobe Affiliate Program.
I analyze the different Adobe software services you can promote, their commission structure, and how I would strategically promote content that acquires traffic that converts on Adobe offers.
The Adobe Affiliate Program lets you promote:
- Adobe Creative Cloud,
- Adobe Stock and
- Adobe Document Cloud (Source)
How To Sign Up
Adobe's affiliate program is managed by Trade Doubler. Click the signup button below to join:
The Adobe Affiliate Programs
Adobe Creative Cloud
Enjoy the entire collection of our creative desktop and mobile tools, like Photoshop, Illustrator, InDesign, Adobe Premiere Pro, and more with Adobe Creative Cloud.
The Adobe Creative Cloud is a suite of services and applications from Adobe Systems.
It provides clients a collection of software programs useful for graphic design, video editing, web design, digital photography, plus a group of mobile apps and some discretionary cloud services.
In Creative Cloud, a regular monthly or annual membership service is provided over the Internet.
Below is a list of their full suite of products- you can see them all on Adobe's website.
- Lightroom Classic
- Adobe XD
- Adobe XD for mobile
- Adobe Premiere Pro
- After Effects
- Acrobat Pro DC
- Acrobat Pro 2017
- Acrobat Reader DC
Creative Cloud members have access to millions of royalty-free assets with Adobe Stock. Now integrated with Photoshop CC, Illustrator CC, Adobe Premiere Pro CC, and more.
Adobe Stock is a stock photo solution, similar to DepositPhotos, which is what I recommend for cost-effective stock photos.
Adobe Document Cloud
Speed business processes and let employees work anywhere with all-new Adobe Acrobat DC products and Adobe Document Cloud.
Adobe Document Cloud is a bundle of Software as a Service (Saas) applications provided by Adobe Systems that provides digital services related to the Portable Document Format (PDF).
This includes conversion and document exchange services. It also includes ExportPDF, includes Adobe PDF Pack, EchoSign, FormsCentral, Adobe Send, as well as Acrobat.com Personal File Storage.
Getting Started With Niche SitesUse the strategies on this page in conjunction with my niche site process. Here it is in a nutshell:
- AuthorityHacker's Authority Site System (my review): a complete, step-by-step system to start growing your own highly profitable affiliate & authority niche site.
- A cloud-based on-page optimization tool: Surfer SEO makes your on-page SEO easier, faster, and more effective than ever using data-driven, real-time signals to rank in search engines.
- A reliable and fast hosting solution like SiteGround (my review)
- A brandable domain name from GoDaddy (my guide)
- A premium theme- I use GeneratePress but there are some cool niche themes on ThemeForest
- SEO Friendly Article Writing ($8-$12 / 1,000 words) from HireWriters (read: my HireWriters review)
- Powerful Backlinks from Authority.Builders (read: my Authority.Builders review)
- An automated social media drip campaign from MissingLettr
- An auto-responder to build your email list– ConvertKit is what I'm using (read: my ConvertKit review)
- Finally- you can always refer to my free step-by-step niche selection guide and all of my free niche reports for inspiration
The Adobe Commission Structure
Below is the commission structure for the various Adobe affiliate programs.
Creative Cloud & Document Cloud
- Monthly subscriptions: 85.00% of first month
- Yearly subscriptions (monthly payment) provide: 85.00% of first month
- Yearly subscriptions (one-time payment) provide: 8.33% of first year
- Monthly subscriptions: US $72
- Yearly subscriptions: (monthly payment): US $72
- Single Purchase: (one-time payment): 8.33%
- 3 standard assets a month (monthly payment): 85% of first month
*Adobe notes that stock subscriptions, with a minimum of 10 standard assets included, that have been cancelled within thirty days, will lead to a flat-fee commission rate of US $10. Invalid and fraud orders will get $0.
*Document cloud and Stock are only accessible in specified countries
Adobe Affiliate Benefits
Adobe says that there network provides diverse monetization opportunities and that there are a variety of pre-made promotional banners and text links for the 3 primary Adobe affiliate programs: Adobe Creative Cloud, Document Cloud and Adobe Stock.
You'll also get access to exclusive Adobe promotions. Don't overlook the exclusives and promotions- this is a great way to provide value to your readers.
For instance, if and when Adobe runs a discount on Photoshop, for example, you can ping your email list and cash in on discounted payment plans.
How To Promote
As you can see, the Adobe affiliate program has a variety of different solutions.
They range from contract signature services (EchoSign, which I used to use when I was still in the workforce) to the acclaimed Photoshop program.
If you google "Photoshop review" you'll see that PCMag ranks #1 for this term:
Photoshop started the digital image manipulation revolution, and Adobe’s groundbreaking application continues to fortify its position as the best photo editing software on the planet. If you need layered image editing, including typography, 3D modeling, and drawing, you need Photoshop. The latest 2018 update adds AI-powered object selection, lots of new brush capabilities, support for spherical panoramas, and more.
If you're a new reader, when it comes to creating content, I recommend producing content cross-channel for organic, social and referral traffic.
So, if you were trying to promote Photoshop, which admittedly is pretty competitive, I'd first (1) create a longform review on my website,
(2) then a YouTube video review:
(3) then a Pinterest graphic:
(4) and then a social media drip campaign with MissingLettr.
You can see how this works- you're pushing out content across different channels, all of the content contextually formatted for the particular platform, whether it's Twitter, Instagram, Pinterest, etc.
I'd also make an effort to capture emails on my site- that way I could repeatedly marketing Photoshop, and perhaps related Adobe affiliate program offers, like Adobe Stock.
It isn't really rocket science- though it will take some hard work. Obviously, I wouldn't just focus on publishing PhotoShop product reviews.
Read More Of My Niche Reports
Doing Keyword Research
As an example of my keyword research strategy, I used Ahrefs to extract 1,000 low-competition "Photoshop" keywords (below 25 Keyword Difficulty Score).
The keywords in the table are prime opportunities to create content for keywords like "how to blend in photoshop", "double exposure photoshop" and "how to merge layers in photoshop".
Depending on which of the Adobe software solutions you're interested in promoting, you'll want to do keyword research like this to find low competition and high volume terms to rank for.
Building An Authority Site
I found LightStalking when Googling for digital photography tutorials.
This is an example of an authority site in the photo and video creation niche.
Flash photography combined with the use of colored gels certainly opens up an entirely new world of creative possibilities. While color gels might not seem like an important accessory, they can easily modify the atmosphere of the scene or help you create more dramatic portraits. There are two main reasons for using flash gels.
Below, you can see some of their keyword rankings.
They've produced a ton of great content and it ranks for some awesome terms that could easily be monetized with Adobe and various other affiliate program links.
The general idea is to build out a content-rich website that specializes in educating readers on a certain niche topic.
Once you begin acquiring organic, social and other referral traffic, you'll begin earning money from the affiliate programs you promote.
Don't be overwhelmed with content creation. I recommend choosing an initial content theme. For example, if you search for the keyword "text" in the table above, you can see that there are 35 keywords focusing on working with "text" in Photoshop.
Try writing 20 awesome Photoshop tutorials dealing with these text-themes. This will create an organized silo of content for your site.
As you become more familiar with the niche and how to run an authority site, you'll naturally develop a more coherent approach to site building as time goes on. Once the 'text' silo is filled out, you can move on to a different content silo.
This way, your content strategy is organized and doesn't become overhwelming!
That's just a few ideas- let me know what you think of this affiliate program, and the niche in general, in the comments section below.